Dr Madanmohan Rao
Editor, “The Asia-Pacific Internet Handbook”
Research Projects Director, MobileMonday

Email: madan @ techsparks .com
Tweets: http://twitter.com/MadanRao
Books: http://bit.ly/TU12l

Logging in now from the GoMobile 2012 conference in Malaysia! www.gomobile.my #GoMobile

Looking forward to my presentation on Mobile Business! #GoMobile

Kamil Othman: MSC Malaysia’s vision: “An innovation-led, knowledge-rich and progressive society and nation”

Kamil/MSC: Three industry clusters – IT, Creative Media, Shared Services/Outsourcing

Too Tian Jen, U Mobile, Malaysia: Over 100 million smartphone users will belong to the ‘gigabyte club’ (over 1GB per month) in 2012

Too Tian Jen, U Mobile, Malaysia: By 2012, the number of mobile connected devices will exceed the world’s population

Sebastian Barros/Ericsson: There are 2 billion Internet users, 5 billion mobile users, 1.4 billion social media users; 200,000 #SMS messages sent every second #GoMobile

Barros/Ericsson: Mobile data surpassed voice in Q4 2009 ; Mobile data was double that of voice for the first time in Q1 2011  #GoMobile

Barros/Ericsson: We are connecting trees now for environmental monitoring! #GoMobile

Barros/Ericsson: Eric Schmidt: Every 2 days we generate as much information as from the dawn of civilisation till 2003

Barros/Ericsson: 1900: There were 16 cities with population of one million or more. 2010: 442 cities

Barros/Ericsson: 75% of world’s energy consumption comes from cities. 2% of world’s surface area is cities

Barros/Ericsson: Mobile necessities: environmental monitoring, public sector efficiency, smart buildings, microfinance, connected senoiors

Barros/Ericsson: Wired: Things which didn’t exist last year, we take for granted this year

Barros/Ericsson: Networked Society Index

Barros/Ericsson: Doubling mobile penetration  0.3% GDP increase

Barros/Ericsson: Indonesia loses 3 billion hours in traffic jams each year, $40 billion in loss of productivity and wasted fuel

Barros/Ericsson: IBM: Commuter Pain Index – Mexico City, Bangalore

Barros/Ericsson: Curitiba/Brasil: buses connected via 3G mobile broadband networks. Electronic ticketing via mobiles; fleet management via wireless.

Barros/Ericsson: Curitiba: M2M impacts: effective changes of departure times, public transport optimised, fuel cost reduced

Lai Shu Wei, Maxis: Social media has made us all sports commentators!

Lai/Maxis: Smartphones are creating a new world of consumerism; it is not just product or ecosystem any more. Consumerism has never been so high before

Andy Zain, Indonesia: Innovation has to address local constraints, eg. payment via mobile billing instead of credit cards

Mike Bikesh, CEO, iTrain, Malaysia: MoLoCo apps are in demand (mobile-local-commerce)

Bikesh/iTrain: e-commerce accounts for only 8% of retail; m-commerce will transform it

Up next: Mobile marketing panel moderated by Rani Wemel, Asia Pacific Mobile Learning & Edutainment Advisory Panel

Jason Lo, CEO, Tune Talk: Viral is great, but it is tough to predict, to get it right to and control it if gets out of hand

Lo/Tune Talk: Consymer recommendations have become the most powerful form of advertising

Lo/Tune Talk: 65% of Fortune 100 companies have accounts with Twitter, 54 % have Facebook fanpages, 50% have YouTube channels, 33% have corporate blogs

Lo/Tune Talk: Make sure you have a social media scorecard with core social media metrics

Lo/Tune Talk: Video of KLM Surprise (3 week campaign) – locate KLM passengers who checked in to a flight and to FourSquare, give them a little gift! Creating a smile on a face is better than attaching a smiley face.

Lo/Tune Talk: Put social media experts in charge of marketing, not just old-school marketing types

Lo/Tune Talk, jokes that in future you will have mobile apps which can tell if the person you meet in a bar is ‘safe,’ or how many gays there are in Starbucks!

Nguyen Xuan Tai, socbay.com, Vietnam (social + mobile cloud app): We turned down an offer from Google to buy us out

Nguyen: Naiscorp is a Vietnamese search engine founded in 2006. Winner of infoDev Top 50 Global. We brought MobileMonday to Vietnam last year

Panel on Mobile Publishing: iPixel Labs, MalaysiaKini, iDotTV, MobileMonday Tokyo

Lars Cosh-Ishii, MobileMonday Tokyo: For the rest of the world, the devil is in the details. For Japan, God is in the details

Lars/MoMo Tokyo: Reason for mobile success in Japan: the unique business model culture.

Lars: “Six Immutable Laws of Mobile Business” is a book you all must read http://siximmutablelaws.com/ http://tinyurl.com/87fg6tl

Lars: People used to joke that Japanese love to take pictures all the time. But now look at the whole world, they are all taking pictures all the time!

Lars: In Japan operators don’t wait for the Nokias of the world to come out with features consumers want; the operator and Japanese device manufacturers are together in device and service design

Lars: The future of mobile media is not apps – it is the Web. If you like the app store, you are going to love the Internet! HTML5 is coming

Lars: Less than half of one percent of Wired magazine’s subscriptions comes from tablets/smartphones

Lars: Advice to content players wanting to enter the Japanese market: translate content into Japanese, make sure it is in tune with local culture, and find a good local partner

John Clark, iPixel Labs: Ian Harrington, Google: “If you don’t have a mobile strategy, you don’t have a future strategy.”

Clark: Print is a declining industry in the US (rapid, not gradual, in the case of newspaper). And in the UK, the Guardian lost a million readers in 2010-2011

Clark: In ten years (2000 to 2010) US newspaper industry lost the ad revenues it built in 50 years (1950 to 2000)

Clark: eNewspaper is not an option, people want realtime info, not yesterday’s info. Realtime publication is the answer

Clark: People spend 44 mins/day on newspaper/magazines on tablets. Tablets are natural, but still used largely indoors. You can dump a PDF on a tablet but not on a smartphone

Clark: Choice: Native or Web App publishing approaches.

Clark: NYT put its content behind a pay wall; readership dropped by 90% in one day

Clark: Tablet reading is passive, lean back.

Kashminder Singh, Mobile World Magazine: We are a print magazine, we wonder what is our future! Internet users expect Web content to be free, will mobile users pay and turn around the fortunes of print?

Next panel: Mobile Security

Anwer Yusoff, Head at CyberSecurity Malaysia: Please don’t share passwords. Cybercrime has become a bigger area of crime than illegal drugs

Yusoff: We have four levels of Malaysia Trustmark (eg. privacy, reputation) for businesses online

Yusoff: 67% of smartphone users do not use keypad locks or passwords; 65% worry more about security on their laptop/desktop than mobile device

Yusoff: Advice – be data aware, stay compliant, secure your device

Jerome Chan, General Manager, Avira APAC: 1 mobile phone goes missing every 2 hours in Singapore

Chan/Avira: 113 cell phones are lost or stolen every minute in the US; At least 1.3 million mobile phones are stolen each year in UK

Nigel Tan, Symantec: Top costs cited from mobile loss: direct financial costs, loss of data, loss of productivity, loss of customer trust, damaged brand

Nigel/Symantec: Average annual cost on losses due to mobility-related security issues in Malaysia: US$183,000

Next panels: Mobile business, commerce. Pamela Yap, Dentsu Digital, Malaysia: AR Butterfly campaign of Japan was replicated in Malaysia also

Me: Mobiles + social media are creating a new language of business, eg. tweetups, ObseSMSed, textiety!

Me: Indonesia has Blue Bird, Silver Bird taxi fleets — maybe Angry Bird next?

Me: Maturity levels of m-business: aware, capable, centric, transformed

Q&A: There is growing concern over ‘free’ social media sites, privacy issues. Backlash coming?

Closing keynote: Malaysian Communications & Multimedia Commission: Digital Lifestyle will give rise to a massively connected scenario.

MCMC: Malaysia: Household broadband penetration exceeded the 50% target set by National Broadband Implementation (NBI)

Over and out; see you all at #GoMobile 2013! Thanks to Rani, Wemel and team for an awesome event again!

Thanks to all re/tweeters in this room and around the world!

Dr Madanmohan Rao
Editor, “The Asia-Pacific Internet Handbook”
Research Projects Director, MobileMonday (www.mobilemonday.net)

Email: madan @ techsparks .com
Tweets: http://twitter.com/MadanRao
Books: http://bit.ly/TU12l  

Day Three of #MMAF2012 kicking off now! My compiled tweets: Day Two http://mobile.techsparks.com

#MMAF2012 coverage in Borneo Post: http://bit.ly/Ih5Z8x

Barney Loehnis, Head, Digital, Asia Pacific,  Ogilvy & Mather: 31% of 2011 commerce revenue in China came from m-commerce #MMAF2012

Up next: Ashutosh Srivastava, CEO, Mindshare Asia: (introduced as the industry’s “rainmaker” by Barney!) #MMAF2012

Ashutosh/Mindshare: Why do agencies still not ‘get’ mobile? Gap between ad spend and mobile usage is increasing #MMAF2012

Ashutosh/Mindshare: People have been saying “This is the year of mobile” for years! #MMAF2012

Ashutosh/Mindshare: Marketers should use ‘universal publishing’ – framework for multiple formats. HTML5 = Viagra for the Internet #MMAF2012

Ashutosh/Mindshare: We have set up an HTML5 hub in Mumbai for worldwide clients #MMAF2012

Ashutosh/Mindshare: Videos of case studies: Heineken (football match app: “Play your friends, play the world”) #MMAF2012

Ashutosh/Mindshare: Kimberly Clark used mobile for conversation about which way your toilet paper rolls! #MMAF2012

Ashutosh/Mindshare: Case study for a shampoo company, with haircut in the form of a QR code! #MMAF2012

Ashutosh/Mindshare: Axe campaign in Thailand – “Get the angel” – game to collect six angels. LBS system, clues around the city #MMAF2012

Ashutosh/Mindshare: Result: Axe market share grew by 23% #MMAF2012

Ashutosh/Mindshare: Use mobiles as tools for participation and also as a connector #MMAF2012

Ashutosh/Mindshare: Vietnam, World Toilet Day: Text to donate to build toilets in schools. Collections exceeded target by 75%. #SMS + billboards #MMAF2012

Ashutosh/Mindshare: Time for a brave new world: need bold clients, open source/collaborative working, new breed of comms planners #MMAF2012

Barney Loehnis jokes that Ashutosh is the ‘raging bull’ of the mobile marketing industry! #MMAF2012

Up next: Victor Fernandez, Director, Global Media Innovation, Unilever Pakistan #MMAF2012

Victor/Unilever runs through a list of acronyms: TVCs, mCPMs, mCTRs, etc. #MMAF2012

Victor/Unilever: Case study: Vaseline For Men mobile campaign during cricket tournament in India #MMAF2012

Victor/Unilever: Case study: Pepsodent campaign to make people brush at night (in addition to morning)  #MMAF2012

Victor/Unilever: Pepsodent: #SMS, edutainment used to engage with customers via permission marketing  #MMAF2012

Victor/Unilever: Case study: Toni&Guy haircare range (‘how to’ videos)  #MMAF2012

Victor/Unilever: Case study: Magnum Café promotions in Jakarta (food + #Twitter works well in Asia!)  #MMAF2012

Victor/Unilever: Case study: South Africa – Brandtone coupons in a pack of Omo washing powder  #MMAF2012

Victor/Unilever: Case study: South Africa – Brandtone coupons in a pack of Omo washing powder  #MMAF2012

Victor/Unilever: Case study: Bridging mobile and real world – vending machines in China  #MMAF2012

Victor/Unilever: Case study: InMobi mobile ad platform in Saudi Arabia for Sunsilk (images, videos) #MMAF2012

Victor/Unilever: Case study: Ayo Indonesia! “Come on Indonesia, Can!” – to host Southeast Asia Games  #MMAF2012

Victor/Unilever: Case study: Ayo Indonesia – within six weeks a mobile + social media campaign turned the mood around #MMAF2012

Victor/Unilever: Case study: Facewash campaign – WAP sites for ‘dressing room’ in cricket matches in India #MMAF2012

Victor/Unilever shows the classic 2X2 matrix of fun/useful customer/company apps #MMAF2012

Up next: Trevor Healy, CEO,  Amobee (acquired early 2012 by Singtel) #MMAF2012

Trevor/Amobee: “Year of the Dragon and Mobile Advertising” – mobile will close the loop in advertising” #MMAF2012

Trevor/Amobee tracing history of TV advertising in the US; frequency + reach has evolved in age of Internet and mobile #MMAF2012

Trevor/Amobee: Mobile can bring us back in touch with the consumer, which we lost in mass media age #MMAF2012

Trevor/Amobee: Mobile is not technology, but consumer-centric advertising #MMAF2012

Up next: panel discussion with all these speakers, moderated by Dilip Mistry, Senior Director,  Microsoft Advertising Division #MMAF2012

Dilip Mistry: Are we getting ahead of ourselves with mobile? Gap between mobile usage and ad spend #MMAF2012

Dilip Mistry: Market research estimates of mobile marketing spend varies: Juniper $3.3B, Strategy Analytics $3.6B, ABI #7.5B #MMAF2012

