Compiled Tweetnotes: World Summit Awards – Mobile (www.wsa-mobile.org)
Abu Dhabi, Feb 3-5, 2013

Dr Madanmohan Rao
Editor, “The Asia-Pacific Internet Handbook”
Research Projects Director, MobileMonday

Email: madan @ techsparks .com
Tweets: http://twitter.com/MadanRao
Books: http://amzn.to/NpHAoE

My compiled Tweetnotes: World Summit Awards #Mobile in #AbuDhabi http://mobile.techsparks.com
#WSAm kicks off! “#AbuDhabi’s Vision 2030 is built on sustainability + technology” – Peter Bruck, chairman, World Summit Awards
Bruck: “Collaboration + creative communities such as #MobileMonday help motivation and activation for mobile adoption”
Next jury + gala of world’s best e-content will be in Colombo, Sri Lanka; supported by ICTA www.wsis-award.org
RT @WSAoffice Intimacy of mobile phones creates a new world for entertainment or cognitive engagement! is the mechanism to promote such content!
RT@tarifsayed Prof. Bruck: “you need to change your mobile devices almost every year but good content live longer & might stay forever” #abudhabi

1. Tomi Ahonen
@TomiAhonen: “Near Future of Mobile: Content in the Age of Augmented Reality”
World population: 7.1B, FM: 4.1B, TV: 1.9B, Landline: 1.1B (declining), Mobile: 7.1B at the end of 2012
UAE was the first country to hit 200% mobile penetration. Sri Lanka and Philippines have hit 100%
June 2013 will be the mobile moment: there will be 100% mobile subscription on the planet
Mobile phones transcend literacy, poverty. New kinds of addictive behaviour – look at your phone, others around you will also do so!
8th Mass Medium is Augmented Reality (after print, recordings, cinema, radio, TV, Internet, mobile)
IKEA AR #apps – test furniture before you buy. Layar – AR view of Berlin Wall, World Trade Centre – though they don’t exist any more
SEEDA Augmented Reality rapper from Japan – used AR to tell the story of his songs in different places
iButterfly AR – CherryPicks. 300,000 users collected 100M butterflies in 1 year (10% of HK’s smartphone user base)
Augmented Reality in countries like HK is no longer a niche medium, it is a mass medium
AR pages in Tesco’s magazine: clickthrough rates of 15%. AR helps print become interactive in print itself
DirectOptic (French eyeglass retainer) – AR eyeware. Shoppers with AR have 41% higher conversion rate than normal online shoppers
1998: first downloadable mobile content was ringtone, in Finland. In 2020, there will be 1 billion consumers using AR
AR is native to the mobile device, no need of new devices. AR will be a billion dollar business by then
See Google video called “Project Glass: One Day.” Also www.layar.com (Amsterdam AR startup, #MobileMonday roots!)
Disney AR app – add magical elements to birthday cakes. The magic wand will literally bring magic!
Japan – Tokyo University study – AR goggles help people reduce overconsumption!
Companies with a headstart in AR: Google. Also many creative ad agencies, new #startups.
In 2020, we will not be able to imagine life without augmented reality!

2. Rich Ling
Rich Ling: “The Future Past of Mobile: Looking Back on Society from Year 2036”
Read chapters by @TomiAhonen and Rich Ling in the forthcoming book, “Global #Mobile” http://books.infotoday.com/books/Global-Mobile.shtml
I chose 2036 because that is the year I am supposed to die! I was born in 1954.
1947: blueprints of mobile communication cells. Shares National Geographic article in 1954 about personal communication device
We used to call places (eg. homes, offices) – now we call people
Mobile broadband user base exceeded landline broadband in 2008
2014 – year of wearable computing: eyeglasses, helmets, wristbands
Embedded and distributed mobile: tracking goods in complex logistical systems
The Internet of Things: better location-based services are coming (eg. safety apps while driving: tracking the ‘blind spot’)
2034 – chips replaced by implants?
Up next: Panel on mobile #design: Janine Warner, Gary Schwartz, with Maya Makanjee, Darius Bagdziunas, James Norwood

3. Janine Warner
@JanineWarner (www.DigitalFamily.com): Mobiles are used to save time, kill time, connect with others – all the time
Never has there been an interface as easy as the touchscreen – even for kids and monkeys!
RT @olgag And for the elderly! RT @MadanRao: Never has there been an interface as easy as the touchscreen – even for kids and monkeys!
Look at the Internet Archive to see how Internet design has evolved over the years
Should Web pages still be designed to fit over ‘the fold’? Where is the fold? New design with smartphones and tablets?
Modular design – put the most important content in the beginning, the rest later
Need to distinguish between ‘accessible’ on mobile v/s ‘usable’ on mobile
Good practice – develop for Mobile Web apps and Native Apps for iOs, Android, etc.
Make your design “fat finger proof!” Big touchable buttons, large fonts. Modular – to handle tablets and big screens
Evolution of mobile design – WML, HTML MP, HTML5/CSS3 (‘superman-like’ logo design)
Modular design helps you design for Google glass, Corning glass (fridge/table surface), giant living room screens, tablets (portrait/landscape), tiny phone screens
Responsive design – query to get the screen size and render content as appropriate
Adaptive design – requires a script on the Web server and a device database. Good for broad audiences
The Boston Globe is one of the first newspapers to use Responsive Design. RESS: Responsive + Serve Side
Content is not king, but prince! Thing not just about design, but how design works with content to deliver value
Designing for mobile first – begin with simplicity first, then layer complexity. But think of responsive also – for all screens

4. Gary Schwartz
Gary Schwartz: Stop thinking of mobile as a standalone screen – think of connected screens
Think of the narrative of screens: time spent on different devices, user behaviours, need for connected content/services
Follow the daily cycle in the lives and journeys of your consumers. That is the central narrative for effective design + CRM
Look not just at the screen, but the time/activity between screens – that is your digital velcro
Microsoft’s names for screens – Sage (desktop, laptop: serious, work), Entertainer, Wizard, Lover (phone)
Successful retail should be fluid, frictionless; consistent experience across screens. 1+1=3
Tablets etc are driving ‘couch commerce.’ There are two kinds of screen – one fisted (multitasking smartphones), two-fisted – tablets
Coming next: flexible screens. Components can also be worn on fingers like rings – no need of ‘phone’ device to take pics!
Focus on cloud continuity for your content and your credentials

5. Panel on Interscreen Design
Focus also on tasks like story telling and digital concierge.
The next revolution – new kinds of creative hacking on mobile devices.
TV entertainment is transforming by adding mobile interactivity during live shows (transmedia).

6. Blackberry
Cartoon: Mom tells the child, “No, you weren’t downloaded, you were born!”
Boris Nemsic: Time required to create 3.5 EB of data: from dawn of civilisation to 2003; 48 hours in 2010; 1 hour in 2020!
Mobile #apps are impacting businesses worth half of the world’s GDP: connectivity, services, transactions
Lewa Abukhait claims that “Blackberry apps make more money than Android or Apple developers”

7. Presentations by winners of m-commerce and m-business
RT OsamaManzar 5 winners: http://bit.ly/VCADVZ
5 winners: Keapo (Paraguay), MobiCash (Bahrain), Hostelworld.com Mobile (Ireland), Streetspotr (Germany), iButterfly (China/HK)
iButterfly: easy to replicate model in other countries, butterfly symbol translates well across cultures (now in 10 Asian countries). Payment – via advertisers. Next steps: commerce (impulse buying), long-tail (hyper-local), gaming
Q&A: What kind of curation is done for user-generated content?

8. Presentations by winners of m-government and participation

RT @OsamaManzar Winners for Mobile Government & Participation: http://bit.ly/Ttjzjd
#mGov winners: iPolice (Nigeria), Roadroid (Sweden), Towngas (China/HK), Connected Generation (Singapore), MyFunCity (Brazil)

9. Panel: Social Business & Mobile Activism
@OsamaManzar: “Voice and m-Content: Literacy and the Diversity of Local Content”
India: 1.2B population, Mobile: >900 M, FB: 65M, Internet: 120M, TV: 180M households
India has 7M teachers, less than 100K ICT labs. Lots of gaps still to bridge, need to look at numbers + percentages to understand India
80% of India’s 3.3 million NGOs are not online yet
eContent and mContent examples from India: EduVarta, mPustak, KisanSanchar, NanoGanesh, Hello Sakhi
Commercial returns and social returns on mobile content/services are equally important
Russell Southwood, Balancing Act Africa: Basic phones are 45-87% of handset market in Africa; 55-60% in 3-5 years time
Basic phones are $20-50 now, will be closer to $15 in 3-5 years
Current Internet ad spend is less than 5% of tracked ad spend in Africa (not including SMS campaigns)
Digital music market in Nigeria: $150M. Artistes get 20% of it
80% of Uganda’s population is working in rural areas. Community Knowledge Workers have smartphones for surveys, etc.
Challenge for content providers – book market is small in Africa, low reading culture. biNu project – using digital model
Emerging opportunities in Africa: mobile newspaper for local news, edutainment
Watch LTE models. Already launched in South Africa, Angola, Namibia, Uganda, Tanzania; soon Nigeria and DRC

10. Workshop: MobileMonday and Innovation Networks for Startups
Jari Tammisto, President, Mobile Monday, Finland (www.MobileMonday.net): “It is a privilege of our generation to be in mobile”
Values of MobileMonday chapters: Fun, volunteerism, orchestrated leadership, hub focus, trusted peer relationships at the local, regional and global level
Participatory branding: each local chapter can tweak the MoMo logo as locally relevant
If your city doesn’t yet have a local MobileMonday chapter, contact us immediately!
Me! (Research Projects Director, MobileMonday): MoMo is a new kind of global innovator community network, focused on startups and developers
See free annual reports on Mobile Africa, Mobile Southeast Asia on MobileMonday web site
Coming soon: my co-edited book, “Global Mobile,” with Peter Bruck: http://books.infotoday.com/books/Global-Mobile.shtml
Nagwa Zahran, Mobile Monday Egypt Chapter Manager: Mobile + social media transformed the Arab Spring, which in turn affected subsequent usage of mobile + social media
Egypt’s Technology Innovation and Entrepreneurship Centre (TIEC http://tiec.gov.eg) organises ideation camps, incubates mobile startups, and hosts awards for excellence
Alper Celen, Founder, Mobile Monday Dubai & Riyadh: Alliances are important for operators to succeed; operators will become more product-focused (good news for startups), local content/apps is key for success
Q&A: In Africa, entrepreneurs go to the US, make money and then come back to launch their own startups
Q&A: Arabic content on the Net/mobile needs a huge boost; Arabic mobile entrepreneurs need capacity building support, mentoring, and investors

11. Mobile Fans
Catherine Warren, President, FanTrust Entertainment Strategies, Canada: “Your Mobile Fans: Best Friends, Taskmasters and Critics”
Kinds of fans: groupie, core, critic, champion, subscriber, contributor, evangelist, viewer, supporter, patron, aficionado, zealot, transformers, creators, superfans
Fans want recognition, or at least some attention
RT @janinewarner Consider what kind of fan you are to better understand your fans. Picture them as people not spreadsheets. @FanTrust #WSAm
Chetan Sharma, President, Chetan Sharma Consulting, UK: “The Mobile Consumer: The Centre of the mobile Universe?”
“The most profound technologies are those that disappear. They weave into the fabric of everyday life until they are indistinguishable from it.” Mark Weiser, Xerox PARC
Bhutan has a national framework for app strategy: agri, #mhealth, financial services, disaster management
Chetan has produced the Bhutan Project Report on Emerging Mobile Apps Opportunity (for ITU); mobile must fit into Happiness Index!
Mobile is the remote control of our lives. Fourth wave opportunities: cloud, mobile analytics.
Context is the most valuable currency in mobile. Mobile will be major driver of advertising.
Every surface will become a computing platform. We will even see ‘epidermal electronics’ – electronic screens/devices etched into your skin!
“Digital tattoo” and epidermal computing are techs to watch
Phil Hendrix, Founder and Director, immr, USA @phil_hendrix: “The Mobile Reformation: Innovation at Mobile Speed”
Symptoms of churn: churn rate, failure rate, indifference, uncertainty
Mobile + the house of loyalty: engagement, advocacy, love, admiration. Brands need to be transparent, fair, considerate, reliable, trustworthy, rewarding
Mobile shopping should minimise friction, enable ‘shoulds’ (eg. ‘good for you’ resolutions – satisfice) – and maximise wants
Mobile adds new kinds of digital channels and digital signals – new kinds of Big Data and analytics
Panel:
Alexander Felsenberg, CEO Felsenberg Consulting, Germany
Milind Pathak, Global Head of New Business of One97 Communications, India:
Maher Al Khan, Assistant Director, Channel Enhancement Services, e-Government Authority, Bahrain
Kamal Hassan, Founder, President and CEO of Innovation 360:
Q&A: Are operator app stores really dead? How can operators innovate on the app front? What are mobile operators doing with consumer data in the retail context?
Q&A: New opportunities are emerging for mobile #startups in loyalty space.