Dilip Mistry shows Gartner hype cycle: mobile advertising was in trough of disillusionment in 2010 #MMAF2012

Up next: Damien Cummings, Online Director, Asia Pacific and Japan, Dell #MMAF2012

Damien/Dell (@damiencummings): 50% of our ad budget goes to digital #MMAF2012

Damien/Dell: IT decision makers are more mobile Internet savvy than average #MMAF2012

Damien/Dell: We research mobile Internet behaviour over the past month: updated social network, wrote a blog, used search #MMAF2012

Damien/Dell: But mobiles still not influencing IT decision makers; flyers/posters are more effective #MMAF2012

Damien/Dell: This business is much more about face-to-face recommendations #MMAF2012

Damien/Dell: We are still trying to figure out how to leverage mobile marketing. Long-term play; product comparisons #MMAF2012

Damien/Dell: Techies will not tolerate hard-selling (eg. location-based marketing) #MMAF2012

Damien/Dell: We have smartphone apps now, and plan HTML5 next year, AR in FY14 #MMAF2012

Damien/Dell: All computers will become like iPads; Windows 8 will be a gamechanger #MMAF2012

Damien/Dell: Customers access Dell.com from mobiles for pre-purchase research, placing orders, tracking orders, support assistance #MMAF2012

Damien/Dell: Korea, Japan are good markets for mobile marketing; US is still consumer-centric for us #MMAF2012

Barney Loehnis, O&M (@barneylo): We did 40 mobile marketing projects last year. Q1 2012 – another 50 campaigns already #MMAF2012

Barney/O&M: We should actually be doing 2,000 campaigns this year. Need to re-imagine mobile; inspiration #MMAF2012

Barney/O&M: Mobile moments = Mindsets + Motives + Moods + Mode #MMAF2012

Barney/O&M: Mobile movements = Services + Sales + Segments + Systems #MMAF2012

Barney/O&M shows video of Golf car app (efficiency in electricity usage) #MMAF2012

Barney/O&M shows video of Nestle Milo Match Organiser (mobile app for Singapore youth) #MMAF2012

Barney/O&M: See www.milo-matchup.com.sg for details (www.nestle.com.sg/milo) #MMAF2012

Barney/O&M: Coke mobile campaign – send a Coke to a stranger half-way around the world via a vending machine + personalised #SMS #MMAF2012

Up next: Akihisa Fujita, Executive Vice President & Chief Representative,  Dentsu Digital Holdings Inc. (Singapore) #MMAF2012

Akihisa/Dentsu: I founded two companies in Japan – CyberCommunications (PC ads), D2 Communications (2000 – first mobile ad agency in the world #MMAF2012
#MMAF2012

Akihisa/Dentsu: Mobile ad market size in Japan is $1.5 billion, half of the world’s size: $3.3 billion #MMAF2012

Akihisa/Dentsu: Earthquake showed the value of mobile in Japan #MMAF2012

Akihisa/Dentsu thanks the audience and the world for their prayers, donations, visits to Japan after 2011 earthquake #MMAF2012

Akihisa/Dentsu: I was at SXSW conference in March last year, stopped all work to help out with relief efforts #MMAF2012

Akihisa/Dentsu: 4,000 people worked at DoCoMo round the clock after earthquake to restore network #MMAF2012

Akihisa/Dentsu: Mobile was as important as water and food after the earthquake. News, communication #MMAF2012

Akihisa/Dentsu: We in mobile industry were proud of helping Japanese deal with suffering after earthquake #MMAF2012

Akihisa/Dentsu: Mobile is a lifeline in Japan. “Earthquake early warning” function #MMAF2012

Akihisa/Dentsu: Mobiles have helped during floods, tornado #MMAF2012

Akihisa/Dentsu: Japanese smartphones have waterproofing, dustproofing. Shows pic of woman in bathtub: foam + phone! #MMAF2012

Akihisa/Dentsu: Next big wave – mobile broadcasting formats for TV across Asia
#MMAF2012

Akihisa/Dentsu: Mobile broadcasting formats: DVB-T, ATSC, ISDB-T, DRMB
#MMAF2012

Akihisa/Dentsu: Denso of Japan developed QR Codes in 2004. Came to the rest of Asia only 8 years later #MMAF2012

Akihisa/Dentsu: Businesses should not be two or three steps ahead of the customer, but half a step. Newest tech not always best #MMAF2012

Akihisa/Dentsu: Japanese carriers take only 10% of content revenues. Better way to grow ecosystem, unlike other countries #MMAF2012

Akihisa/Dentsu: Your enemy is not your rival or technology, but the customs/habits of your customers #MMAF2012

Akihisa/Dentsu: iPhone ecosystem was produced by studying the iMode of Japan’s DoCoMo #MMAF2012

RT @ranjidavid Akihisa-san’s presentation is a real treasure trove of sensible observations & recommendations-definitely the Godfather of Mobile! #MMAF2012

RT @ranjidavid And, a phenomenal ambassador for Japan! #MMAF2012 #japanesetourismboard

Up next: case study by Margaret Glover-Campbell, Senior Vice President, Marketing and External Communications, Poynt #MMAF2012

See also Margaret/Poynt’s info from Day One tweets: http://mobile.techsparks.com #MMAF2012

Michael Bayle, Senior Vice-President and General Manager, Mobile, ESPN: We are a multimedia organisation (TV + print + digital) #MMAF2012

Bayle/ESPN: Mobile is the first screen. How many of you look at your phone before you look at your loved one for the day? #MMAF2012

Bayle/ESPN: Mobile is the bridge to connect fans to all media. We opened up the ESPN API program at SXSW  #MMAF2012

Bayle/ESPN: Sports is the original social media.  #MMAF2012

Bayle/ESPN: Sports consumption happens more on mobiles; contribution of content as well is via mobile  #MMAF2012

Bayle/ESPN: ESPN: 99M TV viewers, 60M digital. 128 M accessed us via mobile Web in Feb 2012 #MMAF2012

Bayle/ESPN jokes that he checked sports scores on mobile during the other speakers’ presentations!  #MMAF2012

Bayle/ESPN:  Our goal – no fan should be left behind. We use all mobile platforms around the world  #MMAF2012

Bayle/ESPN: Our app user base is growing at 5 times mobile Web users. Fantasy leagues are a driver  #MMAF2012

Bayle/ESPN: We have over 50 sports apps. Fragmentation, compatibility is a challenge #MMAF2012

Bayle/ESPN: Mobile is the bridge to the live experience #MMAF2012

Bayle/ESPN: “Complete surround viewing” via mobile  #MMAF2012

An honour to be seating and tweeting next to @RanjiDavid …     #MMAF2012
#MMAF2012

Bayle/ESPN: Mobile is a transaction engine – beyond just ads  #MMAF2012

Bayle/ESPN:  We plug in to eBay to make it easier for fans to buy tickets  #MMAF2012

Bayle/ESPN:  Mobile is nirvana for reaching the ‘man cave’ in the American home – impulse purchases bypassing the wife!  #MMAF2012

Bayle/ESPN: But Asian wives also hold the purse strings, so our model will work here too!  #MMAF2012

Follow Bayle/ESPN at @roppongit #MMAF2012

Q: Is your mobile platform as profitable as TV? A: We are removing the friction between them, we have no ‘mobile sales people’ #MMAF2012

Up next: Kerstin Trikalitis, CEO,  Out There Media #MMAF2012

Kerstin: We deal with Maxis, Digi, XL, Starhub, Globe #MMF2012

Kerstin: Opt-in mobile advertising: Maxis MyDeals has 5 million opt-in audience  #MMF2012

Kerstin: Opt-in mobile advertising: Digi ideal, XL Xtra also successful #MMF2012

Kerstin: Opt-in mobile advertising: We have 10 million opt-ins across Southeast Asia in the last 12-18 months (video, #SMS, etc) #MMF2012

Kerstin: BMW Innovation Days – opt in campaign on Maxis MyDeals. 19% response rate to test-drives via #SMS #MMAF2012

Kerstin: BMW Innovation Days – smartphone campaign – 45% video views, 40% content downloads, 32% asked for more info #MMAF2012

Kerstin: Case study: Clinique repair wear couponing. Awareness, trials of new products. 17% downloaded video, 33% registered #MMAF2012

Kerstin: Case study: Dynamo detergent brand. Campaign to shift from powder to liquid; mobile couponing. 18% response rate  #MMF2012

Kerstin: Case study: Coke – football event series. #SMS campaign. 10% response rate, 40% conversion rate (downloaded content)  #MMF2012

RT @sonyamadeira Coca-Cola focusing 90% mobile spend on SMS: Kerstin #mmaf2012

Kerstin: Case study: Philippines, #SMS capital of the world. Sunsilk campaign. 22% response rate, 50% registered for make-over contest #MMAF2012

Kerstin: Case study: Philippines: HSBC launched red Mastercard for females. 40% response rate, 15% conversion (free shoes campaign) #MMAF2012

Kertsin: We had to block the campaign after some time because the call centre could not handle the call traffic! #MMAF2012

Kerstin: Case study: Indonesia – Intel mobile site campaign, via batik imagery  #MMAF2012

Kerstin: You can use mobile marketing for any industry. Our clients keep coming back
#MMAF2012

RT @sonyamadeira SEA 10-20% response rates not being seen anywhere else for opt-ins: Kerstin, OTM #mmaf2012

Panel moderated by Joseph Lumban Gaol, mStars: Rajat Basra, M2M Interface; Kiki Rizki, Mig33; Andi Sadha, Activate #MMAF2012

Barney calls them the ‘crown jewels’ of mobile marketing in Asia! #MMAF2012

Kiki: Mig33 mobile social network has 33M registered users in Indonesia #MMAF2012

Rajat/M2M (made to measure) – we are part of Omnicom. Andi/Activate – we are an independent agency #MMAF2012

@JoeGaol shows chart of mobile ecosystem: publishing, creative, regulatory components #MMAF2012

Kiki on Indonesia market: Villagers go to villagemaster’s house to watch TV, but discuss it on their mobiles via Mig33 #MMAF2012

Rajat/M2M: 97+ per cent of mobile subscribers in Indonesia are pre-paid, hard to get profiles before hand #MMAF2012

Rajat/M2M cautions that network quality is not stable in Indonesia; not exciting to marketers #MMAF2012

Up next: Fireside chat with Matt Briant, Dentsu Asia Digital Division and Robert Woolfrey, Millennial Media #MMAF2012

Panel: Trends for next year – video/animation on mobile. Convergence of TV money. Need more intelligent targeting #MMAF2012

Case studies presented by Millennial Media http://www.millennialmedia.com/ #MMAF2012

Matt Briant, Dentsu Asia Digital Division: Mobile is like a mobius strip – no clear beginning or end! #MMAF2012

Jason Chiu, CEO, Cherrypicks: The O2O Revolution (Online to Offline) is the big trend in mobile #MMAF2012

Jason/Cherrypicks: iButterfly platform is a collaboration between Cherrypicks and Dentsu: AR + gamified coupon entertainment #MMAF2012

Jason/Cherrypicks: Techs used: AR + LBS + motion sensing. 3 minutes per engagement on average to ‘catch’ butterfly in HK, Indonesia, Malaysia, Thailand #MMAF2012

Jason/Cherrypicks: In HK – 16 clients, 23 campaigns, 8M butterflies caught. Discount on MTR fare for winners #MMAF2012

Jason/Cherrypicks: Samsung – 934K+ butterflies caught, $2 donated per butterfly for social cause #MMAF2012

Jason/Cherrypicks: Banks may be cautious about using QR codes in campaigns; risk of being compromised #MMAF2012

Jason/Cherrypicks: The future is about image recognition on mobile/portable devices #MMAF2012

Jason/Cherrypicks: Image recognition, touch via “active cards” are important for O2O strategies #MMAF2012

Final panel moderated by Rohit Dadwal, MMA: Ashutosh Srivastava, Mindshare Asia;
Rahul Welde, Unilever; Xin Ye, Casee #MMAF2012

Q: What does it take to be a Chief Mobile Officer? Rahul/Unilever: Chief Mobile Officer first has to be a Chief Consumer Officer #MMAF2012

Ashutosh/Mindshare: Mobile connects all the channels, so mobile strategist/evangelist has to know whole ecosystem #MMAF2012

Xin Ye/China: Casee is largest mobile ad network in China. China has second largest app downloads in the world, after USA #MMAF2012

Xin/Casee: Many e-commerce firms in China are now on mobile #MMAF2012

Rahul/Unilever: Conversation needs to shift from how many are on mobile, to how to use mobile #MMAF2012

Rahul/Unilever: Mobile is still new to tens of thousands of marketers; need capability building, awareness in the industry #MMAF2012

Rahul/Unilever: We are growing our mobile budgets by 5X, 10X, 15X – it is accelerating. Need more creativity, scale #MMAF2012

Rahul/Unilever: More people need to get the ‘aha’ moment with mobile. Instead of ‘Year of mobile’ it should be ‘Decade of mobile’ #MMAF2012

Xin/Casee: In China the budget is shifting to Internet video (especially for younger people, on smartphones) #MMAF2012

Xin/Casee: E-Commerce powered by mobile will grow in China; cash-on-delivery cost is low in China #MMAF2012

Xin/Casee: Reverse flow – some online gaming companies are now advertising on TV also! #MMAF2012

Rahul/Unilever: Don’t fall into the medium trap, the idea is more important #MMAF2012

RT @SHasenoehrl Amazon China expecting up to 40% of purchases from mobiles this year, says Xin Wee of Casee #mmaf2012

RT  @SHasenoehrl  Don’t think of mobile as something totally new, its a digital extension, build on +10 years of learning curve says @thisisashutosh #mmaf2012

Q: What about the different segmentations, eg. youth? #MMAF2012

Rahul/Unilever: Mobiles (like gaming) began with huge youth following but now is becoming broader #MMAF2012

Ashutosh/Mindshare: Voice messages for ads is hugely successful for mobile users in rural India. Huge reach, as compared to sending vans #MMAF2012

Q: Mobiles have helped topple governments in Philippines, Arab Spring; what are the lessons for marketers? #MMAF2012

Q: How to engage senior citizens in mobile marketing? A: Voice messages can work #MMAF2012

Ashutosh/Minshare: Look at mobile as a central touchpoint, but don’t look at it as a separate platform #MMAF2012

Rahul/Unilever: This is the most incredibly exciting time for a marketer. Mobiles are the largest untapped opportunity in the marketing universe #MMAF2012

Xin/Casee: Get inspiration from Tokyo, from subway commuters, from everywhere! #MMAF2012

Fourth MMA Forum wrapping up now! #MMAF2012

My compiled tweets from Day One, Two, Three: http://mobile.techsparks.com #MMAF2012

My Top 15 Takeaways from last year’s MMA Asia-Pacific forum: http://mobile.techsparks.com/?m=201105 #MMAF2012

Thanks to @RohitDadwal @SonyaMadeira and the rest of the MMA + RiceComms team for another magnificent annual event!