12. Panel: Mobile Education
Badr Ward, CEO, Ertiqa: “Mobile Edutainment: Smart Playgrounds for Preschoolers”
RT @@ayman_alsaffan
The challenge in educational system development is how to make it truly “motivating”!
There is a direct corelation between the reading level of students in grade 3 and their future success
Badr cites data: most of the paid Apple apps in education are for kids; tablet-using kindergarten kids outperform others
Recommendations: We need to created standards for educational products; protect children from digital age commercialism; set a research agenda
Video: Three key skills for digital natives: Reading comprehension, search skills, learning how to believe/trust (armour against doctrine)
Jon Mason, e-Learning Director, Centre for School Leadership & Learning Development, Charles Darwin University, Australia: “Changing Educational Practices: Mobile Makes its Mark”
Digital learning timeline: 1992: hypertext; 1994: Web; 1998: learning technology standards; 2009: cloud
Shifting focus: prescribed content -> inquiry; defined lecture time -> micro-lectures
Korea National Open University: mobile learning services delivered since 2009 (u-KNOU). Matched to learning preferences
Mobile readiness in education: re-thinking engagement and pedagogy. New capabilities possible: instant polling
Next storage frontier: using DNA as information storage molecule!
Panel:
Jak Boumans, Managing Director Electronic Media Reporting, Netherlands
Dorothy Gordon, DG, Kofi Annan Center for Excellence in ICT & Development, Ghana
Madanmohan Rao, Chief Researcher Mobile Monday, India
Mario Franco, President, Foundation for Mobile Communications, Portugal
Q&A: Where are the job opportunities in mobile learning? (i) Textbook publishers working with startups to re-design print textbooks into e/mobile formats; linking them; annotations with teacher input (ii) Enterprise content: content design for byte-sized learning, microlearning, peer-to-peer learning, socialised learning, just-in-time learning. Using SMS for quizzes; certification; language learning (iii) Tools: authoring tools.
Examples: Skill Pill, PebbleTalk, KnowledgePulse

13. SAP
Ahmed Sami, Regional Manager, Enterprise Mobility: 3 Cs of mobile success: create, consume, connect/collaborate
SAP’s Mobile Innovation Centre: 60 developers in Dublin. Use case discovery, prototype innovation, deployment, assessment, final delivery
Case studies: Project Faith: Turkish government; Tommy Hilfiger; CIBC Mobile Banking for iPad, QTel Customer Retention, Mobile Money Transfer.
Levels of maturity: from lightweight apps to heavy process re-design
Emerging solutions: app provisioning and management; data partitioning; integration with app middleware platforms

14. Winners of Mobile Inclusion and Empowerment
5 winners: http://www.wsa-mobile.org/winners/m-inclusion-and-empowerment%20
MagicReader (Japan), AlzNav (Portugal), Blanco & Negro (Ecuador), Hand Talk (Brazil), WheelMap (Germany)
Q&A: How are these apps discovered, what is the user base and growth, what is the feedback on these apps

15. Winners of m-Media & News
5 winners: http://www.wsa-mobile.org/winners/m-media-and-news%20
Scoopshot (Finland), News 360 (US/Russia), TrafficMate (Sri Lanka), Bambuser (Sweden), Maestro Digital Publishing Suite (China)

16. Winners of m-Tourism & Culture
5 winners: map2app, Italy; Tripwolf, Austria; TaxiPal, Estonia; Harpoen, Indonesia;
Dérive App, Uganda

http://www.wsa-mobile.org/winners/m-tourism-and-culture%20

17. Winners of m-Learning & Education
5 winners: Back in Time, Portugal; WildChords, Finland; The Math Mage, Jordan;
KnowledgePulse, Austria; Project Noah, Canada

http://www.wsa-mobile.org/winners/m-learning-and-education%20

RT @janinewarner Project Noah turns your iPhone into a ‘butterfly net” to document wildlife using citizen scientists http://www.projectnoah.org/
Q&A: 85% of music learners quit pre-maturely.

18. Growing up Mobile: Youth Winners of World Summit Awards
Nathan Masyuko, Haki Game, Kenya: mobile games for sensitisation about social issues
Matt Clark, Fair Play Anti-Corruption Youth Voices, Belgium: awareness via music competition
Eba’a El-Tamami, HarassMap, Egypt: End social acceptability of sexual harassment in Egypt. Crowdsourced reports
Mathias Haas, Findia, Austria: media pluralism and social networking
Abbas Adel, MorsiMeter, Egypt: Tracking president’s performance

Thomas Stelzer, Assistant Secretary-General, United Nations, New York @ThomasStelzer
RT @WSAoffice Goal of the UN is to connect and provide information of what each of the MDG initiatives are doing, to get stronger. Empowerment of women entails progress in multiple MDGs.
RT Milind Pathak @patindian Exuberance of youth is always infectious
Q&A: Society needs better mechanisms to engage youth with the mainstream and help others learn from the youth (“reverse mentoring” needed!)

19. Ownership: User generated content, data privacy
Clemens Schwaiger, Arthur D. Little, Austria: European telcos need to differentiate. Many are turning to new markets overseas for expansion, and also offshoring.
#Startups play an important role in bringing innovative thinking to telcos
Sofie Maddens, Senior Director Global Services, Internet Society #ISOC: Is the mobile ecosystem truly open for #startups?
Warning to kids: Whatever you put on Facebook stays there forever, even if you delete it!
George Sharkov, Director of ESI Center Eastern Europe, Bulgaria: Emerging challenges: security of data, stolen devices (cloud is only a partial solution)
Latif Ladid: New generation has a new interpretation of privacy – they don’t seem to care for it!
Janine Warner: Guardian Project for journalists: if you get arrested the panic button deletes all data and sends out an emergency message https://guardianproject.info/
Q&A: Risks of mobile ecosystem: new kinds of gatekeepers, eg OTT players and their #app approval policies

20. Dolby: The Power of Mobile Sound
Tarif Sayed, Regional Director, Middle East & Africa, DOLBY @tarifsayed: Babies start hearing sound when they are 16 weeks old; the first sense that is developed
Sound can be powerful enough to alter your emotions
3 Is of success: Imagine, Innovate, Inspire. Think holistically, Design the future, Wow the consumer
Q&A: Janine Warner cites examples that designs/pictures are appreciated more if the sound is better
Q&A: What is the future of headphone design? Quality v/s health issues.

21. Mobile Entertainment
Ralph Simon, Chairman Emeritus & Founder, Mobile Entertainment Forum-Americas, UK:
“Latest trends in mobile entertainment”
Entertainment hubs: Hollywood, Bollywood, Tollywood, Nollywood, Kollywood (coming soon in Kenya? :- )
We are all becoming screenagers looking at phablets!
Mobile convenience = making things faster, easier, hassle-free
Examples: SingTel store (gamification), Motorola MotoActv (health + music), SoundCloud (sound + 3D printing), O2 (hyperlocal: live music channel on YouTube, with curation), Dallas Mavericks (AR-enhanced tickets), McDonald’s (giant digital billboard game), Android (face recognition in games), Orange and Sony Ericcson (David Guetta promotion),
RT @HarpoenLtd “Burberry & SingTel retail stores are interactive and foot traffic is tracked with analytic sensors.”
Entertainment interface (eg. gamification) will make retail more interesting
Impulse buying can be triggered by entertainment
Companies to watch: Spotify
O2 Music – cool logo, “O” is a speaker cone
In 4 minutes, Glastonbury Music Festival 2011 sold out 175,000 tickets
Priss German supermarket launches free groceries for naked shoppers
Richard Nicholl fashion designer creates cellphone-charging handbag!
Ramine Darabiha, Manager, Lab/R&D, Rovio: “The Story of Birds. From an angry idea to global intercultural pleasure”
RT @WSAoffice Everyone in the room has played #AngryBirds ! But no one has played Mole War – the first game of #Rovio Mobile
Lessons for developers: quality, attention to detail, build characters that are easy to remember and recognise (even for babies!), follow extensions (eg. merchandise)
Up next in 2016: John Collin will produce a full-length #AngryBirds movie
There are now 15,000 products with #AngryBirds branding – toys, flipflops, soda. !
“Think crazy, push further!” “Who dares, wins!”
We want to be the brand for fun and entertainment for everyone
Launch with NASA – Angry Birds Space! First piece of software launched from space!
This year – interactive toys (plastic, to play on iPad screens – birds turn into pigs!)
Last year – we started a crowd game – yell at the bird during Singapore F1!
Niall Austin, CEO OmniMotion, Ireland: #Interface evolution: Type -> Click -> Touch -> Motion
Our proprietary technology – any device, any content (unlike Microsoft Kinect). Demo: Bird Up, swimming game
Active motion releases a feel-good hormone, makes such gaming a pleasant experience
One of our games is being used for stroke rehabilitation in hospitals
Panel discussion: joined by Yiannis Doxaras, CEO, Warp.ly
Q&A: Growth of edutainment; brutal competition for emerging startups (‘cottage industry’)
Thanks! @janinewarner Edutainment transforming learning, the unanimous opinion of the entertainment panel, excellently moderated by @MadanRao

22. Mobile Government
Paul Kukubo, CEO, Kenya ICT Board, Kenya: “Between Safaricom and Silicon Savannah: The role of government in creating a viable ecosystem for local content”
Kenya has 85% literacy, 80% mobile penetration (mostly pre-paid)
mPesa being used by farmers to buy pumps; mothers to save for maternity healthcare, microfinance loan repayment, SME payments
Tandaa initiative – promotes local content and ICT entrepreneurship
Haki game: mobile game to raise awareness peace and voting wisely during elections
Jamobi: mobile app to help SMEs with book-keeping. Another Tandaa grantee – vehicle license database for traffic police
Fomobi: logistics mobile app for asset tracking. OnSpot stories: mobile info for tourists. Swarm: Online platform for bee-keepers.
iHub: startup accelerator. NaiLab: Locally grown incubator (picks up from iHub)
Future: #Konza Technology City. 60 km from Nairobi. 200 acres in 5 years
Marta Tomovska, Deputy Minister, Ministry of Information Society and Administration, Macedonia: Mobile + Macedonia = mAcedonia!
Macedonia has free PC vouchers for students, free ICT training for unemployed youth, free WiFi zones in rural areas, ICT courses compulsory in primary schools
Capacity building: micro-learning to drive high-quality service delivery (KnowledgePulse)
Government Websites are being optimised for mobile phone users
Mobile AppCamp – biggest developer camp in the Balkans. Also supporting #MobileMonday chapter
Up next: Open Government, inter-operable services. Open data is the new oil of the digital era.
Panel:
Rodrigo Assumpcao, President, Social Security Data Processing Company (Dataprev), Brasil:
Geo-information needs to be better structured for public use. Need to secure personal data, labour data, etc.
Katri Ristal, Demo Estonia: We have gone beyond just tech penetration to introduce legislation which mandates government agencies to go online and share data
RT @WSAoffice #KatriRistal Estonia:When a child is born, it gets a personal identification code, which is used as secure ID to access online service #WSAm
Latif Ladid, President, IPv6 Forum, Luxembourg: Content providers will drive IPv6 uptake
Elizabeth Quat, Legislative Council Member, Hong Kong: HK has 200% mobile penetration; government needs to meet people’s expectations + impatience!
Kukubo: It’s not enough to give citizens passports within two days of application, they now want it on a walk-in basis!
Rainer Babiel, CEO Babiel, Germany: Germany has an open data catalogue. Need standards as in Schema.org ontology for e-commerce
RT Milind Pathak @patindian Governments need to have CRM – Citizen Relationship Management