Thanks to all re/tweeters in this room and around the world – see you all next year! #MMAF2012       

Dr Madanmohan Rao
Editor, “The Asia-Pacific Internet Handbook”
Research Projects Director, MobileMonday (www.mobilemonday.net)

Email: madan @ techsparks .com
Tweets: http://twitter.com/MadanRao
Books: http://bit.ly/TU12l

Day Two, #MMAF2012, kicking off shortly — good to meet Michael Yap, Deputy CEO, MDA again! www.mda.gov.sg

My compiled tweets: Day One (pre-conference workshops), #MMAF2012 http://mobile.techsparks.com

RT @MMA_APAC Opening keynote from Michael Yap @MDA starting shortly – role of mobile as a key component of consumer and citizen engagement #MMAF2012

RT? @gustavp Speaking later today at #MMAF2012 Singapore about our experiences in scaling mobile platforms in Africa.

FYI: “Internet Advertising in the US Sees Increase Due in Part to Mobile Growth”
http://bit.ly/JBFwFE #MMAF2012

Rohit Dadwal, MMA APAC: 20 countries are represented here at #MMAF2012

Rohit – good WiFi set-up, main one plus a backup one! Good conference #BestPractice! #MMAF2012

Michael Yap, Deputy CEO, MDA: “Interactive Digital Media in Singapore” – welcomes overseas visitors, invites them to spend money in Singapore! #MMAF2012

Michael Yap, MDA: Singapore has 150% mobile subscriptions, largest percentage ownership of smartphones in the world #MMAF2012

Michael Yap, MDA: Singapore has high-speed cable + mobile networks #MMAF2012

Michael Yap, MDA: Convergence: consumer wants same experience whether at home or on the move #MMAF2012

Michael Yap, MDA: Gov strategy – build vibrant IDM industry fuelled by R&D and ignited by grassroot #innnovation #MMAF2012

Michael Yap, MDA: IDM sector added 5,000 jobs over 2007-2010 in Singapore #MMAF2012

Michael Yap, MDA: IDM programme: Futurescape (industry), i.JAM (startups), FutureSchools (ed), i.Rock (univ R&D) #MMAF2012

Michael Yap, MDA: IDM capacity – 9 incubators (200 startups), 8 IRCs (research), 8 Futureschools, 7 iPlatforms #MMAF2012

Michael Yap, MDA: IRCs – bring best research univs to SG (games, visual computing, social media). eg. IIT-Bombay; + univs in China #MMAF2012

Michael Yap, MDA: Univ partnerships for SG – MIT, FGD, CAS, Keio, ZJU, IIT-B, UNC, THU, ETH #MMAF2012

Michael Yap, MDA: iJAM Reload Incubators – access to global markets. 700 entrepreneurs, 170+ products/services. #MMAF2012

Michael Yap, MDA: Local #startups: Garena, Mozat, Brand Karma, Razer #MMAF2012

Michael Yap, MDA: We want to turn the whole country into an IDM platform #MMAF2012

Michael Yap, MDA: Need innovation quality, market pathways, social participation, datasets, industry adoption partners #MMAF2012

Michael Yap, MDA: Testbeds in Singapore: Plaza Singapura, Clarke Quay, Sentosa #MMAF2012

Michael Yap, MDA: Testbed domains: 1. wellness and learning 2. tourism and lifestyle 3. media and entertainment #MMAF2012

Michael Yap, MDA: Partners: NTU  (active ageing), iHIS (wellness), NIE (learning), SMU (lifestyle), StarHub (creativity), SingTel (homes), FutureWorld (games) #MMAF2012

Michael Yap, MDA: “Pills are of the same size, but people are of all different sizes!” #MMAF2012

Michael Yap, MDA: Datasets – indoor consumer data, consumer billing, hospital data, elderly behaviour #MMAF2012

Michael Yap, MDA: Accelerator Workshop Series – bring disparate players together; matchmaking, crowdsourcing #MMAF2012

Michael Yap, MDA: 100 day bootcamp – we bring companies to Singapore to finish their product in 100 days and pitch to VCs! #MMAF2012

Michael Yap, MDA: AWS process – 5 Cs: call, crowdsource, connect, construct, convince #MMAF2012

Michael Yap, MDA: See www.idm.sg for details. Expressions of interest by demand drivers, to-market partners, startups, solutions providers #MMAF2012

Q: Is Singapore looking at any other cities for interesting stimulating models? A: Others are doing ‘physical’ things like techparks, startups #MMAF2012

Michael Yap, MDA: In other cities/countries the approach for new media is in silos, ours is more cross-cutting #MMAF2012

Q: How to stimulate demand for new innovative services/startups? A: Draw in players  through AWS #MMAF2012

Michael Yap, MDA: One challenge to create demand for new services: there is so much distraction #MMAF2012

Rohit Dadwal, MMA: A smarter tomorrow truly begins with mobile #MMAF2012

Hear, hear!!! Marcel Fenez: Global Leader, Entertainment and Media, PwC: It is scary to watch “Twitterwall” before you speak! #MMAF2012

Fenez jokes that ‘mobile mis-behaviour’ can be as interesting/revealing as ‘mobile behaviour!’ #MMAF2012

Marcel, Fenez, PwC: How to respond to challenges of relevance in a mobile digital world? Revenues unleashed only in last two years #MMAF2012

Marcel, Fenez, PwC: It is a golden age for the consumer. We ask people on the streets how they use mobile (video) #MMAF2012

Terrific PwC video: consumers like sorting news online, comparison shopping, free digital conent, cool apps, global content not available locally #MMAF2012

PwC video: consumers like viewing TV content anytime, YouTube on TV, want effective/easy payment methods #MMAF2012

PwC video: Some consumer pay for movies (eg. NetFlix), want physical ownership of things they like (“feels permanent”) #MMAF2012

PwC video: Mobile interaction makes you feel closer to the brand, personalities, interactivity (Hulu trivia games) #MMAF2012

PwC video: “The future is intense but exciting” – worldwide information access; but managing it is a problem #MMAF2012

PwC video: “The future is intense but exciting” – worldwide information access; but managing it is a problem #MMAF2012

Fenez/PwC: Consumer loyalty is more about content less on channels, devices (not service providers), cloud (less about storage). Convenience, Experience #MMAF2012

Fenez/PwC: Digital natives are abandoning email. 4 times the amount of time on IM than on emails #MMAF2012

Fenez/PwC: Relevance and engagement: Digitally empowered consumer, involved advertiser, collaboration route to competitive advantage #MMAF2012

Fenez/PwC: Ad trends – bought, owned, earned, managed advertising (within a social network) #MMAF2012

Fenez/PwC: Google has made 7 predictions about mobile advertising in 2015 – it will be No. 1 screen #MMAF2012

PWC’s Global entertainment and media outlook: 2011-2015: Digital forecast and trends www.pwc.com/outlook #MMAF2012

Collaborative digital enterprise: Dynamic, interconnected, continuously engaged with customer, employer and supplier ecosystem, through technology #MMAF2012

Fenez/PwC: Success lies in harnessing three industry-wide dynamics: 3Ds: Digital, Demand, Data #MMAF2012

Fenez/PwC: Imperatives for success: digital talent management, end-to-end digital workflow, future-proofing, trust/security, mining #MMAF2012

Fenez/PwC: TV has made mobile the second screen, the social screen (“social TV”). MMOG got this much earlier #MMAF2012

Fenez: Gaming industry in 2015 will be five times size of music industry. Look at videogame industry for lessons on mobile/social #MMAF2012

Rohit shows cartoon: “I can’t afford a smartphone, how much for a dumb one?” #MMAF2012

Srikanth Raju, APAC Head of Ecosystems, Nokia: Mobile = passport for brands to win globally #MMAF2012

Srikanth/Nokia: There are 1.2 B active mobile broadband subscriptions in the world (17% of total). 45% growth in last 3 years #MMAF2012

Srikanth/Nokia: Local digital content going global – cricket content for Indian expats, baseball news for Americans, etc. #MMAF2012

FYI: Canadian smartphone users now outnumber traditional cellphones; business implications http://bit.ly/I885eg http://bit.ly/I6NARp #MMAF2012

FYI: Nokia in Asia – smartphones in China, dual-SIM phones in India http://bit.ly/K4e9kj http://bit.ly/HXKzOv #MMAF2012

FYI: Google’s 7 predictions for ads in 2015 http://bit.ly/JtgeeC #MMAF2012

Srikanth/Nokia: We provide revenue tools for global + hyper-local players #MMAF2012

Next chat: Todd Paris, Microsoft Advertising; Nick Seckold, Mindshare Asia #MMAF2012

RT @ohrisaurabh Nick Seckold (Head, Digital APAC, Mindshare) – the challenge is to choose the right platform for mobile advertising. #MMAF2012

RT @SHasenoehrl Mindshare’s Indian team the “flagship” in terms of mobile, says @secko23 #mmaf2012

Looking forward to moderating my track today on Mobile Data at #MMAF2012!

Up next: Caroline Doussot, Head, Mobile Marketing, Gemalto
Narayanan Rajgopalan, Head, Planning, Wunderman #MMAF2012

Nari/Wunderman: Challenge of mobile: Performance guarantee, no clearly defined RoI metrics #MMAF2012

Nari/Wunderman: #SMS has performed better than any other mobile ad-channel (90% of handsets, instant conversation engagement #MMAF2012

Nari/Wunderman: #SMS is still the biggest opportunity for your mobile marketing strategies in Asia #MMAF2012

Caroline/Gemalto: 57% of Asia Internet users purchased a product from the Web after receiving a promo #SMS message #MMAF2012

Caroline/Gemalto: Consumer concerns – spam, lack of trust, lack of control over personal data #MMAF2012

Caroline/Gemalto: Permission marketing is the privilege, not the right, of delivering anticipated, personal, relevant messages (Seth Godin) #MMAF2012

Caroline/Gemalto: LSE: Brands with the most positive conversation grow 4 times faster than others in their category #MMAF2012

Caroline/Gemalto: Our solution – Lassoo (smarter conversations in mobile marketing). Target, Engage, Convert, Generate #MMAF2012

Caroline/Gemalto: Engagement (privacy, permission, relevance) + Tech (reach, experience, response) #MMAF2012

Caroline/Gemalto: Smart message can outperform #SMS with richer brand coupons, + qualification #MMAF2012

Caroline/Gemalto: Upto 40% response rate increases reported with smart conversation in mobile marketing #MMAF2012

Nari/Wunderman: 1st screen = opt-in screen; 2nd screen (mobile Web) = call to action (eg. Piat car info – demo) #MMAF2012

Nari/Wunderman: Another format = 3 screens + 1 call to action (loyalty programme for an airline) #MMAF2012

Nari/Wunderman: For quick surveys: 5 screens + 1 call to action #MMAF2012

Nari/Wunderman: You can track campaigns in realtime #MMAF2012

Nari/Wunderman: Mobile engagement works better than email; faster too #MMAF2012

Nari/Wunderman: Case studies: GDF Suez; Etam (clothing store) #MMAF2012

Caroline/Gemalto: This is a SIM-based solution #MMAF2012

Up next: Hanis Harun, Global Executive Director, Consumer Insights and Innovation (Telecom), Nielsen #MMAF2012

See also Hanis Harun’s Nielsen info from yesterday’s workshop tweets: http://mobile.techsparks.com #MMAF2012

Hanis/Nielsen: Tablet owners spend a longer amount of time with their content (though smartphones used more frequently) #MMAF2012

Hanis/Nielsen: Tablets open up new opportunities of deeper engagement for marketers and brands #MMAF2012