23. Angry Birds Workshop
Smart Scripting, Hidden Storylines: Angry Birds Workshop!
“Becoming World Class in Fun and Games: Heroes, Adventures, Skills, and Infinity”
Workshop Leader: Harri Koponen, COO Rovio, and Ramine Darabiha, Manager, R&D
Angry Birds workshop at WSA Mobile #WSAm pic.twitter.com/W9QVWnlJ
Harri: Develop and focus on your core values, eg. AngryBirds is family-friendly, our merchandised products also have to fit in with these values
Workshop: What would Angry Birds Abu Dhabi edition look like? Suggestions: pearl diving, flying carpets, towers, glass, oil, sand, sandstorm, camels, falcons.
Think of associated names, colours, adjectives, then weave an idea around it, and then a business model
Fail fast, fail early: weed out bad ideas/storyboards and eliminate them. Or, try to convert worst possible ideas into workable ones! eg. “Drunken birds fighting in an oil field” “Selling sand to Alaska” “Kiteboarding in the sand”

24. Mobiles for Change
Katrin Verclas @Katrinskaya: “Tech4Dem – Technology for Democracy” – #SMS has been used for poll monitoring in elections
www.ipaidabribe.com – uncover the market price of corruption in India.
#SMS is still the killer app in much of the world
InformaCam: mobile app to address issues of authentication for digital media, eg. citizen-shot media sent to newsrooms
Challenges in the world of mobile for activists: mobile content censorship, account invasion, network outages, suppression of news through noise, hate speech
Also see Umati Uchaguzi Ushahidi
Panel:
Milind Pathak, One97: Challenge is to make mobile inclusion sustainable. Examples: mobiles for goatherds, medical reminders (diabetics)
Maya Makanjee, Vodacom, South Africa: We partner with others for stock management solutions (pharma); m-education (ministry identifies gaps, eg. training teachers to use computers, mobiles in education – via ICT centres)
Emerging economies have a great chance to leapfrog into new mobile services
Paul Kikubo, Kenya: mPesa technology is simple actually. What’s important is distribution, trust
Some mPesa users in Kenya keep the SIMcard separate and plug it into shared handsets
Thomas Stelzer, Assistant Secretary-General, United Nations: In 2015, 185 billion apps will be downloaded.
There is an enormous acceleration of information generation/access via ICTs. Need to make this benefit everyone, bridge gaps
RT Milind Pathak @patindian 5 bn people do not have social security in the world. Stelzer
Franz Josef Allmayer, People’s Vision, Austria: Even if existing solutions provide services like m-payment, need to find new ways to extend them
#mHealth – mobiles play an important role in extending health services; need to go beyond pilot projects and understand sustainability/scale
Osama Manzar: There is a whole economy and service ecosystem opening up around missed calls! Having a device + network is key
The increasing diffusion of ICTs such as mobiles will increase citizen empowerment and reduce power/relevance of government
Q&A: Dorothy Gordon: In post-MDG world, the goals need to be more specific

FYI: Tweetreach reports that #WSAm has reached 26,756 accounts! http://tweetreach.com/reach?q=%23WSAm
Read the forthcoming book “Global #Mobile” for chapters by many of the speakers at #WSAm! http://books.infotoday.com/books/Global-Mobile.shtml
RT @WSAoffice Event pictures of conference Day 1: http://bit.ly/YweIg6
RT Elie-G Khoury @EGKhoury WSA-mobile winners group photo @WSAoffice #WSAm http://pnr.ma/aeikWK
World Summit Award @WSAoffice @MadanRao you are a crazy tweeting machine, you know that?
Janine Warner @janinewarner @WSAoffice I second that – @MadanRao is a Tweeting Machine! If we could find a way to replicate and automate him, that would be awesome

Mobile India 2013

Madanmohan Rao
Research Director, YourStory.in http://yourstory.in/author/madanmohan/
Tweets: http://twitter.com/MadanRao Books: http://bit.ly/TU12l

Logging in now from the Mobile India 2013 conference, Bangalore:
http://comsnets.org/mobile_india.html
Check out YourStory.in’s MobiSparks 2012 report on mobile innovation at the booth! (also online: http://yourstory.in/2012/11/mobisparks-2012-full-report)

Keynote 1: Mobile Communications and Sustainability
Prof. Bhaskar Ramamurthi, Director, IIT Madras

Urban population: 30% of India. 35% of India’s 140 million vehicles are in 50 metros (more than 1 million population).
No Indian city has piped water 24X7.
India’s energy consumption: industry (40%), agri (20%), residential (25%)
Minimal wireline infrastructure; 90% of telecom users are on mobile, many do not know how to use landline phones!
Current mobile infrastructure will not work for mobile broadband: low data rates indoors, not enough spectrum, concerns over emission levels (in 200 Mhz or more)
Communications can be used for sustainability management of energy, traffic, water. Sensors to track vehicles/traffic, water flow, electricity grids
But wireless connectivity itself needs to be sustainable; lots of wave energy gets absorbed by walls (no other example of such profligate use/misuse of energy). Emerging solutions: better in-building solutions only for active users (emit only when and where needed)
Wireless M2M solutions for sustainability are even more important for India than mature economies
India is slow to learn/apply lessons about ‘whitespace’ spectrum
Humans tend to use up all available resources, need a mindset change!
Sign of our times – search for simplicity in a world of increasing complexity and inelegance

Keynote 2: Enabling Broadband Revolution in India
Sanjay Nayak, CEO, Tejas Networks

Global mobile trends: growth of subscribers is tapering off in many markets, ARPUs dropping but data consumption increasing
In 2016, it will take 6 million years to watch monthly videos on IP networks
Traffic from wireless devices will exceed wired by 2014
India: remaining mobile subscriber growth will be rural areas
Voice ARPUs lowest in India
India’s policy targets: 175 million broadband users by 2017 and 600 million by 2020
Key to broadband growth in India: mobile broadband networks, pricing model, devices, apps
Drivers: local language video content (India has 10% English literacy while 80% of Internet content is English), education
Broadband operator challenges: spectrum, revenue, tech, backhaul, minimise OpEx
India will be one of the first countries in the world to deploy TD-LTE in 2.3 GHz in a large scale.
Lots of opportunities for innovation! Use cases for mobile broadband in India may be different as compared to mature economies, but similar to other large emerging economies
Mesh networks standards are evolving, will stabilise and be deployed in India in 3+ years
Mobile operators are realising the need to do R&D of their own

Session 1: Enterprises on the move

Panelists:
Ashvin Vellody, Director – Management Consulting, KPMG India
Dr. K.K. Ramakrishnan, Distinguished Member of Technical Staff, AT&T Labs Research, USA
Puneet Gupta, AVP and Head of Mobility Research, Infosys SET Labs
E. Manikandan, Head-Channels and Alliances, Ramco Systems
Umesh Sachdev, Co-founder and CEO, Uniphore
Yathish, L, N., CTO, Huawei Technologies

Moderator: Swami Krishnan, VP and Head-Marketing, Sasken Communication Technologies

Puneet Gupta, AVP and Head of Mobility Research, Infosys SET Labs
Total reversal: new tools/devices are better in consumer space than enterprise space! Office environment seems more constraining.
Smartphone apps for CRM can do what enterprise packages worth millions of dollars can do
Enterprise tools are mostly on PCs which are accessible only 30% of the time
Mobile platforms are evolving very fast; experience is the key for success in the enterprise. Expect 10X growth in apps space
Mobile is a proxy for next-gen digital experience (eg. immersive TV)
Recommendations: build robust multi-channel middleware, focus on transactions,

Yathish, L, N., CTO, Huawei Technologies
Market forces driving enterprise change: mobile, social, cloud, interactivity
Key innovation hubs: US, India, China
Social collaboration is becoming central to enterprise strategy
We are moving from device and app era to service and social era
Expectations: touch first, simple connected apps, search+voice interfaces, cloud portability
New skills needed: UI design, multiplatform
Huawei invests $4 billion per year in R&D; Bangalore is a big centre for mobility research

Dr. K.K. Ramakrishnan, Distinguished Member of Technical Staff, AT&T Labs Research, USA
Enterprise mobility challenge: seamless handoff between cellular network and WiFi. Solutions: HotSpot 2.0, ANDSF
WiFi networks are not as seamless to work with (multiple logins, dropped signals)

Umesh Sachdev, Co-founder and CEO, Uniphore
Enterprise mobility challenges: security, usability, compatibility, integration
Local language apps will be important for mobile takeoff in India
Workflow engines will need to be mobile-enabled

Ashvin Vellody, Director – Management Consulting, KPMG India
Mark Weiser first coined the phrase “ubiquitous computing” around 1988 (CTO, Xerox PARC).
Mobile drivers: new ecosystems (eg. Aadhaar), new devices (eg. tablets), new consumers (eg. rural India)
Tipping points: people using more than one device
Enterprise mobility: organisational pull – more growth, higher efficiency

E. Manikandan, Head-Channels and Alliances, Ramco Systems
Key user challenges for enterprises: maze of menus, lack of bird’s eye view of solution, mobile proliferation
Priority for CIOs: mobile-first strategy – context sensitivity, personalisation
Airtel sells our cloud solution on their platform (expense management, etc)

Q&A:
1. CIO challenge is not just BYOD but BYOA – bring your own app!
2. Most e-commerce payment in India is via cash-on-delivery – how to move this to mobile payments?

Session 2: Massively Open Online Education

Panelists:
Dr. Gautam Shroff, VP and Chief Scientist, TCS
Srikanth B. Iyer, COO, Pearson Education Services
Rohit Kumar, MD, Elsevier India
Sunil Abraham, Executive Director, Centre for Internet and Civil Society
Arun Prabhudesai, CTO, myopencourses.com

Moderator: Prof. D. Manjunath, Professor, IIT Bombay
MOOC challenges: will all courses begin to look alike? Will it degenerate to rote learning?

Dr. Gautam Shroff, VP and Chief Scientist, TCS (joining online)
MOOC adds assessment, community, time-frame as compared to open courses
Key success factor will be brand (content + peer group)

Srikanth B. Iyer, COO, Pearson Education Services
MOOC impacts: services-based model for publishers (content is to be free); universities: increased motivational levels
Certification will be a big issue
Don’t forget: college is not only about formal learning!

Arun Prabhudesai, CTO, myopencourses.com
Increase in last-mile Internet connectivity through TV, mobiles, etc have increased the reach of learning and driven MOOC
(But massiness should not be confused with messiness!)
There will be more social and collaborative learning; professors

Rohit Kumar, MD, Elsevier India
How publishers view open education: What are the impacts/perception of not having certification? Is it a complement to what is being formally taught? Where is the money?
Opportunities: mobile device management, BYOD for students. Tablets have eased the pressure of designing rich educational content for small portable screens. Mobile is a harder and more nascent environment for sticky content. Rich media is more engaging. Revenues: in-app advertising?

Sunil Abraham, Executive Director, Centre for Internet and Civil Society
CIS doesn’t own or produce content, we represent consumers/citizens.
I am an IPR reformer
We are not sure how flexible Indian copyright law is (eg. photocopying entire chapters/books in the case of expensive publications)
Rights holders and publishers are losing support from consumers and even some authors (in Delhi University case, authors went to sign copies of photocopied books, in support of consumers as against their own publishers!)
India doesn’t have local content policy but subscriber targets
US has open access mandate for publicly-funded research (eg. NIH)
Strangely, innovation around open content is happening more in mature economies than emerging economies, though the latter have less money to pay for content!
Indian government should adopt international standards such as Creative Commons license; promote more open source/content

Q&A:
- NIIT: class attendance has dropped drastically in MOOC. Shifts in interaction style are needed.
- Many employers in India do not hire employees if they have degrees from online-only programmes. Perception: many students have cheated online; need fool-proof exam methods.
- Interestingly, many people still prefer MS Office to Open Office though the latter is free!
- We are in the most exciting time in the field of education, let us make the most of it using new technologies!

Session 3: Innovation Workshop

Panelists:
MintM (Sachin Garg, Founder)
Robots Alive (Abheek Bose, Founder)
Twaang (Vishnu Raned, Founder)
JanaCare (Sidhant Jena, Co-founder)
Stringo (Ajit Rao, CTO)

Moderator: Madanmohan Rao, Director-Research, Yourstory.in
Questions I asked my panellists: Describe Day Zero, Day Today, Day Future; key challenges faced; growth metrics; experience with fundraising; advice for recommendations for aspiring startups in the audience. Read all about it in full articles on YourStory.in!

Thanks to the organisers (especially the Sasken team!) for this terrific curtain-raiser annual event – looking forward to Mobile India 2014 already!

How can tech improve women’s safety?

by Madanmohan Rao (http://twitter.com/MadanRao)

Email: m a d a n @ t e c h s p a r k s . c o m

 

This blogpost outlines an approach to map out how ICTs (information and communications technology) can improve safety especially for women and children, and steps to develop such solutions, services and content.

1. Literature review

What has been written about this topic already, what solutions exist in the market, who are the agencies active in this domain, what are the expected impacts/outcomes/risks, how much of this literature review is accessible online? See sample URLs below.

2. Categories of tech contributions

i. Solutions (eg. software + ICT products), services (free/fee solutions offered to the public), apps (eg. safety apps), content (Internet/mobile/social media: news, information, directories, alerts), citizen activism (eg. smart swarms).

ii. Infrastructure, P2P content/messaging, M2M (eg. CCTVs, emergency alarms in buses)

3. Parties involved

Government, police, transportation companies, mobile operators, handset vendors, IT companies, NGOs, educational institutes, research groups, media, industry organisations, legal firms, tech developers, independent consultants

4. Contributions/roles of agencies

Government: policy, laws, mandated services (eg. E-911), database of offenders; mobile operators: helplines, VAS, learnings from other markets; fleet managers: monitoring movement of vehicles, vehicle surveillance cameras; NGOs: capacity building, advocacy, risk assessment; educational institutes: courses, campaigns, realtime fleet monitoring services, campus-wide sensor networks; concerned citizens: social/mobile media expression and campaigns.

5. Sustaining the momentum

i. Create a broad wiki-based forum to build up on the issues in this blogpost and connect to existing resources. Use wiki to coordinate information on significant incidents in this domain (eg. http://en.wikipedia.org/wiki/2012_Delhi_gang_rape_case). Leverage social media for sharing of content, discussion and activity alerts (eg. Twitter: hashtags; Facebook: https://www.facebook.com/pages/Nirbhaya/402434816510323?sk=timeline).

ii. Host regular meetups in each city, eg. “Safety Saturdays” – concerned groups and citizens meet up on the fourth Saturday of every month to take stock of the situation and work on recommendations/solutions (eg. see MobileMonday and Startup Weekends for event formats). Share the results of each meetup through the Internet to a wider audience.

iii. Organise ‘hackathons’ on periodic days/weekends, starting off with briefings on safety/tech, followed by brainstorming and developing of actual IT solutions. Share the solutions with the broader safety community. eg. http://www.dqindia.com/dataquest/news/122961/hackathon-women, http://mobileappsocialgoodpa.eventbrite.com

iv. Publish periodic online scorecards/dashboards on statistics of safety violations, progress made in different cities/states/countries, tasks yet to be done. Blend in crowdsourced reportage; conduct regular polls. eg www.HarassMap.org, www.SafeCity.in  (also http://blogs.wsj.com/indiarealtime/2013/01/03/a-rape-map-of-india).

v. Conduct competitions and awards for most effective/accessible ICT solutions for safety of women, children.

6. References/Resources

http://lindaraftree.com/2012/01/23/can-mobile-phone-apps-prevent-violence-against-women/
http://womensissues.about.com/od/violenceagainstwomen/tp/Best-Apps-For-Women-Concerned-With-Safety-And-Security.htm
http://www.huffingtonpost.com/janell-burley-hofmann/iphone-contract-from-your-mom_b_2372493.html?ncid=edlinkusaolp00000003

 MobiSparks 2012: Mobile Conference and Startup Showcase

Madanmohan Rao, Research Project Director, YourStory.in http://yourstory.in/author/madanmohan/

Tweets: http://twitter.com/MadanRao  Books: http://bit.ly/TU12l

MobiSparks 2012 kicks off! Thanks in advance to sponsors Vodafone India, Sequoia Capital India, One97 Mobility Fund, UKTI

Four unique features of MobiSparks 2012: Showcase of top mobile startups and apps; Conference; Networking; Research Report on Mobile #Startups

@nabomita_smiles Renowned author MadanMohan introducing what will spark at #msparks

@SaneRider Here’s  stage and Mr. @MadanRao http://pic.twitter.com/cGpPBcI5

@YourStorydotin

Coming from the house of YS Research, The @MobiSparks Report is now available online http://imojo.in/R7kR2Z http://yourstory.in/2012/11/mobisparks-2012-full-report/   See bios of all speakers at http://mobisparks.yourstory.in/speakers/

I. Mohit Bhatnagar, MD, Sequoia Capital India

iPods changed media industry, iPhones ramped even faster, iPad growth leaves ‘siblings’ in the dust. Android phone adoption has ramped even faster (4 X iPhone). Android has made its mark in the world

In the next 12-18 months we will see major global mobile startups emerging from India; not yet happened. India: 150M smartphones in 3 years. Android first. Second fastest growing Internet economy in G-20

What Sequoia looks for in mobile startups: category leaders, network effects, solution to big problems, usability, path to monetisation, entry barriers, grit

Category leaders – seeing it before others, not worried about 800-pound gorillas, adapting existing ideas; fail+iterate quickly

AdMob got into the mobile advertising space before other Internet players got in; bought by Google later

Square: additional device on smartphone to make it a payment device. Now $600B in mobile money spends

@varsha181

When you are early, you get to define rules of the space – Mohit

airBnB – homestays and bed&breakfasts around the world. Network effects. Quick scale

Kayak – search engine on search engines, for travel flights (real time). Defensible space.

Solving a big problem: is the startup’s offerings a feature? product? company? Metrics: DAU/MAU

Even the smartest minds may not get it, eg. Steve Jobs thought DropBox was only a feature

Our WhatsApp is a valuable company now, just a valuable service or feature

You will hear lots about cohorts from your investors. How do your new users compare to the previous users? Engagement, revenues, etc.

How many of you have more than 50 apps on your smartphones? 100? 500 (whackos)?

Usability: InstaGram – build purely for mobile. Maniacal focus on minimal features, easy interface, customer voting

Ringback tones showed success of viral+usable model in India’s mobile market

90% of consumer apps are free-do-download. Ads are relevant revenue stream, but collecting payments is still tricky

Top 5 revenue models for apps: Subscriptions, in-app purchase, pay per download, freemium, advertising

JustDial built up early brick by brick. Create entry barriers to protect margins (processes, info). Offline+online combination

“Entrepreneurship is not like a regular job. It’s a calling. Do something disruptive.” VSS Mani, JustDial

Problems waiting for innovative mobile solutions: Discovery, healthcare, education, payments, enterprise mobility

Q: What about solo founding teams? A: It’s lonely at the top, team work is a better approach

Q: When do VCs get excited about startups? A: Validation, teamwork, traction

We invested in Prism Payments because the team had showed domain knowledge and execution from previous jobs also

Q: Smartphone penetration in enterprise segment in India A: We invest in 75 companies in India. This year, sales force productivity is a focus. BYOD policy is leading to need for productivity services/apps on smartphones in India

Q: Scope of mobile payments in India A: Hard to get scale on small payments; regulator will hopefully move in the right direction. Mobile remittances are big in India.

Mobile healthcare: at ‘interesting stage’ now, lots of opportunity in India, as compared to West (insurance paid).

Mobile healthcare in India: accessories to capture and stream patient data to doctors.

I am on the board of MicroMax; lots of opportunities in India and overseas markets

MuSigma is a services company we have invested in.

Negative surprises: market – offering something which some new player offers for free; execution – unable to hire good talent; customers – not as excited about your product as you think; fatigue from too many similar offerings

II. Panel on mobile innovation trends in India

Moderator: Sanjay Anandram: investor, mentor, author

Only through such events like MobiSparks does momentum get built, for areas like mobile innovation. Sanjay: In 2001, we made our first investment in a mobile company. The story and hype was the same then as now! Third screen as become first screen now. Sanjay: In 1999, Goldman Sachs said there will be 100 million Internet users in India by 2005. We have reached that only now. Sanjay: India is now a supplier as well as a market, that’s wonderful. Access prices are falling for mobile.

 

Panelists: Jonathan Bill, Vodafone; Sandeep Amar, One97; Ramesh Krishnan, mPhasis; Sailesh Lakhani, Sequoia Capital; Ashwin Venkatraman, InMobi; Anil Mathews, Founder & CEO, AdNear

 

Q: Why have Indian mobile startups not scaled globally yet?

Shailesh Lakhani, Sequoia Capital: InMobi has become global. Capillary also has good potential

Sandeep Amar, One97: US is still No.1 country for innovation. In India startups are getting distracted by how to get investments

Jonathan Bill, Vodafone India: I don’t see a huge number of innovative ideas; there’s a lot of cut-paste stuff happening in India. India is a unique market, there’s a lot of stuff that can be opened up for the mass market in India via mobiles

Ramesh Krishnan, Mphasis: We are close to problems in India, need to innovate here, so many of our solutions apply only here

Ashwin Venkatraman, InMobi: MicroMax and InMobi are good examples of companies from India who have done big in mobile. Ashwin: In India everything is the next big thing: e-commerce, etc. But our apps need improvement in design, beyond functionality

 

Q: Monetisation of apps in India

Shailesh Lakhani, Sequoia Capital: Even in the US the market is in investment mode, app monetisation is yet to take off

Jonathan Bill, Vodafone India: “Build it and monetisation will come” is the wrong view. Only aggregators are making money

Jonathan Bill, Vodafone India: Think of your offering as a business, and app is only the front-end

 

Q: Restrictive hold of operator?

Jonathan Bill, Vodafone India: We offer more revenue share to developers than other operators. 1990s mindset still prevails in India, of operator as controller

 

Q: When should companies have global focus?

Ashwin Venkatraman, InMobi: Think global from Day One! Why restrict ourselves? See Angry Birds. Mobile app diffusion rates are faster than any other medium

Anil Mathews, Founder & CEO, AdNear: It makes sense to start from India, learn here, then go to other countries like China

Good debate on global languages/design and local design! Payments, games are the same across the board

Ashwin Venkatraman, InMobi: In addition to ads, we launched a mobile payment business two years ago. But it’s bloody hard! With apps you can go global on Day One, no need for partnerships with operators (eg. for payment services)

 

Q: What about mobile beyond apps?

Ramesh Krishnan, Mphasis: CIOs/CTOs are struggling with BYOD, fragmentation, they need proof-of-concept of enterprise mobility

Jonathan Bill, Vodafone: Enterprise mobility, especially for SMEs, is a bigger opportunity in India than any other country

Ashwin Venkatraman, InMobi: Challenge with building enterprise apps: CIO/CTO is not the end user; therefore many startups prefer consumer app

Audience member: Coke is using an Android app for optimisation of sales. Another company uses FourSquare to check on sales teams

 

Q: Form factor, distance of screen, engaging design has changed HCI/UX perceptions. Thoughts?