Hanis/Nielsen: 3 Rs of mobile marketing success: Reach, Resonance, Reaction #MMAF2012

Hanis/Nielsen: An interesting category to watch will be smaller tablet usage in Asia, eg some use mini-tablets as phones #MMAF2012

Up next: Phalgun Raju, Regional Director and General Manager, Southeast Asia, Hong Kong & Taiwan, InMobi #MMAF2012

Phalgun/InMobi: Mobile web – average user in Asia consumes 5.5 hours of media a day #MMAF2012

Phalgun/InMobi: Mobile Web usage patterns (ranking) – communication, entertainment, search, shopping #MMAF2012

Phalgun/InMobi: 50% of mobile Web users in Asia see mobile as their primary or exclusive way to Net access #MMAF2012

Phalgun/InMobi: Mobile mothers are spending a lot of time playing casual games! #MMAF2012

Phalgun/InMobi: 63% of Asian mobile users are as comfortable with mobile ads as TV/Internet ads
#MMAF2012

Phalgun/InMobi: Mobile ad impacts on purchases – awareness, favourable opinions, serch, shoping, sale #MMAF2012

Phalgun/InMobi: Mobile ad impacts on purchases – awareness, favourable opinions, search, shoping, sale #MMAF2012

Phalgun/InMobi: Purchase intent on mobile is 5 times than on Internet #MMAF2012

Phalgun/InMobi: Decide on what is your campaign goal: conversions or conversations. Direct response, campaign recall  #MMAF2012

Phalgun/InMobi: Targeting capabilities of our network: switchers, upgraders, advocates  #MMAF2012

Phalgun/InMobi: Calls to action: click to landing page, click to video play, click to search, click to store, click to call, etc. #MMAF2012

Phalgun/InMobi: Leverage the power of HTML5 to bring your products to life; also 3D modelling #MMAF2012

Phalgun/InMobi: Case study – Levi jeans customisation, by body types (video). Chose waist and seat type, describe fit issues. Click to buy #MMAF2012

Phalgun/InMobi: 31% of consumers would like to see coupons to make use of mobile ads
#MMAF2012

Phalgun/InMobi: Recommendations – integrate a store locator option within your ad unit (also store hours: 27% of consumers want it)  #MMAF2011

Phalgun/InMobi: Recommendations – video should be funny, innovative, cool to become viral  #MMAF2012

Phalgun/InMobi: Build a fan base by integrating social media within the ad unit #MMAF2012

Phalgun/InMobi: Gaming is the #1 time spent activity on mobiles; use gamification in your brand campaigns #MMAF2012

Phalgun/InMobi: We offer custom mini-game solutions. Also games with licensed brand info  #MMAF2012

Magnificent talk by Phalgun Raju of InMobi, this is keynote-worthy material! #MMAF2012

And now panel discussion for all these track speakers, moderated by Joe Nguyen, Vice President, Southeast Asia & India, comScore #MMAF2012

Good discussion on distinctions between mobile v/s device; ads v/s content #MMAF2012

Caroline/Gemalto: We still have work ahead to build mobile as a medium; marketers are used to old media, old metrics #MMAF2012

Q: What is the revenue split of marketers between #SMS, apps, mobile Web? #MMAF2012

Kerry Brown, Nielsen: We are educating governments/regulators about tagging and its implications #MMAF2012

Caroline/Gemalto: We need to educate regulators about permission marketing and its benefits for customers and business #MMAF2012

Up next: Gustav Praekelt, Founder and Chief Executive Officer, Praekelt: Johannesburg, South Africa #MMAF2012

Praekelt Consulting won a GSMA award (featured in Mobile Africa Report 2012: http://bit.ly/HvqLTm #MMAF2012

Praekelt video: African women touches her hair 37 times day, but accesses her mobile phone 82 times day! #MMAF2012

Praekelt video: There are more mobile phones in Uganda than lightbulbs #MMAF2012

Praekelt video: More than half of Africa’s population is younger than 20; they are the mobile generation #MMAF2012

Praekelt: Mobiles have reached the stage where they can offer population-level services #MMAF2012

Praekelt: Many countries are “mobile only” not just “mobile first” – mobiles are perfect for marketing there #MMAF2012

Praekelt: Unmetered services are very popular in Africa, eg. Blackberry DM #MMAF2012

Praekelt: Mobile social networks – susceptibility to influence is as important as influentiality #MMAF2012

Praekelt shows example of mobile campaign to change behaviour about HIV/AIDS, and measure impacts #MMAF2012

Praekelt shows network visualisation of mobile social media campaign (nodes are users): “behavioural contagion” #MMAF2012

Praekelt: Nigeria is associated with Nollywood, oil and Guinness (No. 1 market in the world, more than Britain or Ireland!) #MMAF2012

Praekelt: Nigerians also crazy about football; we used that via mobiles to create a loyalty programme for Guinness #MMAF2012

Praekelt: Young Africa Live – winner of Mobile Marketing Awards 2011 – Social Impact #MMAF2012

Praekelt: Young Africa Live – portal about HIV/Aids (quiz, safe sexual practices, tests)
#MMAF2012

Praekelt shows video of Young Africa Live content: inspiring quotes about behaviour change for HIV/Aids; 2 million comments; 960,000 unique users #MMAF2012

Praekelt: Network visualisation can show you who influencers are, and give them incentives to spread the message #MMAF2012

Praekelt: We are using this model for tuberculosis campaigns and maternal nutrition #MMAF2012

Q: Will there be a “Savannah Spring” like Arab Spring with African despots overthrown via movements + social media? #MMAF2012

Praekelt: Governments can also use digital media to track and crack down on activists #MMAF2012

Me: Check out the book “Net Delusion” http://bit.ly/I2cUlB #MMAF2012

All power to Praekelt Foundation and Praekelt Consulting: a business can also be a social business! #MMAF2012

Up next: Ville Kulmala, Chairman, #MobileMonday Thailand #MMAF2012

Kulmula: Travel process has good opportunities (transition points) for mobile and social media, eg share photos, book tix, planning #MMAF2012

Kulmula: Nike case study – high impact #Twitter – FuelBand (on your wristband), synchronises through social media #MMAF2012

Kulmula: Nike case study – you can “exercise for a cause” #MMAF2012

Kulmula: Spotify – seamless Facebook integration pus fully integrated mobile app. Artist pages link to Spotify. Timeline app: launched Jan #MMAF2012

Kulmula: Zuck’s Law: Every year Internet users will share twice as much information as the previous year #MMAF2012

Kulmula: Position yourself for growth; being first does pay off, but it can be painful #MMAF2012

Kulmula: Mobile Web apps are ‘discoverable’ – make the most of this aspect of the mobile medium in your marketing #MMAF2012

My question to the panellists: Is mobile making marketing more technical? Is this a “good” thing? #MMAF2012

Praekelt, Kulmula: Yes, marketers need to learn more about technology, but marketing is more about emotions,  need to bring the focus back to social #MMAF2012

Me: But mobile tech keeps changing and evolving, will never really ‘stabilise’ like newspaper industry, tech is always important #MMAF2012

Q: How to make campaigns viral? Praekelt: If people care, they will share. Give them good compelling content/causes #MMAF2012

Muhammad Nasrullah, CTO, Panasion Group, Lahore: Mobiles have leapfrogged Internet in Pakistan, more users #MMAF2012

My question to panellists: How to make mobile marketing campaigns replicable/transferable to other markets? #MMAF2012

Praekelt: In social/public issue marketing, local cultural sensitivities and legal issues are important, eg. in issues of sexual education #MMAF2012

My question to panellists: Academia are way behind industry in mobile media education, how to bridge the gap? #MMAF2012

Kulmula: Part of the gap is due to structural reasons and process of peer review in academic publishing – takes time #MMAF2012

Praekelt: Market research firms, operators, social media companies, search engines keep much of their data closed to peer review #MMAF2012

My question to panellists: How to bring about change management within brands/marketers and make them open to mobile? #MMAF2012

Praekelt: Create news skillsets in handling Big Data, analytics. Adjust to new time cycles – not annual, but realtime #MMAF2012

My question to panellists: Where are you seeing good examples of mobile marketing and advertising? #MMAF2012

Praekelt: Some of the best examples of the power of mobile marketing are in social impact and political change #MMAF2012

Praekelt: No one needs to convince any marketer in Cairo now of the power of mobile, thanks to the Arab Spring! #MMAF2012

Praekelt: Also see UNICEF’s use of mobiles in public health campaigns, eg. infant mortality in Uganda #MMAF2012

My closing question to panellists: Do some crystal-ball gazing: what will be the next big change in mobile marketing at next year’s conference? #MMAF2012

Kumula: The next big idea in mobile marketing will be from Asia! #MMAF2012

Praekelt: The next big idea in mobile marketing will be from an emerging economy; they are the closest to constraints, which trigger #innovation #MMAF2012

End of Day Two of #MMAF2012 – looking forward to drinks next at the aptly named Martini Bar…    

My compiled tweets: Day Two, #MMAF2012 http://mobile.techsparks.com

Dr Madanmohan Rao
Editor, “The Asia-Pacific Internet Handbook”
Research Projects Director, MobileMonday (www.mobilemonday.net)

Email: madan @ techsparks .com
Tweets: http://twitter.com/MadanRao  
Books: http://bit.ly/TU12l

Logging in now from one of my favourite annual events: Mobile Marketing Forum in Singapore! http://bit.ly/I0UW8S #MMAF2012!

CyberCommunications: Digital ad leaders in Southeast Asia: Singapore, Malaysia #MMAF2012

CyberCom: AdExchange needed for inventory liquidity, efficient buying/selling #MMAF2012

RT @ Susanna Hasenoehrl ? @SHasenoehrl  Reply  Retweeted  Favorite ·  Open
SEA countries (indo, Phi, Sin, Thai) expected to have 347 million smartphone users by 2015 #mmaf2012

CyberCom: Need to shift from regional closed model into global AdExchange central model. Good for data gathering also #MMAF2012

FYI: Survey: Thai mobile usage passes TV and desktop PC (Bangkok Post) http://bit.ly/Ii7giK #MMAF2012

FYI: Amobee: “Asia will be a US$7 billion mobile ad market by 2015” http://bit.ly/HUPMqs #MMAF2012

Q: What about role of featurephones which are still dominant in Asia? #MMAF2012

MMA: Mobiles can add lots of ‘micro-value’ engagement with customers (via #SMS and data plans)  #MMAF2012

Terrific lunchtime chats over tiramisu: RewardsRoad, Songhi, Yoose, Yum, AdAsia, OpenMarket, SOMOgolobal #MMAF2012

Hanis Harun, Nielsen: Smartphones outnumber non-smartphones in many Asia-Pac markets (China, HK, Korea, Australia, Singapore) #MMAF2012

Hanis/Nielsen: By our definition, smartphone has to have open OS (not the case in Japan) #MMAF2012

Hanis/Nielsen: Android leads in North Asia, iOS in Australia/Singapore, Symbian in Thailand, Indonesia, Malaysia #MMAF2012

Hanis/Nielsen: In many Chinese cities, tablets has outstripped portable players (ahead of Europe) #MMAF2012

Hanis/Nielsen: Smartphone users – higher mobile media consumption, high LBS usage #MMAF2012

Hanis/Nielsen: Retail/shopping is big in China, videos/movies popular in Japan #MMAF2012

Hanis/Nielsen: Global Web sites dominate in Southeast Asia, especially for social networking #MMAF2012

Hanis/Nielsen: Popular LBS apps – pics with geo-localisation, check-in features. Also traffic, local search  #MMAF2012

Hanis/Nielsen: Mobile social networking especially popular in HK and Malaysia (even among featurephones, eg. FB)  #MMAF2012

Hanis/Nielsen: Indonesia – touchscreen smartphone usage is increasing, there will be more mobile social networking  #MMAF2012

Hanis/Nielsen: Mobile ads in Asia most prevalent in China, Korea, HK, Singapore (least in Indonesia, Australia, Thailand) #MMAF2012

Hanis/Nielsen: Methodology – have you come across mobile ad in last 30 days; percentage exposed to mobile ads at least daily #MMAF2012

Hanis/Nielsen: Korea – more mobile ads through apps and mobile Internet than text message #MMAF2012

Hanis/Nielsen: But resistance to mobile ads remains high: Japan, Korea, Indonesia (“never click on ads”) #MMAF2012

Hanis/Nielsen: Need research to understand factors that may increase acceptance level of mobile ads #MMAF2012

Hanis/Nielsen: Research: Free content, LBS and in-app ads can help improve acceptance to mobile ads #MMAF2012

Hanis/Nielsen: Need to correlate these attitudes with market dominance of the mobile operator (not just demographics) #MMAF2012

Hanis/Nielsen: Even just the last two years has witnessed large changes in mobile perceptions, behaviours #MMAF2012

Q: Do you define Apple as an open OS? Hanis/Nielsen: Yes #MMAF2012

Q: Do you differentiate between free apps and paid apps in your research? Hanis/Nielsen: We combine them #MMAF2012

Margaret Glover-Campbell, SVP, Poynt: LBS challenges – relevance, performance, privacy #MMAF2012

Margaret/Poynt: Consumer is at the heart of contextual relevance and compelling content
#MMAF2012

Margaret/Poynt: Contextual relevance = Location, intent, time of day  #MMAF2012

Margaret/Poynt: Need to understand the dynamic consumer, who is different all the time, every day  #MMAF2012