Ashwin Venkatraman, InMobi: 1. We need to get out of ‘dominant Microsoft’ mindset. 2. Design has to be woven into functionality

 

Q: What about apps for illiterate and less-savvy users in India? eg. local language, voice-based

Jonathan Bill, Vodafone: There are two segments in India – globally plugged in. Rest: 85% are using USSD. We have successful services on our USSD store offering proximity solutions

RT @YourStorydotin

In Bangalore, people are mainly talking about iOS, Android, etc. #Bangalore is still primarily an outsourcing hub. – @jonsonbill

 

Audience Q: Should you design for yourselves first or for masses/others?

Interesting perspectives on second-hand/used phone market in India; Android phones dominate in India

Audience Q: What trends will we see in Android phone usage in India, beyond entertainment?

Jonathan Bill, Vodafone: Big advertisers are reaching out now to rural India, can’t reach them effectively with any media other than mobile. But rural is not considered sexy by urban developers

 

Audience Q: What will you bet on in the next 3 years or so?

Panel: Home automation (mPhasis), personalised infotainment (InMobi), commerce (Vodafone), local deal apps (One97), healthcare (Sequoia)

 

Audience Q: How does operator revenue share compare in India and overseas?

Jonathan Bill: Our revenue share is 70% with content providers and developers; it’s now the global standard (iOS, Google also), but not other Indian operators

 

@YourStorydotin

Q to Vodafone: “Most of my call rates have moved to data. Whats app for messaging, Skype/Viber for calls, will rates go down?”

Jonathan Bill: India has lowest voice and data tariffs in the world, but most expensive to operate

 

Q: What is the future of LTE for India? Jonathan Bill: Video will be the primary use case

Ashwin Venkatraman, InMobi: Video calling will take off once 4G tariffs come down in India

 

III. “Brainstorming the Next Big Mobile App Idea” with Ravi Gururaj, Citrix Systems

 

The very first spark has to be there to get you on your startup journey. Brainstorming is key, even if the idea doesn’t work! Success = 90% execution, 10% ideation

Five ideation vectors: systematic approach to build on a core app idea. Flip, Tangent, Enhance, Disrupt, Fuse

@sharmashradha Five Ideation Vectors to get your Big App Idea at  http://pic.twitter.com/IMkbTFdh

Ravi shows these ideation vectors in action through case study of DropBox

Fuse vector applied: YouSendIt + DropBox + email.

Flip vector (swap norm with exception), rethink the constraints

Flip applied to DropBox: change role/status of firewall? Store only meta data in the cloud; synch only recently used files

Tangent: find other problems/markets to which this solution can be applied

Tangent applied to DropBox: Strip email attachments into DropBox, embed only URLs and track analytics

Enhance vector: prefix a superlative, better, faster, cheaper, bigger, smaller etc.

Enhance vector: Allow any folder/file to be synched, and not just the DropBox folder

Disrupt vector: extend to next or some unexpected dimension. Disrupt the existing market equilibrium

Disrupt applied to DropBox: unlimited free storage; global de-duplication (eco-friendly, crowdsource, incentives)

 

Great session by @RaviGururaj ! Lunch next, and #startup showcase

Great lunchtime chats: What is the future of #SMS, what is the future of Indian text Internet v/s video content #msparks

IV. Startup Showcase

1. Remo Software www.remosoftware.com Software system utilities to Recover (R), Erase (E), Manage (M) and Optimize (O) data on mobiles #msparks

Jury questions to @RemoSoftware: Describe your products, what is the size of the team, who is your competitor #msparks

 

2. IQLECT www.iqlect.com Elastic Data Platform for Cloud; BigData buffer as solution for real time analysis of data #msparks

Mobile apps, M2M, social media are leading to explosion in realtime analytics #msparks

@aravindbk

IQLECT solutions in data database, distributed computing,analytics domains 3V’s namely Velocity, Variety, Volume #msparks

Interesting 2D graph of time factor v/s scale of data archiving #msparks

Jury questions: at what point would customers use this solution,

#msparks

 

3. Grene Robotics www.grenerobotics.com Remote monitoring and management solutions. #msparks

Demo now of BlueFlock mobile interface for resource/process management #msparks

Jury questions: how profitable are you now, how do you target customers #msparks

 

4. Visarity Technology http://flikz.me Mobile AR experience platform in the entertainment & media vertical #msparks

Demo of ‘digital scratch card’ revealing coupon for refreshments during movie #msparks

Jury questions: Are these individually created, how are you scaling your data collection/licenses, how many users #msparks

 

5. MobileCozy www.mobilecozy.com Enables anyone to accept credit/debit cards anywhere without need of regular POS #msparks

Demo of mobile payment solutions. Plugin for mobile phone. #msparks

Jury Questions: Regulatory challenges in India, what is your business model, how long did it take to build the solution #msparks

 

6. AppSurfer www.RainingClouds.com www.appsurfer.com Helps app developers generate more visibility – social app recommendation platform #msparks

@shrinathv

AppSurfer has a neat idea. Embeddable android web simulator widgets. Helps make apps viral #msparks

Jury Questions: Should this be on cloud instead, how can you reduce the cost of compute, how many donwloads #msparks

 

7. Jana Care www.janacare.com Reversing “Diabesity” – the twin epidemic of diabetes and obesity, by embedding mobile technology with diagnostics #msparks

Use mobiles + sensor platform to track intake of foods, sugar levels. Clinical validation under way; launch in March #msparks

You can take a pic of what you have had for lunch, you calculate sugar levels, coach will recommend what to eat for dinner! #msparks

 

8. SectorQube Technolabs www.sectorqube.com “Divorce your wife, live with your MAID – Microwave Android Integrated Device!” #msparks

Android powered electronic solutions: microwave synchronised with Android – recipes, duration of cooking #msparks

Applications of MAID – home electronics, home entertainment, security. Devices communicate with each other and you #msparks

 

9. Uniphore www.uniphore.com Speech-based enterprise-class mobility provider #msparks

90% of India is not English-literate. Uniphore has speech recognition for 11 languages, 100 dialects of India #msparks

Uniphore incubated at IIT Madras. Founders Umesh Sachdev & Ravi Saraogi. Kaitlyn joined as marketing head 2 years ago. #msparks

 

10. AstralPad www.astralpad.com Simplifying office productivity and collaboration on the iPad and other mobile devices #msparks

AstralPad: we bring the best of Office, Skype, WebEx under one app, relevant for today’s mobile users. Replace laptops with tablets #msparks

Our competitors: CloudOn, OnLive (now bankrupt). Potential competitors: Google, Microsoft Office #msparks

 

And now pitches from mobile #apps in India #msparks

 

1. PhonOn (from Demach) is an Asynchronous Voice Messaging application that works across iOS, Android and the web. It is like Whatsapp for voice #msparks

 

2. Twaang www.twaang.com On-demand Android mobile music library for Indian music lovers around the world. Legal, high quality music #msparks

@anishken

Twaang- legally accessed music! Went live a week back! 450 users already! #msparks

 

3. Hubbl www.hubblapp.com Word-of-mouth platform for Apps that is powered by opinions expressed via collaborative tagging #msparks

 

Details on these startups and apps, along with the comprehensive MobiSparks report on India’s mobile market, are available via the event Web site: http://mobisparks.yourstory.in

@jonsonbill

Pitch training urgently required for startups #msparks

 

And now – MobiSparks LaunchPad: 4 new companies launching now! #msparks

1. InTouchId: a contact management solution for smartphones (www.InTouchApp.com) – DropBox for contacts; allows all event attendees to share contact info in one shot. @Jaydeep_W: IntouchApp now has business card scanner @intouchid

2. DeckApp: helps users make presentations from their mobile devices. Sumanth/DeckApp regales the audience with hilarious examples of awful slides! #msparks

3. Native5: cloud platform that allows development and management of apps

4. Robotics-Live www.AndyRobo.com robots controllable by smartphones. Demo: smartphones in small moving carts! @AndyRobotics Good tool for students to learn about robotics; secret agent; entertainment buddy!

V. Rohit Singal, Founder & CEO, Sourcebits @rohitsingal

Workshop – “How to Successfully Build & Monetize Your App”

 

App development is the most direct, short-term thing ever happened to product innovation. people are building to make a difference.

Idea differentiation: Are you solving a new problem? How large is your potential user base? Which geographies does it apply to? Which platform do you want to develop for?

Execution = team + user experience +focus

User experience: Fun factor (without being gimmicky), natural interactions, responsive. Providing too many settings for a mobile app frustrates user experience.

App usage should be so natural that your spinal cord makes the decision, the brain doesn’t even come to know!

In mobile, the OS is changing every 6 months, so your development cycle should also not take more than 6 months!

The first week is so critical that you can’t get a second chance always, as in the movie business (you can’t change the ending later!)

To ensure virality, include Facebook/Twitter integration, ask user to rate app, cultivate an email list. But don’t spam!

Marketing is the most important of the three phases (ideation, execution).

@sharmashradha Essential marketing checklist http://pic.twitter.com/cwHpiJnm

Video is a powerful medium, so get a professional to make a video about your app

Applause for Rohit as he shows one of his promoted games being invited to showcase on AppStore

Spread the word and the goodies, build your fan base, fans will bat for you and knock down critics!

@nabomita_smiles Spending on the app in the first two days of launch , reaps greater benefit in the long run

Ad types – click-based, install-based, impression-based. Incentive ad networks: Tapjoy, Flurry. Non-incentive ad networks: AdMob, InMobi, Facebook

Also try to get mentioned in the popular blogs, eg TechCrunch.

@sharmashradha Launch week plan for your app http://pic.twitter.com/NRePtFoC

Accept failure fast and be prepared to pivot – new devices and OS change is coming often.

We launched 50-50 SourceBits Startup Partnership Program for startups who have got a round of funding

Rohit jokes that good packaging helps startups sell their pitch to VCs!

Rohit reflects on why he left medicine – seeing the games Diablo, Age of Empires was a transformative experience

I didn’t go to Sequoia, they came to me!

My coder was also a medical student, he dropped out of medical school. Advice: look for passion, people who believe in you and will work and learn for you

I have used Microsoft products, but they don’t put good polish into it

I want Microsoft to become more successful, so we don’t become dependent only on dominant Apple ecosystem

Our holding company is in Singapore, favourable from a taxation point of view! ROUSING APPLAUSE for Rohit Singal! Read his interview also in the MobiSparks report! #msparks

 

 

My compiled Tweetnotes: #mBillionth 2012 Awards and Conference
(South Asia’s Best Mobile Content and Services)

by Madanmohan Rao, Research Project Director, MobileMonday
July 21, 2012; New Delhi
http://amzn.to/NpHAoE http://twitter.com/MadanRao

(List of winners: http://mbillionth.in/event-2012/winners-2012 List of finalists: http://mbillionth.in/event-2012/6537-2)

Kicking off shortly: #mBillionth awards + conference for best South Asian Mobile Content and Services; Delhi http://mBillionth.in

Media coverage of #mBillionth awards http://bit.ly/NXHy1v  http://bit.ly/LRiUkk  http://bit.ly/PZANn7  http://bit.ly/Q2POTW

Inaugural panel: J. Satyanarayan, Ministry of C⁢ R. Sukumar, Mint; Peter A. Bruck , World Summit Award; Tomi Ahonen; Jonathan Bill, Vodafone India; Vijay Shekhar Sharma, One 97 Communications; Amir Ullah Khan, Bill & Melinda Gates Foundation #mBillionth

Amir Ullah Khan, Bill & Melinda Gates Foundation: “Mobiles and Inclusion: Financial Services for the Poor” #mBillionth

Amir Khan: Healthcare payments to mothers for maternal care services is happening via mobiles #mBillionth

Amir: South Asian region is home to more than half of the world’s poor population, many with no access to financial services #mBillionth

Amir: 2.6 billion people live on less than $2 per day; 90% are unbanked #mBillionth

Amir: 88% of adults in sub-Saharan Africa, 78% in South Asia are unbanked #mBillionth

Amir: Mobiles and other tools can lower the cost of ‘shocks’ to the poor by 70% and investment costs by 30% #mBillionth

Amir: Mobiles can help make banking for the poor financially viable #mBillionth

RT @patindian Tomi Ahonen listening with rapt attention #mBillionth http://pic.twitter.com/IDLdD0kG

R. Sukumar, Editor, Mint (also editor of book on entrepreneurs in India http://bit.ly/SMwpWb): #Twitter is key to breaking news #mBillionth

Sukumar: Many problems in India are related to access – information, finance, healthcare, etc. #mBillionth

Sukumar: Farmers are willing to pay more for better electricity #mBillionth

Sukumar: Charity is not a good business model, does not scale/sustain #mBillionth

Sukumar: Need a good ecosystem of entrepreneurs, which is what #mBillionth and #Manthan awards recognise

Sukumar: We are at a very interesting time in the history of India when control and power hierarchies are being broken down #mBillionth

Sukumar: Mobiles are the best thing that ever happened to this country: widespread and realtime access to information #mBillionth

Up next: Peter Bruck, chairman of World Summit Awards www.wsis-award.org and pioneer of microlearning www.microlearning.org #mBillionth

Peter Bruck: WSIS/#mBillionth awards turn WSIS targets on digital content into global action

Bruck: WSIS challenge: 2000 UN General Assembly Mandate; 2003 Geneva conference – principles; 2005 Tunis – action plan #mBillionth

Bruck: Divides – digital, access, cost, skill, usage, content. Early measures – miles to walk to get to a phone #mBillionth

Bruck: Content gap is bridged not just by theory but by example – through contests for best content #mBillionth

Bruck: Media history: No media – 1 million years. Unresponsive media – 10,000 years. Interactive media – 20 years #mBillionth

Bruck: Book’s content is immediately accessible. With phone you see device first, then need to drill down into content #mBillionth

Bruck: Analogue media – transparent to senses. Digital media – in-transparent to senses #mBillionth

Bruck: Two types of story: story as a line (oral narrative), story as a space (knowledge) #mBillionth

Bruck: Knowledge dimensions of digital media need to be opened and explored; awards stimulate this development #mBillionth

Bruck: These are not just business case studies, but the dawn of a new age. A new space of civilisation, new paths needed #mBillionth

RT @Heptullha A jewel box with collection of 160 countries presented by @pabruck to the Govt to India #mbillionth

RT @ajuonline: There is a live streaming link on the @mBillionth site. Royal Ballroom – for now. bit.ly/csMRij #mbillionth

Vijay Shekhar Sharma, Founder, One 97 Communications: Content creation was a privilege 200 years ago; only a few could do so #mBillionth

Vijay: Internet, mobile have democratised information. “Death of destination.” Info will come to you #mBillionth

Vijay: Gray market is experiencing innovation with manufacturing companies not necessarily focused on brands #mBillionnth

Vijay: Tomorrow is arriving a bit faster than we imagined! #mBillionth

Vijay: Even operators and device managers have limited control on how mobile devices are being used #mBillionth

Vijay: Innovation is no longer just from ivory towers. It is an open world now, bigger than what Internet used to be #mBillionth

Jonathan Bill, SVP- Innovation Vodafone India: I arrived in India from Egypt two years ago #mBillionth

Bill: I said mobile Internet will exceed PC Internet in two years, and VAS will decline. People thought I was crazy then – not now! #mBillionth

Bill: Predictions: By 2015, India will have 450 million people on the Net (we are now around 160 million) #mBillionth

Bill: India – the rise of the mobile-only Internet generation. Mobile Internet traffic has exceeded desktop Internet #mBillionth

Bill: India has 3rd largest Internet user base worldwide; will be 2nd largest after a year #mBillionth

Bill: Android phone adoption has ramped up even faster than iPhone. Pricepoints will drop even more #mBillionth

Bill: Challenges in India – language complexity, paucity in user experience design, IP protection, RoI #mBillionth

Bill: There need to be better business model evolution to reward content developers #mBillionth

Bill: Smartphone users interact with their devices 4 hours per day (160M users) #mBillionth

Bill: Silicon Valley entrepreneurs and VCs are now focused strongly on India’s mobile market #mBillionth

Bill: Newshound app is doing 100s of millions of impressions per month; only 10% is in English #mBillionth

Bill: The Internet economy of India is not yet a significant GDP contributor but there is a massive opportunity ahead #mBillionth

Up next: Tomi Ahonen (@TomiAhonen), mobile guru, speaking for the first time in India! #mBillionth

Osama:  India is the 55th country where Tomi has spoken on mobile. All his phone numbers ended with 007 (fan of James Bond!) #mBillionth

Tomi: For the first time ever the richest person in the world is from an emerging economy (Mexico) #mBillionth

Tomi: More than half of all smartphones globally are Android; future belongs to Android. #mBillionth

Tomi: SMS, MMS, WAP, voice, VAS still is dominant.  #mBillionth

Tomi: Finland’s Rovio (Angry Birds) earns $75M Euros per year (1/3 from gamers, 1/3 from advertisers, 1/3 from merchandising) #mBillionth

Tomi: Rovio failed 51 times before doing Rovio. Advice to entrepreneurs: keep trying, success won’t come easy #mBillionth

Tomi: Business models for mobile data: user pays, advertising, personalisation, UGC and revenue share, gifting, ego services #mBillionth

Tomi: Go to Lulu.com and get my book free – The Insider’s Guide to Mobile #mBillionth

Tomi: ‘Balloon fishing’ – latest hyper-addictive mobile game fishing (augmented reality, on mobiles) in Japan, most advanced mobile market in the world #mBillionth

Tomi: Mobile is the biggest opportunity of your lifetime. Google’s advice – put your best people in mobile #mBillionth

Tomi: Please find me and talk to me in this room, I am here all day – I am the guy wearing the hat! <APPLAUSE> #mBillionth

RT @Heptullha Tomi – Copy the idea. Steal it. Make it better ~ @tomiahonen #mBillionth

Up next: J. Satyanarayan, Secretary, DeitY, Ministry of C&IT, Govt. of India; founder of National Institute of Smart Government #mBillionth

RT @saloni_khanna india faces 4 challenges: content, connectivity, capacity, competition says satyanarayan #mbillionth

Satyanarayan: We also need to address digital dividends divide – people not adequately harnessing mobiles #mBillionth

Satyanarayan: Need to make ICT ecosystem more vibrant in this country. #mGov – mobile services gateway #mBillionth

Satyanarayan: Our new slogan: 1 + 1 = 35 (replicate each success story across 35 states of India) #mBillionth

<Q&A> Jonathan Bill: Vodafone will switch revenue share to 70% in favour of developer, 30% for operator <APPLAUSE> #mBillionth

<Q&A> When will Indian government promote mobile payment, mobile Internet more proactively? #mBillionth

Inaugural panel wraps up; parallel sessions begin now. See full mobile conference agenda at http://bit.ly/O7jOtI #mBillionth

Also see Mobile EXPO focusing on innovations by nominees of the #mBillionth Awards 2012

First three parallel sessions: Governance & Infrastructure; Social Inclusion; Health Sector #mBillionth

Gov & Infrastructure panel: M-God, Election Watch Software (EWS), Electronic Muster and Measurement System (eMMS), Vtax, txtWeb #mBillionth

Social Inclusion panel: Integrated MFI-LifeLine, Andhra Pradesh Smart Card Project, mpulse Case Info Centre #mBillionth

#mHealth panel: Medical Joyworks, E-Mamta, Clinic on the Go, Ponds Let, P-HMMS Project, Intelligent Blood Donor Network #mBillionth

Informative parallel sessions launching now; argh, which one to choose, they all look good! #dilemma #mBillionth

Good mix of nominees coming up now, from India, Pakistan, Bangladesh, Sri Lanka, Afghanistan #mBillionth

RT @Heptullha Join d gang! RT @tomiahonen I will b live-tweeting frm the rest of #mBillionth today. I’m at the conference stream around “Social Inclusion”

Gov/Infra panel kicks off; anchored by Subho Ray (IAMAI), Tulika Pandey (DeitY), Amitabh Singhal (.ORG, PIR) #mBillionth

Amitabh: India has an estimated 160 million Internet users but per capita penetration is still very low. Mobile Internet could be the way #mBillionth

Ashwin Roy Choudhary www.bombil.com Our platform for app creators – www.mGod.in – make it easy for consumers and enterprises #mBillionth

Ashwin: Sample client – Boond (sells purifiers etc to 40 villages). They use mobile to track inventory, sales #mBillionth

Ashwin: Our model is SaaS based; fees are a meal per month (not at a 5-star hotel <laughter>) #mBillionth

Q: We hope governments update their mobile alerts more often than their Web pages! #mBillionth

Anil Bairwal, Election Watch Software (EWS), Association for Democratic Reforms, India: www.ADRindia.org www.MyNeta.info #mBillionth

Anil: We all follow 2G, 3G, Mayawati-ji, etc. We help you track who your local gov reps are, and their number of criminal cases #mBillionth

Anil: We are tackling high level of criminalisation of Indian politics by sharing information on candidate backgrounds via mobiles #mBillionth

Anil: We need more transparency on political party/member records and election rigging #mBillionth

Anil We have 1,200 organisations for gathering/distributing candidate info; also Election Commission #mBillionth

Anil: We have toll free helpline 1-800-110-440. SMS pull (send MYNETA <PINCODE/CONSTITUENCY NAME> to 56070 #mBillionth

Anil: More than 50 lakh #SMS messages sent out in 2012 election period #mBillionth

Anil: Database includes MPs, MLAs, election observes. We send #SMS in Hindi #mBillionth

Anil: Impact: Improvements are slow in democracies like India. #mBillionth

Q from audience – thanks for the service, I just now found out that my MLA has five criminal cases against him! #mBillionth

Murali Akunuri, Electronic Muster and Measurement System (eMMS), Dept of Rural Development, Govt. of Andhra Pradesh, India #mBillionth

eMMS/AP: Mobiles helped overcome problems with NREGS manual tracking: inflated muster, payment delays, fake measurements #mBillionth

eMMS/AP: Mobiles reduced workflow time from 30 days to 3 days. Next step: biometrics-based solutions. #mBillionth

eMMS/AP: Errors and fudging has come down, payments are more accurate and faster know. #mBillionth

eMMS/AP: Other states are now interested in our service as well, eg. Bihar, Rajasthan #mBillionth

Q: Can you add mobile payment option, so that you eliminate payment delays/corruption? #mBillionth

A: Not yet, payment is only from centres. But payment can be tracked via #SMS or toll-free number #mBillionth

RT @Heptullha  Android app frm Lanka-based Prognosis makes medical learning interactive. Has got traction frm countries lik Brazil, Ind #mBillionth

RT @ @tomiahonen To all my Tweeps – please look up Impulse and see if you can help stop human trafficking ! cc Elisa Makinen from Impulse #mBillionth

RT @tomiahonen (I love this!) Elisa Makinen from Madhya Pradesh Impulse NGO Network India – works to prevent human trafficking ! at #mBillionth

RT @emerbeamer Follow @MadanRao today. Tweeting from #mBillionth in India. All things Mobile.

RT @mBillionth Womens must be encouraged to donate blood and automatically the whole family will be motivated to do so -Dr Rajiv #mBillionth

Thx and hello! @VinuthaMallya Following #mBillionth tweets by @MadanRao @OsamaManzar and @nixxin.