Margaret/Poynt: Localisation for search in India market is different (nightlife, restaurants: partner is IndiaTimes) #MMAF2012

Margaret/Poynt: We get location data from GPS, not from operator. APIs from Microsoft Bing #MMAF2012

Margaret/Poynt: We have 60-70,000 users in India in the past few weeks, faster growth than in UK #MMAF2012

Alex Burke, Tigerspike: Woolworths Australia case study. “My Woolies” app – 1.5M downloads, building loyalty #MMAF2012

Alex: Woolworths app – store location, shopping list preparation, coupons depending on habits, home delivery; sharing info with friends #MMAF2012

Alex: Woolworths is using Personal Media to ease points of pain in the consumer journey #MMAF2012

Alex: We engaged Apple early on; important to have a good relationship with them. Also Android soon after #MMAF2012

Alex: Reflection of success – mobile usage even when people are not on the move; people have+use mobiles all the time #MMAF2012

Alex: We marketed Woolworth products ‘virtually’ at train stations in Sydney (as in Korea/Tesco) #MMAF2012

Alex on mobile success factors: “The experience is everything.” Define value proposition, make it future proof #MMAF2012

Alex: We did not do mobile media buying; not a mature channel yet in Australia. In-store, TV was important #MMAF2012

Alex: Tesco used QR code in Korea, we used barcodes in Australia #MMAF2012

Margaret/Poynt: Case study – Jaguar in Canada. Keyword-triggered ads based on location, sponsored text ad, geo-location listing, mobile banner ads #MMAF2012

Margaret/Poynt: 506,442 impressions; 12,862 clickthroughs: 2.54 % CTR. Laso 270 calls, 6.48% CVR ratio (click-to-voice) #MMAF2012

Margaret/Poynt: Campaign was for one month, across Canada #MMAF2012

by Madanmohan Rao

Editor, “The Asia-Pacific Internet Handbook” http://bit.ly/TU12l

Research Projects Director, MobileMonday http://www.MobileMonday.net

Email: madan @ techsparks .com Tweets: http://twitter.com/MadanRao

Logging in now from the first mobile event of the year: #MobileIndia 2012, Bangalore! http://www.comsnets.org/mobile_india.html

Keynote speeches: R. Virendra Gupta, SVP, Huawei India; P. Balaji, Managing Director, Sony Ericsson – India #MobileIndia

Panel 1: Mobile customers; Panel 2: Mobile commerce; Panel 3: Immersive Experiences #MobileIndia

Lunchtime treats: student poster sessions on mobile security, mining operator data for analysing rural Internet diffusion/behaviours #MobileIndia

Lunchtime treat: Browsing the new book “The Telecom Revolution in India. Technology, Regulation, and Policy” by Varadharajan Sridhar. CONGRATS! http://bit.ly/ylMSMj  #MobileIndia

Anuraj Gambhir, Chief Dreamer, Xpert Media Technology: This is the year of tablets, smartphones, superphones; content across screens #MobileIndia

Anuraj: Content is king, but customer is King Kong! Experience evolution: lean back -> lean forward -> jump in #MobileIndia

Aakrit Vaish, Managing Director, Flurry India (mobile analytics): More people in the US spend time with mobile apps than Web browsing #MobileIndia

Vaish: The current size of the Internet user base after 15 years is the same size as mobile app user base after 3 years #MobileIndia

Vaish: During Christmas 2011 week, 1 billion apps were downloaded (Apple+Android), critical threshold crossed #MobileIndia

Vaish: But app audience retention is a huge challenge; 62% of users do not come back in the second month #MobileIndia

Rohit Singhal, CEO, Sourcebits.com: India has a huge shortage of design-driven engineering. Desperately need design culture #MobileIndia

Rohit: Coming back from San Francisco visit was a culture shock – we lack sense of design in architecture, urban planning in India #MobileIndia

Rohit: Design of the user experience is *everything* in the mobile world. Small form factor, immediacy #MobileIndia

Harish Vaidyanathan, Director-Evangelism, Microsoft India: showcases major design shift in Microsoft Windows interface #MobileIndia

Harish: The fidgety “right click + refresh” of desktop era will be replaced by fidgety rightswipe-leftswipe of tablet era! #MobileIndia

Harish: The new “hello world” is the weather app! #MobileIndia

Harish: The current generation doesn’t recognise spool tapes, alarm clocks. My kids are very good lab rats to understand digital behaviours! #MobileIndia

Q&A: How to improve app discovery, engagement, retention? #MobileIndia

Anuraj: Akash and low-cost tablets can be the biggest and best ICT innovation for India #MobileIndia

Vaish: I know some Indian companies are now outsourcing design back to the US! #MobileIndia

Evolution from keyboard to mouse to touch interfaces is a profound shift. Computers are finally ‘right and ripe’ for the mass market #MobileIndia

Panel: In the near future kiosks will be able to recognise you and understand your facial expressions and body language #MobileIndia

Q&A: Will HTML5 remove app store walls? #MobileIndia

Panel wraps up; Zipdial offers amazing way of soliciting audience feedback – via missed calls! #MobileIndia

Coffee time chatter: with Rajeev Suri, Liqwid Krystal (Café Coffee Day “table tablets”), Bi Xin Fu (Beijing: Sohu’s ChangYou.com), Neha Dev, Zip Dial #MobileIndia

Looking forward to moderating the Mobile #Innovation workshop next! #MobileIndia

Sanjay Anandaram, Founder/Director, JumpStartUp: My definition of innovation: anything smarter, better, cheaper which makes money! #MobileIndia

Sanjay: There a lot of hype, jargon and buzzwords in the industry. “Bio tech” has become a lot of “bio talk”! #MobileIndia

Sanjay: Origin of innovation is a personal experience, followed by a “What if” question. Need immersion in the market (‘use case’) and engagement with the ecosystem #MobileIndia

Sanjay: Some Indian companies think they are too smart and don’t bother with customer feedback #MobileIndia

Sanjay: Customers often don’t know how to use a product in the beginning, eg. Post-It #MobileIndia

Sanjay: Kill bad ideas fast, don’t let them die a lingering death. But that is a challenge in Asia: pacifying egos #MobileIndia

Sanjay: Vinod Khosla: “My willingness to fail gives me the ability to succeed” #MobileIndia

Sanjay: Example of rural mobile innovation – audio cinema on mobiles. Film clips, music videos, voice-over dialogues. Is making Rs 100+ crores #MobileIndia

Sanjay: Example of rural mobile innovation – mobile/#SMS service for switching on/off water pump during power fluctuation #MobileIndia

Sanjay: Example of mobile innovation in India: SMSgyaan (Innoz) – #SMS ‘ask me’ query #MobileIndia

Sanjay: Growth challenge: tweaking v/s overhauling v/s sticking to the original business model #MobileIndia

Sanjay: Growth challenge: becoming a victim of your own success #MobileIndia

Sanjay: Growth challenge: too many layers between designers and the market #MobileIndia

Sanjay: The world doesn’t necessarily need more new tech, but better deployment of existing techs #MobileIndia

Sanjay: Mobile developers should never forget that the mobile experience is episodic and interrupt-driven; unlike immersive TV #MobileIndia

Sanjay: ABCD of mobile success in India: Astrology, Bollywood, Cricket, Deals/Discounts! #MobileIndia

Sanjay: If you focus on only one offering, you will face diminishing returns. You have to be Darwinian and change. Eat your own young #MobileIndia

Sanjay: Go for something which is small today – but will become big tomorrow, fast #MobileIndia

Sanjay: Trends in India: less cricket viewership, increasing football viewership! More in-app messaging than emails #MobileIndia

Sanjay: Good example of crowdsourcing: the Indian company HappiestMinds crowdsourced its logo design – clever marketing in the process! #MobileIndia

Sanjay: HuffingtonPost keeps changing its design, headlines, fonts each day to discover what works best #MobileIndia

Sanjay: Exit strategy: In Asia, selling your company was seen as a loss of face, but that’s luckily changing #MobileIndia

#MobileIndia 2012 wraps up; cocktails next (followed by Bangalore traffic!). See you all next year!  

by Madanmohan Rao

Mobile Media Consultant and Editor, “Asia Unplugged”

http://twitter.com/MadanRao

iPhone photos of 2011 – in pictures (Guardian/UK) http://bit.ly/rF8khz

RT @tomiahonen Accountants gone mad RT @textually UK Police banned from charging their mobile phones at work – to save money http://bit.ly/rTZDRP

RCR Wireless News’ 2011 Year in Review: Part 1 http://bit.ly/rZ8cBS

2012 Predictions: Richard MacManus (ReadWriteWeb) http://rww.to/rFseIF

Interview: Marc Andreessen (Netscape): Predictions for 2012 (and beyond) http://cnet.co/un6Tnq

5 Predictions For Online Video In 2012 http://bit.ly/thL22X

PC World: Tech That Should Be on Your Company’s Radar for 2012 http://bit.ly/svb4tH

WSJ: Tech Journal: 10 Predictions for 2012 http://on.wsj.com/uV5iOy

Business Insider: 12 Internet Predictions For 2012 http://read.bi/tno1AZ

Top networking trends for 2012: Cisco http://bit.ly/tjnFjM

Key trends in mobile advertising for India in 2012 http://bit.ly/veiWg6

2012: Predictions for mobile voice/apps in India http://bit.ly/uL8Seo

VentureBeat: The top gaming technologies of 2011 http://bit.ly/v30IjU

GigaOm: A Look Back at Mobile Predictions for 2011 http://buswk.co/uByEzD

Mashable: What the Arab Spring Taught Journalists About Social Media in 2011 http://on.mash.to/tdgBAg

NextWeb: The Top Ten Media Apps of 2011 http://tnw.co/ulsYqf

Top 10 Women in Technology in 2011 http://bit.ly/uTLGlN

India buzz: Ten words that defined 2011 (ToI) http://bit.ly/teRQuY

Indian telecoms: What Went Well in 2011 http://bit.ly/uCF1Iz

2011 Year of tech, tweets, tablets and telecom (India) http://bit.ly/vDnq2I

Top 10 Deals In Internet & Mobile Internet Space In 2011 (India) http://bit.ly/uwmM5y

RT @parvathimenon Top Scientific Discoveries of 2011 | Wired Science http://bit.ly/uWSVc0

Good overview of tech startup scene in Australia (Sydney Morning Herald) http://bit.ly/sGSLQR  #innovation

RT @bhavis #startup weekend is back in #bangalore Jan 20-22,2012 http://tinyurl.com/swblore  #blr #swblr via @chidambarsk

The Role Of New Media And Communication Technologies In Arab Transitions (Eurasia Analysis) http://bit.ly/vdWLg1

Interview: Flipboard CEO’s new media mission: ‘crawl the social networks’ http://lat.ms/vf9qGI

‘News Media Meets New Media’ – regulatory changes in New Zealand http://bit.ly/tpSOwp

Research paper: Mapping New Media in Pakistan (#ASEF) http://bit.ly/uhLRJB

The Future of Context: Mobile Reading from Google to Flipboard to FLUD http://bit.ly/scDbfr

Canadian drivers use #Twitter to alert others about police checkpoints http://bit.ly/rvhNwP

Michele Weldon: Social Media and the End of Denial http://huff.to/sBpB5n

#Twitter, #SMS, email: Virginia Tech shooting: how university helped avoid another massacre http://bit.ly/sCyx8V

#Twitter didn’t fuel U.K. riots, study says http://bit.ly/uMt6n9  http://bit.ly/sLOu2F

Spam and Message Floods in Russia: How to Stop a #Twitter Revolution http://abcn.ws/tw9d51

Media coverage of #Manthan South Asia e-Content Awards (LiveMint): http://bit.ly/rDbaoo  #Manthan2011

Media coverage of #Manthan awards: Rajkot Municipal Corporation wins award for mobile governance project http://bit.ly/vbPJqT  (ToI) #mGov

Winners of the 8th annual #Manthan South Asia e-Content Awards http://bit.ly/uCzbRN  #ICT4D #manthan2011

by Madanmohan Rao, Mobile Media Consultant and Editor, “Asia Unplugged” http://twitter.com/MadanRao

#Manthan South Asia eContent Awards winners 2010: http://bit.ly/sYR6o7

Looking forward to MCing the 2011 awards ceremony on Dec 2! #ICT4D

Looking forward to the annual #Manthan South Asia e-Content Awards + conference tomorrow in New Delhi! http://manthanAward.org  #ICT4D

Govts must use social media for accountability in democracy: Shashi Tharoor http://bit.ly/tbFYuk

GigaOm: Social media, dissent, information cascades, tipping points and revolutions http://bit.ly/vQ0saX

Arabic is the fastest growing language on Twitter, sees 2,000% increase in 12 months http://tnw.co/uYZiD4

What the New Protests in Egypt Mean for the ‘Twitter Revolutions’ http://bit.ly/uiItVN

Use Twitter, Facebook Often? The CIA may be Watching http://bit.ly/vdDUT2

Social Media: Protesters Look for Ways to Feed the Web http://nyti.ms/tgQ2pD

Social media in Tahrir square: How #FreeMona resulted in freeing Mona http://bit.ly/uFdoVi