RT @Heptullha Btw, do check out Naukri SMS stall at #mBillionth expo. They seem to be a step ahead of @babajob – the winner in the same domain last year

G D Dwivedi, UrjaMitra, Kanpur Electricity Uttar Pradesh Corporation: 500,000 consumers, suffering from loadshedding and power cuts #mBillionth

Dwivedi: Though we can’t supply power for 24 hours, we can at least inform citizens of upcoming power cuts via mobiles (100,000) #mBillionth

Dwivedi: We are trying to replicate this to other districts also. Load variance is a big problem during hot/cold weather in North India #mBillionth

Ashish Basnet, Vtax, FOCUSONE Nepal: Dept of Transport Management – info via shortcode 4321 on vehicle tax in 13 zones of Nepal; all operators #mBillionth

Ashish www.CCfocusOne: Before mobile info service, citizens had to spend all day to get to gov office and wait for info #mBillionth

Jayendra Verma, Rural Roads Maintenance Monitoring System, Phoenix Software Solution, Madhya Pradesh #mBillionth

Verma www.PhoenixSoftwareSolution.com: Our mobile GPS service prevents tampering of road info and false reporting. Info displayed via Google Maps  #mBillionth

Manish Maheshwari, txtWeb, Intuit, Karnataka, India: www.txtWeb.com 90% of mobile users in India do not have Net access #mBillionth

Manish: We provide shortcodes for mobile users to query Internet sites like Wikipedia; we embed tags. In Indian languages also #mBillionth

Manish: Student developers in 100s of colleges are building apps on this platform (education, news, weather, train info) #mBillionth

Manish: Try it now! Text to 92665-92665 (Delhi) – eg. @train, @cricket, @news mBillionth, @wiki malaria #mBillionth

Manish: This works on all platforms, no need to develop for different devices #mBillionth

Manish: We had more active users and interactions per users than iPhone during cricket matches #mBillionth

Manish: We are opt in. Also, anyone can put their content and services on txtWeb. Create a site in 5 minutes, app in 5 hours #mBillionth

Manish: We charge providers Rs 1 per active user (except Wiki). Users are not charged – we want this to be viral #mBillionth

Manish: Discovery – content creators publicise our number on their Websites; word of mouth; forwarded #SMS #mBillionth

Manish: Developers are mostly students, they largely want visibility. We don’t use shortcoders, otherwise we have to pay for it #mBillionth

Manish: Surprising discovery – we had many people use our #SMS service even if they had Internet access independently (especially teens) #mBillionth

Manish: Smartphones encourage faster texting (QWERTY), shows more conversation – encourages more #SMS #mBillionth

Afternoon parallel sessions: News & Journalism, Entertainment, #mLearning #mBillionth

News & Journalism panel: Mojolab, SMS enabled Social Growth, PowerCuts in India, Shashca, Jharkhand Mobile News, Bhasha Lanka #mBillionth

Entertainment panel: Cricnews, RockeTalk, Dexetra, Paywast, Spice Digital, Coke Studio #mBillionth

Rajiv Kumar, RockeTalk India Pvt. Ltd., New Delhi, India: Social media on mobile; worldwide #mBillionth

Rajiv: We are running an Antakshari show on mobile. Sing and rate #mBillionth

Rajiv: We have 17M users, 1.5B pageviews/month. Go to concerts, parties, etc – share videos/pics with voice-over #mBillionth

Rajiv: Virtual communities: virtual adda/hangout zones. Nokia sponsors antakshari #mBillionth

Rajiv: Moderation happens also at the community level #mBillionth

Pankaj Sethi, ThirdView Consulting: How do people get the download, easily? #mBillionth

Rajiv: Some of our users organised a meetup on their own in memory of the late Rajesh Khanna #mBillionth

Rajiv: Facebook does not have a singing/voice app like we do #mBillionth

Abdul Saboor Mobariz, Paywast, USTronics.com, Inc., Paywast, Kabul: Afghanistan’s mobile social network #mBillionth

Abdul: Paywast means ‘connect’ in our language. #SMS-based social networking #mBillionth

Abdul: More than half of Afghanistan population has mobiles; Internet penetration much less #mBillionth

Abdul www.paywast.af – More than 1 million users in one year; 25% of all #SMS traffic in Afghanistan #mBillionth

Abdul: TV/radio channels use Paywast for their entertainment shows #mBillionth

RT @Heptullha  Paywast user base FOUR times bigger than Facebook in Afghanistan #mBillionth

Abdul: We are trying to expand outside Afghanistan also. Can’t reveal operator share figures! Users are charged subscription fee #mBillionth

Sumi Dhody, Mobile Radio, Spice Digital Limited, Uttar Pradesh, India: Mission – provide freshest music #mBillionth

Sumi: Our offering caters to masses and classes, smart + basic phones; across all ages #mBillionth

Sumi: We go beyond music audio, to blogs, downloads: videos. 21% of people prefer listening to music on mobiles #mBillionth

Sumi: Mobile radio concept launched in 2007. 10,000 songs, 17 languages. Today: 250,000 songs, 28 languages #mBillionth

Sumi: We added #SMS search, IVR, Facebook integration, playlist management (personalisation) #mBillionth

Sumi: We have 3.2 M subscribers, 470,000 playlist users, 285,000 dedications per month, 240,000 Facebook posts per month #mBillionth

Me: I used to be an RJ at Worldspace; you have a good database, where is the role for RJs? Sumi: We are working on request features #mBillionth

Next: Manoj Panedka (@manojpanedka), Coke Studio – Mobile Melodies!, TELiBrahma, Bangalore (“wired to convergence”) #mBillionth

Manoj: Objectives of Coke studio – higher RoI, connect with consumers, increase brand recall #mBillionth

Manoj: As a mass brand Coke wanted to reach across all kinds of phones, geographies #mBillionh

Manoj: Music + wallpapers/videos offered at 1,000+ locations covering 25 cities across India #mBillionth

Manoj: There were 10M downloads in 45 days; 45% came back afterwards looking for more content #mBillionth

Manoj: Fusion music was popular. WiFi/Bluetooth access in partner locations; repeat footfalls/users for them  #mBillionth

Narayan Babu, Iris., Dexetra, Bangalore www.dexetra.com Launched Oct 2011; 2.5M users today; 120,000 music reviews; 160M answers served #mBillionth

Narayan: Natural language processing engine. Started off as a Siri competitor; launched in a hackathon in 8 hours. #mBillionth

Narayan: We are the world’s largest voice assistant in the Android market #mBillionth

Narayan: We have a small footprint (1M memory), work on meagre devices. But can’t yet do transactions like ticket bookings #mBillionth

Narayan: Our API allows other developers also to create apps and build the ecosystem #mBillionth

Narayan: We are branded in India as Aisha; partnered with Micromax phones. Other operator tieups abroad #mBillionth

Narayan: We will also be on Windows 8 desktops. Eventually it fits into the roadmap of Friday  #mBillionth

Anuraj Gambhir, Anisha Singh wrap up this terrific panel on Mobile Entertainment #mBillionth

Panel on Monetisation: Tip – Tier 2/3 cities and towns have huge appetite for mobile entertainment #mBillionth

Ashay Padwal, Co-founder, Vserv: You can get 40% global inventory from most apps that you create, not just in India #mBillionth

Ashay: We serve mobile ads largely in emerging markets; rates are higher in Southeast Asia than South Asia #mBillionth

Abhinav Mathur, Chief of Strategy and Technology, Si2i Mobility: We focus ads on the Blackberry ecosystem; US, Canada, Indonesia, South Africa #mBillionth

Jonathan/Vodafone: Quality of sales/buying is key for mobile monetisation in India. Don’t worry too much about CPMs yet #mBillionth

Jonathan/Vodafone: Without transactions, ads are only brand enhancements. Transactions are symbiotic to growth of ads #mBillionth

Jonathan/Vodafone: Have to go beyond just English to succeed in India. Many users in India have not grown up in ‘free Internet’ world #mBillionth

Jonathan/Vodafone: Tough for Indian developers to compete with world class designers and world class VCs overseas #mBillionth

Dev Khare, Lightspeed Venture Partners , New Delhi: If you want to focus only on featurephones do basic Web; smartphones: Android #mBillionth

Parallel sessions wrapping up shortly: #mBusiness, Tourism & Environment, Monetisation of Apps, “Mobiles for Good” Summit #mBillionth

Looking forward to anchoring the #mBillionth Awards Ceremony tonight!

Me: Amazing takeaway from the Mobile Entertainment panel – teams with just a dozen people can become global players in mobile apps/services! #mBillionth

That is indeed true; congrats and thanks! RT @Heptullha And yet another surprise bombed upon us by @madanrao. WE ARE the best tweeters fr d day! #mBillionth Excited to know what do we get now!

Soundbytes: Peter Bruck: “If Indians can do mobile learning while standing in innumerable lengthy queues, India can become a learning society and transform itself from a ‘waiting society’ to a ‘knowledge society’!” #mBillionth

Soundbytes: Tomi Ahonen: “Emerging economies like India can teach the world how to use mobile in many innovative ways. You can rule the world with mobiles in your hand!” #mBillionth

Thanks! RT @Elizabeth_Chen @MadanRao I look forward to #mBillionth every year @ComvivaTech @ictfordev @rocketalk @mapmyindia @ankitchadha @sohnikudii

Retweets:

RT @Heptullha “@jonsonbill: India is #1 market in terms of java based apps, far ahead of US and Europe (who lead in smartphone apps)” #mBillionth

RT @jonsonbill #mbillionth lots of people trying to reach the same people on mobile. We need an affiliate / sharing / collaboration model like on Web

RT @tomiahonen Website relating to anti-human trafficking NGO called Impulse in Asia is impulseasia.org #mBillionth

RT @natarajansairam @Dastangoitheart… Was it Ankit Chaddha? You were amazing at #mBillionth award ceremony last night.

RT @natarajansairam @CGnet_Swara wins #mBillionth award for a second time! @themojolab helps it get there this time.

RT @himanshu_gupta @ajuonline congrats for winning MBillionth Awards !! #mBillionth

RT @PowerCutsIN Power Cuts in India gets the #mBillionth Award 2012 – m-News & Journalism. #asia #ict4d #events #india… fb.me/12Q5za5v1

RT @ajuonline With @tomiahonen @mBillionth 2012 #mBillionth Award for @PowerCutsIN m-News & Journalism. #ict4d #events #india #fb flic.kr/p/cBj3AG

RT @ajuonline Got the #mBillionth Award for @PowerCutsIN – @mBillionth 2012 – m-News & Journalism. #asia #ict4d #events #india #fb flic.kr/p/cBiMS1

RT @themojolab Swara IVR wins mBillionth for 2nd time! @CGnet_Swara #mBillionth

RT @samantha_unni txtWeb wins the m-Infrastructure award at the mBillionth award south asia 2012 #mBillionth

RT @LauraTurk Thx @osamamanzar & DEF 4 an amazing day. Congrats to 4 NGO winners of ‘Vodafone Mobiles for Good’ awards. HAIL the grand jury of #mbillionth

RT @Kalp143 RT @RockeTalk: After winning #RedHerring Europe Award, @RockeTalk won #mBillionth Mobile Entertainment award too

RT @go2amitech @himanshu_gupta congrats to you also for wining #mBillionth 2012!!

RT @Thepriyalparikh @ruchitpatel congratulations #mbillionth

RT @DanishKh4n Its great to see, how mobile is being used for imparting education, health and governance with some extraordinary innovations

RT @Heptullha Just heptullated #mBillionth !! http://instagr.am/p/NWVUCtIU3e/

RT @WSAoffice #mBillionth award has started in New Delhi. Follow @MadanRao and @OsamaManzar to stay updated. #WSAm

RT @ictfordev @OsamaManzar introducing Vodafone Mobiles for goods Award supported by Vodafone Foundation India #mBillionth

RT @DanHusain Well done @ankitchadha Was a great script. #mBillionth and a superb performance! @DastangoiTheArt @Heptullha

RT @USAndIndia Congrats to all the winners at @mBillionth Award South Asia 2012! Great to see the impressive innovation here today! #mbillionth

RT @Mobilenama @dastangoi made the event live & memorble by ankit chaddha #mbillionth

RT @Heptullha And just look at the audience! at #mBillionth http://instagr.am/p/NWF9tFIU-w/

RT @Heptullha The jury! Well done guys. #mBillionth http://instagr.am/p/NWFoj0IU-m/

RT @ruchitpatel First time in life heard Dastana Gohyi. It was very entertaining. Kudos guys #mbillionth

RT @Heptullha “Balle balle mobile phone” by @ankitchadha on stage right now at #mBillionth

RT @Heptullha And the show begins! #mBillionth http://instagr.am/p/NWCfWZIU8-/

RT @amarsrivastava #mBillionth, @ankitchadha beginning a @Dastangoi – a story of mobiles

RT @amarsrivastava #mBillionth Chandan Gupta on fighting mobile spam: 4.5 billion SMS spam sent in USA; Avg Indian losing 5 min daily to mobile SPAM

RT @DEFindia Mumbai buys 500 cars per day and complains about traffic congestion it causes #mBillionth

RT @anupamsaxena Interesting discussion at MediaNama’s monetisation of mobile apps panel #mBillionth http://twitpic.com/aa1who

RT @KumarSinha cc @osamamanzar @madanrao great news this RT @fathhi Good job.. @KumarSinha #mbillionth trending worldwide..