16% of Singapore kids face cyber dangers on mobile phones http://bit.ly/sgI20Y

Festival of Media Asia sparks dialogue on opportunities in Asia http://festivalofmedia.com/asia  http://bit.ly/tO2zU3

Gartner: Mobile handset sales in India to touch 231 million units in 2012 http://bit.ly/tBf8gI

Hotmail founder Sabeer Bhatia launches free #SMS app Jaxtr (Times of India) http://bit.ly/t7xJ5W

2012: Year of the #Ultrabook? http://zd.net/tWjQfC  http://bit.ly/sHXs0X

http://buswk.co/vhC7sP

Intel: 40th anniversary of microprocessor chip, $40 million investment in 10 Asian companies http://bit.ly/uhZ65W  http://bit.ly/rY42pC

@tomiahonen Good article RT @KimDushinski Understanding Google’s mobile ambitions & what it means for marketing’s future http://bit.ly/seVwzk Retweeted by @MadanRao

How Singapore’s OCBC Bank finds opportunity, challenge in mobile era http://tinyurl.com/c4tarpl

Philippines: Mobile Internet On The Rise, Boosting Telco Revenues, Social Media http://bit.ly/t4ofRh

Gates Foundation donates $30m towards rural Internet initiative in Vietnam http://tnw.co/tOkH9x

Winners of the African Social Venture Prize at the #AfricaCom 2011 Awards http://bit.ly/s9lYgk

2011 Winners: World Communication Awards http://worldcommsawards.com

Youth and #ICT4D: The World Summit Awards (Youth) – winners for 2011 http://youthaward.org/winners-2011

My #INMA South Asia presentation on “Social+Mobile Media Opportunities for Newspapers” http://bit.ly/uW88f4

INMA South Asia Conference, Bangalore: Roots and Wings of News Industry: Presentations and Pics: http://bit.ly/uW88f4  http://bit.ly/t3gHYd

@futuresagency RT @mtrends: The 20 Most Innovative Startups In Tech according @businessinsider http://ow.ly/1A6FjK  via @SAI Retweeted by MadanRao

Vivek Wadhwa: Next big opportunity – healthcare IT, with a mix of tech skills, low cost sensors+tablets. Perfect for Bangalore! #NASSCOMpc

Vivek Wadhwa: I know Kapil Sibal and his cronies are crooks, but the concept of Aakash tablets is good, don’t dismiss it #NASSCOMpc

#AfricaCom 2011 Awards winners: Orange Surf and Pay, Helios Towers, Ericsson Rural NetCo, Skyvision, Seacom, AgaSha, Kachile, HRIS, MTN SA!

OpenMarket wins Best Mobile Charity Solution Accolade for East Africa Crisis Appeal http://bit.ly/uETkbQ

PC World: #Twitter Aids Thai Flood Victims http://bit.ly/vzRtaK

@JesseOguns RT @BalancingActAfr: #AfricaCom: Big trend in Indian mobile

content is musicians using mobile as a distribution platform Retweeted by @MadanRao

Shortlisted nominees for AfricaCom 2011 Awards http://africacomawards.com/shortlist/  Kenya tops Africa in mobile govt services: Informa report http://bit.ly/vyxinm

Am looking for good case studies (projects/services/innovations) for my Africa Mobile Report 2012; see earlier reports – http://bit.ly/leLR1g  #AfricaCom

Nokia Targets the “Next Billion” Internet Users http://on.wsj.com/vjeNqI

Samsung’s Solar Powered Internet School for Africa http://bit.ly/uVJlIB

Adventures in social media – What BalancingAct Africa discovered over 12 months http://bit.ly/vqvDt2

Latin America Embraces Mobile Money http://bit.ly/sROy6s

Latin America to Reach 116.8 Million Mobile Social Network Users by 2015, Pyramid Finds http://prn.to/tOk5BC

#mhealth #mGov Telemedicine necessary for Singapore’s aging population http://bit.ly/ti8oiO

Nielsen Unveils Southeast Asia Digital Consumer Report http://bit.ly/sUCShT

Apps4africa Competition Seeks Climate Change Solutions  http://bit.ly/vrEc3T

“Mobile Builds a Healthier and Wealthier Africa” http://bit.ly/szpL2A

M-Pesa hits $1bn mark transfer in East African states http://bit.ly/vo9l8u

Online Donations Bring the Middle East and Africa Closer to American Donors http://bit.ly/sTzChF

#mhealth  #mGov Singapore provides mobile alerts on dengue clusters http://bit.ly/sjh7Fy

Africa leads in mobile money deployment as users hit over 40 million http://bit.ly/uJg6Y8

Africa heading for ‘nomadic internet age’ http://bit.ly/vQrEhm

South Africa: Cell C and Google Launch Business Incubator http://allafrica.com/stories/201111080249.html

616 million mobile subscribers in Africa; will cross the one billion mark in 2016 http://bit.ly/sUe3Y8

Teresa Clarke on digital media and #ICT4D in Africa http://bit.ly/vzA19v

South Africa director wins digital innovation prize for mobile concept http://bit.ly/rQwlVl

Bharti Airtel: betting bigger in Africa: 16 of sub-Saharan Africa’s major markets  http://on.ft.com/tWySo7

@telecoms Catch up on all the news from #AfricaCom this week brought to you

by @telecoms the offical Show Daily News team: http://telecoms.com/

@Africantelecoms Sneak Preview of the @allaboutcom #africacom edition of Africa

Telecoms at http://africatelecomsonline.co.za  covering Green Telecoms

Informa: Africa is world’s second most connected region by mobile subscriptions http://bit.ly/vTVFTU

INMA Conference, Bangalore, Nov 7-8: Innovation and growth in the news industry, challenges/opportunities for newspapers, digital strategy

Looking forward to my session at the INMA conference on social media, mobiles & news! Bangalore, Nov 7 http://bit.ly/sptkl6  http://inma.org

UNCTAD’s Information Economy Report 2011: ICTs as an Enabler for Private Sector Development http://bit.ly/tYpBKS

Dr. Madanmohan Rao

Research Project Director, MobileMonday

Editor: “Asia Unplugged”

http://twitter.com/MadanRao

// Presentation at Connected Devices Management 2011, Jakarta; July 26-27 //

Monday Morning Checklist: M2M Strategy

Partnership structure: operator, device specialist, domain experts, enterprise CEOs/CIOs

Consumer and Industrial market spaces

Research, sense-making, scoping, pilots, rollout

Data, analytics, knowledge, visualisation, prediction

IP sharing, ownership, privacy, regulation

Business model: innovation, growth, licensing

Key M2M Shifts

From device-centric to service-centric

From data-centric to knowledge centric

From incremental to radical innovation

From design to disruption

From sensing to sense-making

From software to application developer ecosystems

M2M Impacts

Benefits

Automated alerts and triggers; automated software updates; automated after-sales service; remote service and maintenance; smart content delivery and management

Sectors

Smart grid: on-demand optimisation and consumption control

Logistics management: fleet optimisation, real-time insurance

Healthcare: patient/family ecosystems; homecare for seniors

Smart homes: integrated home entertainment systems

How to make it work: M2M stakeholder benefits

More network traffic + services for the carrier

New applications for developers

Systems integration opportunities for IT players

Significant asset efficiency and productivity gains for individual and enterprise customers

The “8 Cs” of Wireless Ecosystems

Connectivity

Content

Community

Culture

Capacity

Cooperation

Commerce

Capital

The Wireless Ecosystem

PDAs, laptops, cellphones, headsets, home entertainment systems, cordless phones, MP3 players, joysticks, fingerprint scanners, medical instruments, mesh networks, point of sale (POS) scanners, NFC, pen computers, wireless modems, digital still cameras, Webcams, e-book readers, smartphones, TV set-top boxes, fridges, microwave ovens, RFID, tablets, wireless control engineering toolkits, WiMax, WirelessHART, Zigbee….

Connected Devices: Ericsson

In 2010, more than twice as many connected devices as subscribers were added to carrier networks in the US market.

By 2020 there will be 3 billion subscribers with between 5-10 connected devices each; 1.5 billion vehicles globally, not counting trams and railways; 3 billion utility meters (electricity, water and gas).

Year 2015 in Numbers (Cisco)

The number of network-connected devices will be more than 15 billion, twice the world’s population, by 2015

The total amount of global Internet traffic will quadruple by 2015

By 2015, the Asia Pacific region will generate the most IP traffic

By 2015, there will be nearly 3 billion Internet users, more than 40 percent of the world’s projected population

1 million video minutes, the equivalent of 674 days, will traverse the Internet every second

Mobile Excellence in Asia

Japan: augmented reality

South Korea: financial services, games

Indonesia: smartphones/Blackberry; Twitter

China: cosmetics, local social media

Hong Kong: NFC payments (Octopus)

Philippines: SMS and CRM; remittances

India: rural; sports; entertainment; education

M2M: Emerging Innovators

Numerex and ClearConnex: energy data visualisation

IGPS, Novatel Wireless: monitoring solutions for pallets with embedded RFID tags

GreenWave Reality, Copenhagen: Home energy management solution

Aerotel Connect-CELL: home-based chronic disease management applications.

Sprint, FreeScale: Trimble driver safety box

Sprint’s M2M Collaboration Center; Telenor Connections

M2M Services: Metrics

Technology/activity metrics

Process metrics

Knowledge metrics

People metrics

Organisational metrics

Telematics:
 Front seat, back seat, engine…..

Monetising the Borderless Home

Smart TVs

Smart powerline

Tweeting fridges?!

Connected Complexities & Uncertainties

GSM, CDMA, WiMax, LTE

Apple, Microsoft, Google, Blackberry

Zigbee, WirelessHART

Standards-compliant Web services

Cloud models for M2M

From ‘aware’ to ‘active’ components, phased to realtime

I. WINNERS’ LIST

m-INCLUSION
>> Babajob.com www.babajob.com
>> Benefit Disbursement System http://aponline.gov.in/
>> SETT Browser for Android http://dhanikauom.blogspot.com

m-INFRASTRUCTURE
>> Etisalat App Zone www.appzone.lk
>> INTEX V.SHOW- India’s first projector phone www.intextechnologies.com
>> BOLT Mobile Browser www.boltbrowser.com
>> AVAN (Aggregated Voice and Video Application Network) www.comviva.com

m-HEALTH
>> CommCare www.needsngo.in, www.dimagi.com
>> Ensuring Reliable Delivery of Tuberculosis DOTS Medications
using Low-Cost Biometrics and Mobile Phone http://opasha.org/
>> Rural Primary Healthcare Model  www.carefoundation.org.in

>> Pharma Secure www.phamasecure.com

m-ENTERTAINMENT
>> GamesClub http://gclub.in
>> IPL T20 Fever http://www.indiagames.com/corporate/o_Index.html
>> HiBuddy www.hibuddy.in
>> The Sealink http://www.spiel-s.com

m-BUSINESS & COMMERCE/BANKING
>> Electronic Money Transfer Service of Bangladesh Post http://www.bangladeshpost.gov.bd/EMSServices.asp
>> Kumari Bank – Mobile Cash http://www.kumaribank.com/
>> eMudhra SecMsg http://www.3i-infotech.com/content/index.aspx
>> Banglalink mWallet www.banglalink.com www.comviva.com

m-GOVERNANCE
>> IVRS (Interactive Voice Response Syste) based Daily Monitoring System
(DMS) of the Mid-Day Meal Scheme in Uttar Pradesh http://www.upmdm.in/
>> “Em-POWER KERALA” – Mobile Governance Project of Government of Kerala www.itmission.kerala.gov.in
>> Off Site Real Time Monitoring System (OSRT) http://www.ghmc.gov.in
>> m-Governance : An Efficient Way to Meet Citizen’s Expectation www.rmc.gov.in

m-EDUCATION & LEARNING
>> Sparsh www.ilfsets.com
>> mPustak www.mpustak.com
>> BBC Janala http://bbcwstbd.org/dashboard
>> KISAN SANCHAR www.kisansanchar.com

m-ENVIRONMENT
>> Busday gets busier with mobile www.telibrahma.com

m-TRAVEL & TOURISM
>> MTicketing – Train Ticket Reservation System www.mobitel.lk

JURORS’ DISTINCTIONS
>> Tuk Tuk Meter 2 www.mindhelix.com

MOST INNOVATIVE
>> Electronics Money Transfer Service(EMTS) http://www.bangladeshpost.gov.bd/EMSServices.asp

MOST PROMISING
>> HealthPhone http://healthphone.org, http://motherchildtrust.org

II. FINALISTS’ LIST

m-TRAVEL & TOURISM
>> Tuk Tuk Meter 2
>> Mobile Application Sygic Aura www.mapmyindia.com

m-INCLUSION
>> Jigyasha 7676
>> Behtar Zindagi…. Better Life www.handygo.com

m-INFRASTRUCTURE
>> SMS Spam Interceptor
>> KooKoo http://ozonetel.com

m-NEWS & JOUNALISM
>> Cheerurteam.com www.cheerurteam.com
>> Tech News http://about.me/haneez

m-ENTERTAINMENT
>> Mobsterr www.digitecss.com
>> “ATN BANGLA” WAP PORTAL www.sslwireless.com Wap.atnbangla.tv
>> Star Talk www.one97.com

m-BUSINESS & COMMERCE/BANKING
>> M-Cash Wallet www.sslwireless.com
>> atom m-Commerce platform www.atomtech.in
>> Active Deals www.activedeals.mobi

m-GOVERNANCE
>> Jhansi Jan Suvidha Kendra (JJSK) – An mGov initiative for Redressing Public Grievances http://www.jjskjhansi.com/
>> RAJIV AAROGYASRI HEALTH INSURANCE SCHEME http://www.aarogyasri.org
>> SIM Information & Verification System ( short code 668) www.pta.gov.pk
>> MGNREGS-AP, Electronic Muster and Measurement System (eMMS) http://nrega.ap.gov.in

m-EDUCATION & LEARNING
>> Word Puzzle
>> Voicetap Interactive Knowledge Engine www.voicetap.in
>> BBC Janala
>> KISAN SANCHAR

http://mBillionth.in, New Delhi, July 23

by Madanmohan Rao http://twitter.com/MadanRao

Eros/Hilton Hotel, Delhi, abuzz with final preparations for #mBillionth South Asia Mobile Awards – kicking off in minutes! http://mBillionth.in

Exhibitors at #mBillionth: Vodafone, OnMobile, Nokia, One97, Nazara, Innoz, HealthPhone, NIXI, EMTS Bangladesh, Intuit, TxtWeb, Jigyasha and more!

#mBillionth South Asian Mobile Awards gala will be held this evening: but first, a packed day of expert insights! http://t.co/V9ApY11

#Vodafone Mobiles for Social Impact award winners to be announced today as well; 2 from 43 NGO-driven social mobile initiatives #mBillionth

Winners of 2010 edition of #mBillionth Awards for best South Asian Mobile Content+Apps http://mbillionth.in/category/winners/ Looking forward to 2011 winners!

Amir Ullah Khan, Deputy Director – Strategy, Planning & Management, Bill & Melinda Gates Foundation, welcomes delegates to #mBillionth 2011

Osama Manzar, founder, Digital Empowerment Foundation, kicks off #mBillionth 2011 conference http://DEFindia.net

Video now playing: story of #mBillionth jury process, awards concept, role of awards to promote mobile excellence in South Asia #mBillionth

Categories of South Asia Mobile Awards include health, education, news, governance, business, inclusion, tourism, environment, entertainment #mBillionth

Osama Manzar: We have been organising broader Manthan Awards for ICT4D fpr 8 years; #mBillionth acknowledges major role of mobiles

Osama Manzar: This year we also have dozens of NGOs showcasing use of mobiles in novel ways, but much more needs to be done #mBillionth

Osama Manzar: Vodafone Foundation will give Rs 1 million (10 lakh) each to two winning NGOs today #mBillionth

#mBillionth live Webcast at http://mbillionth.in/mbillionth-live-webcast/

N. Ravi Shanker, Additional Secretary, Department of IT, Govt. of India: It is a privilege to be part of the #mBillionth team

Ravi Shanker: Mobiles play an important role in the creative space of this country, especially with respect to literacy #mBillionth

Ravi Shanker: Digital literacy can transform the definition of literacy itself, thanks to mobiles #mBillionth

Ravi Shanker: We need an ecosystem for digital mass literacy, using text + video + audio. We need to learn from entertainment industry #mBillionth

Ravi Shankar: Can e-techs empower blue collar workers also? How can e-literacy empower mass segment in India? #mBillionth

Ravi Shanker: Mobiles can help take digital tech and benefits beyond English realm to India’s 20+ languages #mBillionth

Hi to all the re/tweeters in this room — please spread the #mBillionth message of mobile empowerment far and wide!

R. Sukumar, Editor, Mint: #mBillionth is a powerful concept. Mobiles spread useful and empowering messages in real time

Sukumar: It is a terrific time for the media to be reporting on changing power relationship between governed and governors, thanks to mobile #mBillionth

Sukumar: I want to congratulate not just #mBillionth awards winners but all participants – you are part of this big digital change in Asia

Amir Ullah Khan: Mobiles change power and information asymmetries in society #mBillionth

Hitesh Oberoi, IAMAI: India has about 50M PCs, 60M Internet users (mostly English/urban/slow) #mBillionth

Hitesh: Let us visualise what life may be like five years from now in India. 800M on smartphones (Rs.2,500), touchscreens, cheap dataplans #mBillionth

Hitesh: Smartphones will have apps useful for workflow. 1M people per month are looking for jobs on Naukri.com #mBillionth

Hitesh: Leapfrogging in India: real estate brokers are directly accessing sites like 99Acres on their smartphones; no PCs #mBillionth

Arvind Rao, CEO, OnMobile: NR Murthy’s message: do more than entertainment, add value and make a difference to people’s lives #mBillionth

Arvind Rao: Mobiles are here today and ever-present, and if you want to make a difference to society get involved today #mBillionth

Arvind Rao: I cannot think of an #mGov problem for which we cannot come up with a solution in 30 days flat. #mBillionth

Arvind Rao: There is no #mGov problem which cannot be solved. Software is there, gov must move #mBillionth

Arvind Rao: We need government champions, I can throw the full weight of my 800 engineers behind the problems and solutions #mBillionth

S.Ramakrishna, Nokia India: The gathering today should discuss the world of tomorrow and how to make it better #mBillionth

S.Ramakrishna: Mobiles have helped people talk more, plays into the Indian trait. Population is impatient to talk! #mBillionth

S.Ramakrishna: We need to be able to sense the magnitude of the mobile paradigm shift, beyond statistics #mBillionth

S.Ramakrishna: Mobility can be a ‘circuit breaker’ to track and tackle corruption in India #mBillionth

S.Ramakrishna: Mobility + Universal ID will catapult India into a new space for individual benefits and rights #mBillionth

S.Ramakrishna: Nokia is providing news to farmers in India via mobiles in realtime. Contrast that to the old days of rural agribiz #mBillionth

Ravinder Takkar, Vodafone APME: Focus not just on access but on compelling services for the masses; understand their needs and aspirations #mBillionth

Amir Ullah Khan: As part of Bill & Melinda Gates Foundation we advocate use of mobile money, eg. m-Pesa #mBillionth

Hon Minister Sachin Pilot (Comm and IT): Key questions ahead of us are how to implement services for the people  #mBillionth

Sachin Pilot jokingly classifies people/sectors in the audience by their dress codes: jeans/flipflops, suits, khadi! #mBillionth

Sachin Pilot: We have to train half a billion people in India and make them employable. Digital literacy can give them vision, strength, ideas #mBillionth

Sachin Pilot: Need to address not just big companies but SMEs and entrepreneurs. Need capacity building for them in India #mBillionth

Sachin Pilot: Mobile penetration in India is a godsend. Even basic voice and #SMS are transforming Indian business #mBillionth

Sachin Pilot: We have to connect the dots of the mobile users in India. Go beyond statistics, look at access to knowledge, break hierarchies #mBillionth

Sachin Pilot: Technology can break the stranglehold of the Ovarian Lottery of India’s hierarchies and shackles #mBillionth

Sachin Pilot: Everything is coming to a culmination point in India. Need to give masses what they need; mobiles can play an important role #mBillionth

Sachin Pilot: Need to go beyond cheap phones to affordable data plans #mBillionth

Sachin Pilot: Indian gov will make it easier to get land records info, passport application services online #mBillionth

Sachin Pilot: The only limits are imagination. Indian entrepreneurs and businesses are second to none in the world #mBillionth

Sachin Pilot: Osama Manzar is rightfully targeting NGOs, SMEs, government officials in spreading use of #ICT4D #mBillionth

Sachin Pilot: Also need to address issues of ICT standards, risks in India: better than the rest of the world #mBillionth

Sachin Pilot: We believe in Internet freedom but also a secure Internet space for India. Awareness + Empowerment #mBillionth

Sachin Pilot: All panchayats in India are being connected. People have pointed fingers at gov for last 60 years, let us move ahead with infrastructure now #mBillionth

Sachin Pilot: Debates will help us do things now and do things right. Congrats to DEF and #mBillionth for helping such debates with awards and events

Q&A: How to help healthcare workers, #ICT4D entrepreneurs, etc. in India work together and network? #mBillionth

Q&A: How to bridge rhetoric v/s reality gap of government, eg. using cableTV infrastructure in India? #mBillionth

Questions flowing fast, us Indians love to debate and argue. Need action now…      #mBillionth

Sachin Pilot: We have different ministries for ICTs/media (I&B, DoT) but they are beginning to work together better now #mBillionth

Sachin Pilot: We are drafting ESD (a bill for electronic services delivery in India) – almost all gov services will be online by 2020 #mBillionth

Q&A: How are different ministries working together for rural services? esp. tech/legal issues for telemedicine #mBillionth

Sachin Pilot: Community Services Centres (CSCs) are a good example of how public-private partnerships can succeed; electricity is a challenge #mBillionth

Terrific opening session ends, parallel sessions coming up now on #mHealth, #mGov, #m-Business, #m-news, #m-Entertainment

Ashis Sanyal: Mobiles will revolutionise #eGov services in India. #mBillionth

Andhra Pradesh Government uses mobiles to track sanitation, garbage collection activities, employee attendance/absenteeism #mBillionth

FYI: “GHMC goes hi-tech to check building deviations – Times Of India” http://t.co/v7K4u66 #mBillionth

So many terrific sessions happening in parallel on mobile content/apps in South Asia, tough to choose which one to attend! #mBillionth

Superb AP #mGov demo: Web dashboard of Reported garbage bins, Uncleaned bins, Bins imaged, Bin Summary Report, Vehicle management! #mBillionth

Rajkot #eGov presentation: http://www.RMC.gov.in “We switched to mobile e-gov: more users, better service efficiency” #mBillionth

#eGov in Rajkot: government has effectively used Post Office network for e-kiosks services #mBillionth

#mGov in Rajkot: alerts for officials/citizens (eg. child vaccination services), payment remittances #mBillionth

#mGov in Rajkot: citizen complaints about light poles; water charges; birth registration; contractor payments #mBillionth

#mGov in India: Rajkot official showing charts/graphs of number of citizen complaints via #SMS, number of #mGov users! #mBillionth

#mGov in Rajkot: Information is just one #SMS away. Cheapest transaction cost (1 paisa), elimination of middleman, transparency, less queues #mBillionth

#mGov in Rajkot: Next steps – replicability, scalability, sustainability. Win-win situation for gov and citizens. More revenues, better services #mBillionth

#mGov initiative in Rajkot has won a number of awards on e-gov, local government, #ICT4D excellence #mBillionth

#mGov initiative in Rajkot has drawn increasing attention from media, helps increase awareness and appreciation #mBillionth

Snapshot of #mGov in Rajkot: http://www.rmc.gov.in/news-detail.php?id=27 #mBillionth

Awards won by #mGov service delivery in Rajkot: http://tinyurl.com/3z7f9gl #mBillionth

Another superb presentation now about #mGov in Jhansi (Jhansi Jan Suvidha Kendra) http://www.jjskjhansi.com/ #mBillionth

Thorough documentation needed to show #e-Gov/#m-Gov efficacy – recorded calls, archived #SMS, grievance stats, incidents resolved, citizen surveys #mBillionth

Jhansi official showing realtime stats on #eGov/#mGov service delivery. “Gov needs to be pro-active, respectful, responsive” #mBillionth

Jhansi official: “#mGov is one way for government to show compassion for the common citizen and relate to them directly and effectively” #mBillionth

VSS Srinivas, Visakapatnam, Andhra Pradesh: Electronic Muster and Measurement System (EMMS) now uses mobiles in MGNREGS #mBillionth

Srinivas: Mobiles help prevent distortions in the programme: muster fudging, delays in payments, fake measurements #mBillionth

Mobiles are being used to take work location pics as proof of worksite inspection http://www.NREGA.ap.gov.in #mBillionth

MGNREGS AP scheme uses mobiles to upload worker attendance sheets as well as muster verification reports #mBillionth

MGNREGS AP scheme #mGov benefits: reduction in fake musters, better functionary accountability, faster payorder generation #mBillionth

MGNREGS AP scheme: 90% of payorders are paid within 3 days. (applause) #mBillionth

MGNREGS AP: We would like to eliminate paper mustering and move everything to mobiles #mBillionth

Amitabh Syngal: Mobiles can help track and prevent revenue seepage in government service delivery in India #mBillionth

K.Sabarish, Kerala, showing video of fishermen using mobiles to receive fish shoal alerts, market pricing #mBillionth

K.Sabarish, Kerala State IT Mission: Kerala will have 100% mobile penetration by September 2011 #mBillionth

Kerala has a branded shortcode for #mGov services: 537252 (K E R A L A). 25 services across 6 departments #mBillionth

#mGov in Kerala: Exam results, lottery info, news alerts, motor licenses. Gov gets 10-15% revenue share on #SMS #mBillionth

#mGov in Kerala: Sabarimala pilgrimage #SMS alerts on traffic, parking, maps, hospital info, lost&found #mBillionth

#mGov in Kerala: We also have m-coupons during tourism season (scratchcodes). See http://www.keralaitmission.org for more details #mBillionth

#mGov in Kerala: Audio/video modules on tourism portals are accessible on 3G networks #mBillionth

Q&A: Are mobiles being used to track teacher attendance/absenteeism in government schools in India? #mBillionth

Using FM Radio is a good way to increase awareness about #SMS shortcodes for #mGov services #mBillionth

Awesome panel on #mGov in India wraps up; need to scale this across the country! #mBillionth

Terrific coffee/lunch networking with delegates from across South Asia; startups and service operators and gov CIOs! #mBillionth

Sayeeful Islam, Dhaka: At the bottom of the pyramid, if you can’t save money you can’t dream big. Mobile money can make this dream come true #mBillionth

SSL Wireless, M-Cash Wallet, Bangladesh: HSBC and AB Bank offer top-up service via mobiles #mBillionth

SSL Wireless http://www.sslwireless.com/ offers mobile registration services via banks in Bangladesh; m-wallet services via #SMS #mBillionth

SSL wireless gives activation codes for activating m-wallet services from the respective banks #mBillionth

Bangladesh Post’s Electronic Money Transfer Service: Mobiles have brought in new era in Bangladesh for transactions http://www.bangladeshpost.gov.bd/EMTS.asp  #mBillionth

Bangladesh Post: Mobile money is used for domestic and international remittances. Partner: operator BanglaLink #mBillionth

Bangladesh Post: Postmasters need just one day training in how to use mobile money service. #mBillionth

Bangladesh Post: Mobile Money in a Moment: Speedy and most reliable form of remittance in Bangladesh #mBillionth

Bangladesh Post is being used by overseas Bangladeshi United Nations’ peacekeeping forces to send money home #mBillionth

Bangladesh Post EMTS has won a number of digital/innovation awards in Bangladesh #mBillionth

Sayeeful: Post office has generally been viewed as laggards. But post offices can change their image via service and mobile technology #mBillionth

Sayeeful: Parent-children relationships can also improve with Mobile Money in a Moment services! #mBillionth

Hear hear! RT @misskaul: Lots of bald heads bobbing around.. Is this the osama effect? #mbillionth

Kumari Bank, Nepal: Bottom of pyramid population is most vulnerable: risks with carrying cash, low chance of getting bank loans #mBillionth

Nepal has low penetration of banking accounts, but a third of Nepalis have mobile phones! #mBillionth

In Nepal some people have to spend equivalent of Rs 700 to pay a Rs 80 bill! #mBillionth

Kumari Bank offers banking services via mobiles for the unbanked in Nepal http://www.kumaribank.com/ #mBillionth

Kumari Bank’s partner is Boston-based software company LeapFrog, founded by Nepalis #mBillionth

Kumari Bank offers mobile cash services for largest department store chain in Nepal #mBillionth

Kumari Bank: Thanks to mobile payment, users don’t have to walk four hours to mobile account re-charge kiosks #mBillionth

Kumari Bank: Mobile banking in Nepal reduces fraud, saves taxpayers from inefficiency costs, increases velocity of money #mBillionth

Kumari Bank: Mobile money solutions have to be rural friendly; need cooperation and capacity building here from NGOs, society #mBillionth

Kumari Bank: We need new intermediaries here – agents, to bring mobile banking services across the country #mBillionth

Sayeeful: This panel shows that mobiles are a ‘dream-machine’ thanks to mobile money for the masses #mBillionth

Kumari Bank: We are not charging customers for transactions at the moment. We are making enough money on float as it is #mBillionth

eMudhra SecMsg: Secure #SMS services http://www.secmsg.emudhra.com/ for payment services #mBillionth

SecMsg now being used by a public sector bank in India for dispatch of passwords; RoI of more than 70%. Turnaround: less than 1 hour instead of 4 days #mBillionth

ComViva’s BanglaLink mWallet http://tinyurl.com/3vpe8nh Bangladesh has 50% mobile penetration #mBillionth

ComViva: Commerce + identity management is a powerful combination on mobile phones #mBillionth

mWallet in Bangladesh is used for utility payment + banking for low-income segments with unstable income #mBillionth

mWallet is available across 64 districts of Bangladesh; 40% in areas which lack financial infrastructure #mBillionth

Q: What about all the other useless stuff in my wallet – where does it go? A: That’s already on your phone (pics etc) #mBillionth

Times Internet’s Active Deals: Mobile coupons for realtime discounts http://mobile.indiatimes.com #mBillionth

Times Internet Active Deals is “white-enabled” – merchants can customise it with their own look and feel. Coupons: #SMS #mBillionth

Times Internet Active Deals http://www.ActiveDeals.in http://wap.indiatimes.com/activedeals/ IVR: 58888188 #mBillionth

Q: Isn’t this deals space becoming very crowded (eg. SnapDeals)? How is it evolving: consolidation, etc? #mBillionth

Times Internet’s Active Deals – we charge customers not merchants. Also our Times brand is very visible; competitive #mBillionth

Another great panel on mobile banking/payment in India+Nepal+Bangladesh comes to an end #mBillionth

Wish I could clone myself and attend the other sessions in parallel! Or find a time-traveling solution! #mBillionth

Hear hear! RT @ajuonline: Doing what? Chilling. Literally. Thanks to the airconditioning here #mBillionth where do we find blankets pls? )

And now: #Vodafone’s “Mobiles for Good” initiative – 60 nominations, 43 eligible entries, 2 finalists to be announced today: Rs 2 million prize! #mBillionth

Finalists: TERComs/Orissa, Soocha Se Samadhaan, MNH Maternity Service, CommCare, Kisan Samachar, eduVarta, Chalo Skul, Asha #mBillionth

Finalists: Flood Warning System, Biometric TB tracking, IVRS Children’s Meal Monitoring #mBillionth

Finalist URLs: www.wosca.org www.DevAlt.org www.LataMedicalResearchFoundation.org www.NEEDSngo.in #mBillionth

Finalist URLs: www.SGK.in http://eduVarta.Bravehost.com www.RadioNamaskar.org www.Opasha.org www.upMDM.in www.Sahbhagi.org #mBillionth

Mobiles for Good jurors: Arvind Rao (OnMobile), Subho Ray (IAMAI), Geeta Malhotra (READ India) #mBillionth

Mobiles for Good jurors: Ajay Kumar (DIT), Ravinder Takkar (Vodafone) #mBillionth

Operation Asha uses biometrics + phone for #SMS based medical record verification system for tuberculosis tracking #mBillionth

“Tech has the potential to solve the health problems of the world” #mBillionth

NEEDS/Jharkhand: Mobile info services for pregnant women for safe motherhood. Piloted in Hindi in Jan 2011 #mBillionth

NEEDS/Jharkhand: Questions/answer communication is via mobile phones; influenced behaviour changes. #mBillionth

NEEDS/Jharkhand: Info via mobiles is shared by mothers and government healthcare workers #mBillionth

NEEDS/Jharkhand: Combination of mobile + expert services were seen as credible (Survey) #mBillionth

EduVarta/SMSone: Job-based information in Maharashtra is distributed to rural youth dropouts via #SMS alerts #mBillionth

EduVarta/SMSone: Unemployed youth are easily swayed by unscrupulous politicians in India, become violent #mBillionth

EduVarta/SMSone: We felt giving youths jobs and employment info would take them away from path of agitation #mBillionth

EduVarta/SMSone: Youths/dropouts in rural areas need special guidance in career planning, free from caste and prejudices #mBillionth

EduVarta/SMSone: Many students don’t read newspapers for job announcements; we connect colleges and students with job market info and guidance #mBillionth

EduVarta/SMSone: But most students now have mobile phones, can be reached via #SMS for employment tips/guidance #mBillionth

Ravi Ghate/SMSone: Students also generate information on their own, get certification as an incentive. Teachers also volunteer data #mBillionth

RT @ ankitchadha: eduVarta has got privileged youth to guide BoP youth #mBillionth wow

Lata Medical Research Foundation: Using mobile info services to prevent infant/mother deaths/illnesses in rural India #mBillionth

LMRF: Mobiles help community information initiatives in health services #mBillionth

LMRF: We have worked with gov hospitals. Infant mortality has reduced, breastfeeding practices have increased #mBillionth

LMRF: We gather stats extensively in 584 villages. #SMS reminders for hospital/doctor visits, health info #mBillionth

LMRF: 100% of medical officers even in rural India have mobile phones #mBillionth

LMRF: From reduced data errors to faster emergency response rates, mobiles have helped. Challenges: unanswered calls, unnecessary demands #mBillionth

Women’s Organisation for SocialCultural Awareness (WOSCA) tracks livelihood entitlements, in rural and tribal districts #mBillionth

WOSCA: Women’s SHGs creative community-level responses via community media including email and #SMS #mBillionth

WOSCA: Online tracking helps prevent bogus card registration and also include marginalised groups #mBillionth

Terrific insights and energy from #Vodafone “Mobiles for Good” finalists! #mBillionth

RT @ misskaul: I see a lot of voice & #SMS based projects which are truly tackling the bottom of the pyramid. #mbillionth

Flood Early Warning System, Lucknow: Community-based disaster risk reduction via mobiles, eg. for floods #mBillionth

Flood impacts: loss of life/shelter/crops, people forced to drink contaminated water. #mBillionth

Community at risk does not get flood info in real time. Water release is sometimes commissioned by government, people unaware #mBillionth

Lucknow: District level disaster management cells now have databases of community phone numbers, can inform those at risk via sirens and mobiles #mBillionth

Lucknow: 57,000 families have the benefit of timely flood alerts; evacuation within hours possible now #mBillionth

IVRS System for tracking mid-day meal systems for poor children (presented by a Uttar Pradesh CFO): used in 152,000 schools #mBillionth

With mobiles you can directly track school distribution of meals in realtime. No data tampering also #mBillionth

Cloud telephony + IVRS improves accuracy of info, objective inputs for policy/decision makers #mBillionth

Number of schools not serving meals has come down now. Teachers are a happy lot. Students gain #mBillionth

Amazing presentations: most of us are not aware of the problems facing most of India, let alone the solutions #mBillionth

Young India, Orissa: Community Radio Namaskar: “Let us go to school” initiative – using radio + mobiles to target school dropouts (44%) #mBillionth

Radio Namaskar shows video of student being given admission in school thanks to mobile calls + radio program #mBillionth

DevelopmentAlternatives: Lifelines India Project, Bundelkhand: Medical services, animal husbandry info sent to Indian farmers via mobiles #mBillionth

Lifelines: Info sent by experts to 1,200 villages and 12 field executives. Challenges: concept of phone querying #mBillionth

Lifelines: Future plans – services such as soil testing, weather updates, scheduling expert visits to farms #mBillionth

Q&A: Lifelines: We are more proactive than call centres #mBillionth

Interesting Q&A: Delegates are pointing out other farmer info initiatives that the candidate is not aware of #mBillionth

Kisan Sanchar, Haryana: Links Indian farmers with extension agencies, via mobiles http://www.KisanSanchar.com #mBillionth

RT @fathhi: In 1950 agriculture contributed 43% of the GDP in India and now it is 14% #mBillionth

Kisan Sanchar: Annual membership for market intelligence, business offers, call centre support delivered via mobiles #mBillionth

Kisan Sanchar: Next steps – mobile banking services for farmers #mBillionth

And now a half-hour coffee break while we build up for the climax: the Awards declaration+ceremony! #mBillionth #VodafoneMobilesForGood

Cool fusion lounge by Rahul Sharma in the background as the stage is being set for the #mBillionth South Asian Mobile awards gala!

What an honour to chair the #mBillionth South Asia Mobile Awards again!

Martin Pieters, Vodafone: Mobiles are a game changer, no other technology has been embraced as fast by society #mBillionth

Pieters: We need to find out what people need, not just want, to take mobiles to the next step. NGOs good at this. #mBillionth

And now, the winners of the #Vodafone “Mobiles for Good” NGO competition: Kisan Sanchar and eduVarta! #mBillionth

A humbling gesture: Ravi Ghate of SMSone touches the feet of the organisers/sponsors #mBillionth

And now – group photo and grand banquet for all the #mBillionth and #Vodafone award winners!

Ravi Ghate thanks Osama Manzar for mentoring and supporting SMSone team, which includes school/college dropouts #mBillionth

Osama: SMSgupshup has promised Rs 1 lakh of free #SMS messages to all rural award winners of #mBillionth

Martin Pieters of #Vodafone thanks all DEF team members for a fabulous #mBillionth awards!

Over and out; thanks to all re/tweeters in this room and around South Asia and the world! #mBillionth

An honour and delight also to discover that my books NetChakra and “Indian Proverbs” have been given to all speakers and jurors at #mBillionth!

Congrats again to all winners of #mBillionth South Asian Mobile Awards 2011, New Delhi, July 23! http://mobile.techsparks.com

South Asia Mobile Awards 2011: Thanks to all #mBillionth 175+ re/tweeters for 950+ tweets! http://mBillionth.in

Times of India: Rajkot Municipal Corporation (RMC) wins #mBillionth award in South Asia for 2011 for #mGov facility http://tinyurl.com/3ha6dqe

Hindustan Times coverage of #mBillionth South Asia Mobile Awards 2011: “Mobile buzz set for local lingo blitz” http://tinyurl.com/4x9orfa

LiveMint coverage of #mBillionth South Asia Mobile Awards 2011 by Surabhi Agarwal & Moulishree Srivastava http://tinyurl.com/3znfqx4

THE #mBILLIONTH SOUTH ASIA 2011 AWARDS: Finalists + Winners! http://mobile.techsparks.com

My compiled tweets from #mBillionth South Asia Mobile Awards 2011 (updated): http://www.techsparks.com/mobile/?p=237