RT @Heptullha Three moons in the room! @dkhare @madanrao Guess whose the 3rd n win XOXO #mBillionth http://instagr.am/p/NV00izIU34/

RT @DEFindia Nano Ganesh by @santoshostwal, shows how a mobile phone can be used to control a hand-pump in villages, at @mBillionth #mBillionth

RT @Heptullha “@jonsonbill: India is #1 market in terms of java based apps, far ahead of US and Europe (who lead in smartphone apps)” #mBillionth

RT @Heptullha Congrats to @codevalley on d launch of Friday(@fridayapp) on Google Play! Ppl u need to experience it to ‘forget to remember’ #mBillionth

RT RT @go2amitech no more biz cards left? use @hashchatme to xchange contact details. get it from http://hashchat.me/app #mBillionth

RT @ictfordev #mbillionth Sapna, communities record the conversation in their own accent and come back to niit to learn the real pronunciation thru course

RT @Heptullha Narayan(@codevalley) from Dexetra reveals that Iris was developed within EIGHT hrs! #mBillionth Wonder hw long did Apple take to build Siri!

RT @Heptullha Telibrahma’s @manojpanedka now on stage again. This time with a case study on #CokeStudio at #mBillionth

RT @jonsonbill Creativity and innovation alive and kicking here #mbillionth

RT @grvta @pabruck we definitely need to move ahead from rote learning & move to mobile learning and realising the advantage of technology #mbillionth

RT @vivekk BridgeItIndia is a brilliant initiative by Nokia and pearson. #mbillionth

RT @mBillionth RAJIV: ROCKE TALK IS MINI YOU TUBE BUT WITH ADDITIONAL FEATURE OF ONLY SOUND SHARING! #mbillionth

RT @tomiahonen Now up Matt Wennersten BridgeIt at #mBillionth Nokia Eduction Delivery for teachers to use smartphones with pre-installed english & science

RT @mBillionth Matt Wennersten from Pearson Foundation & Nokia presents Bridgeit India, Change of classroom teaching in india #mbillionth

RT @amarsrivastava Matt Wennersten from EZ Vidya presenting BridgeIt India: Ensuring underprivileged kids learn without being present in classrooms #mBillionth

RT @mBillionth CGNet Swara: works in the eastern tribal areas that does not have any access to media further challenging the identity crisis. #mBillionth

RT @Heptullha At #mBillionth @rkumar00 from @RockeTalk rocketalking abt the social application, giving a live demo of an antakshari conversation happening

RT @amarsrivastava Himanshu Gupta from @Mobividya presenting Wordvidya: crossed 5000 downloads #mBillionth

RT @tomiahonen Website relating to anti-human trafficking NGO called Impulse in Asia is impulseasia.org #mBillionth

@mBillionth Pics of exhibitors http://pic.twitter.com/kGgb8ZyK
@SewaBharat http://pic.twitter.com/vD88fvUW
@Khandbahale http://pic.twitter.com/85BDxnO7
PWC http://pic.twitter.com/LhfbHX4y
IAMAI http://pic.twitter.com/T0rRMJPz
Mojolab http://pic.twitter.com/DSMWxIx1
Vserv.mob http://pic.twitter.com/ywhOvs2U
Human Welfare Association http://pic.twitter.com/278Ltglg
Media Lab Asia http://pic.twitter.com/C7qErYW3
Map My India http://pic.twitter.com/QAUiLcn6
BridgeIT India http://pic.twitter.com/l0at5BKV
Teli Brahma http://pic.twitter.com/kUhZcGvd
txtWeb http://pic.twitter.com/gnOksX75
OnMobile http://pic.twitter.com/u4maE7Zs
@VodafoneIN http://pic.twitter.com/gyWPEJkW
National Internet Exchange Of India http://pic.twitter.com/yxmD84AC
@allevents_in http://pic.twitter.com/MZ3ai1Sn
Kisan Sanchar http://pic.twitter.com/BGV1vCih
EduVarta http://pic.twitter.com/44t2IrYC
Vtax[Nepal] http://pic.twitter.com/IUBVYv80
@ZMQ http://pic.twitter.com/Jl67FzrP
Mobile Radio http://pic.twitter.com/QtR7OhvP
Bella HealthCare http://pic.twitter.com/ptwm1lij
PlanHound http://pic.twitter.com/khzlhRaW
Paywast [Afghanistan] http://pic.twitter.com/8IRn7Rmm
Read India http://pic.twitter.com/YTsLm3Zv
Association For Democratic Reforms http://pic.twitter.com/iW9aBbGr
Chanderi http://pic.twitter.com/SH5Otnoo
SREI Sahaj e-Village http://pic.twitter.com/l2mVasOX

RT @mBillionth English to Gujarati and Gujarati to English dictionary available for first time in Wordsvidya. #mbillionth

RT @tomiahonen Arun Mehta Bidirectional Access promotion Society of India – has solution for deaf & blind around phone vibration & morse code #mBillionth

RT @mBillionth India has more than 60,000 villages and health care is a challenge in these areas in fact next to impossible without technology. #mBillionth

RT @mBillionth Urjamitra helps transfer the real time information on your phone about electricity supply. Helps plan life, control violence #mbillionth

RT @rajumoza #mbillionth shocking to hear SEX tourism is on rise in NORTH EAST,civil society needs to strengthen hands of NGOs Like impulse

RT @OsamaManzar There’s need to create awareness among people abt blood donation, safe blood transfusion Dr Rajiv, blood donor network #MBillionth

RT Dev Khare @dkhare At mobile #mbillionth event. Looking forward to be on panel w/ @jonsonbill (@ Intercontinental Hotel) http://4sq.com/MNXt2Z

RT @mBillionth Medical Joyworks Gaurav Gupta – Medical studies are non interactive and theoretical to a gruelling extent. #mBillionth

RT @tomiahonen (I love this!) Elisa Makinen from Madhya Pradesh Impulse NGO Network India – works to prevent human trafficking ! at #mBillionth

RT @tomiahonen Sandeep Nath Indian Grameen Services talks about mobile money & payments, including ‘handset’ that does print out invoices at #mBillionth

RT @Heptullha IL&FS presents P-HMMS – working for the prevention of transmission of HIV from parent to child #Positive #mBillionth

RT @vijayshekhar: Great start by Toni , @Jonsonbill and Peter to #mbillionth. Kudos to @OsamaManzar

RT @Heptullha Ravindra VV just taught us what determination means. at #mBillionth http://instagr.am/p/NVWeO5IU-o/

Pre-conference Tweets:

An honour to have dinner with @TomiAhonen, Peter Bruck (wsis-award.org) and @OsamaManzar – looking forward to #mBillionth!

Yonly? RT @OsamaManzar: “@MadanRao: FYI: India has 70 mobile subscriptions per 100 people http://bit.ly/Qa2Pwi #mBillionth”

FYI: “E-tailers need mobile-first strategy in Asia” http://zd.net/NYTLDb #mBillionth

World Bank: Mobile subscriptions poised to outnumber the world’s population http://cnet.co/MJy1uB #mBillionth

FYI: Indian Mobile Phone Makers Dial Overseas To Expand Business http://bit.ly/Nx1w7m #mBillionth

FYI: India has 70 mobile subscriptions per 100 people http://bit.ly/Qa2Pwi #mBillionth

FYI: Mobile phone connections surge to 119.86 million in Pakistan http://bit.ly/LlClQN #mBillionth

FYI: Mobitel, Sri Lanka Medical Association launch ‘Doc Call’ Medical Advice service http://bit.ly/MxaZJU #mBillionth

FYI: ZengaTV bags exclusive rights to mobile stream India Sri-Lanka series http://bit.ly/NnjTNI #mBillionth

FYI: Nepal hosts its first ‘Mobile Financial Services Summit’ http://bit.ly/Q3fIEz #mBillionth

FYI: Bangladesh has 92 million mobile users, 25 million mobile Internet users http://bit.ly/NnLl9z #mBillionth

FYI: Bangladesh Prime Minister responds to people’s queries on mobile phone http://bit.ly/QhwWAN #mBillionth

FYI: Mobiles and #ICT4D (Isobel Coleman) http://on.cfr.org/ORWkIc http://on.cfr.org/MMfDCd #mBillionth

@OsamaManzar SMS GupShup has committed 8 lakh free SMS for each winner and 4 lakh for each finalist #mbillionth award. Are you coming?

@jonsonbill In Delhi for #mbillionth at the Eros hotel. See you tomorrow.

Looking forward to the 3rd annual #mBillionth awards – best South Asian Mobile Content and Services: Delhi, July 21 mBillionth.in

Examples of technology being used for social change in India http://bit.ly/PY2ifq by @OsamaManzar #mBillionth

RT @jonsonbill #mbillionth this year was bigger and stronger. Reflection of @OsamaManzar and def’s focus and drive and also a growing digital revolution.

Thanks to other tweeters and re-tweeters:

Thx for #mBillionth re/tweets: @natarajansairam @himanshu_gupta @PowerCutsIN @ajuonline @samantha_unni @themojolab @LauraTurk @rajumoza @go2amitech @Heptullha @Thepriyalparikh @DanishKh4n @THEwebrecruiter @ictfordev @RockeTalk @MapmyIndia @Elizabeth_Chen  @ankitchadha @SohniKudii @SnehaSSneha @DanHusain @patindian @grvta @ruchitpatel @KennyYe1 @nixxin @amarsrivastava  @Dastangoi @KumarSinha @anupamsaxena @beingpractical @pacificleo @fathhi @eraser @letmebewhatiam @saloni_khanna @tomiahonen @jonsonbill @vivekk @sekhaRaja @lalchandran @geetiga @MobileNepal @gchikermane @emerbeamer

June 2012 Tweets: Mobile and wireless media

by Madanmohan Rao

Mobile Media Consultant and Editor, “Asia Unplugged”

http://twitter.com/MadanRao

My compiled tweets: South Asia Mobile 2012 conference, Sri Lanka #SAMobiCon2012 #SAmobile http://mobile.techsparks.com/?p=312

RT Lovet! iRT @Hipcricket: “Texting could save more lives than penicillin.” http://bit.ly/MNBNmo by Nancy Lubin #TED #SMS #mHealth

RT Coca-Cola takes the first Cannes Mobile Grand Prix Award http://bit.ly/LiRyaZ  – check out the brilliant #SMS campaign video! #mobilemarketing

RT The sweetest reaction of a friend after a fight.. . Frn1: Y r u sendin me Blank Text messages. . Frn2: Bcz i M nt talkin 2 u #sms

New book: Discourse of Text Messaging – Analysis of SMS Communication http://bit.ly/MMh4D1  #linguistics #sms via @linguistlist

Kenya: Credit History Now Available Via #SMS Platform http://bit.ly/LWAYtO

#mGov in India: #SMS alerts about monsoons in Maharashtra http://bit.ly/L9pwik

Why #SMS will still have value and business benefits http://bit.ly/LKKB2r   http://bit.ly/LVB2bI

Dealing with #SMS spam in South Africa http://bit.ly/LVAG4Q

Legal notice: Pakistan Telecommunication Authority moves to end #SMS-based prize winning schemes http://bit.ly/KJ1h4t

#mGov in India: Elections panel issues directive on bulk #SMS http://bit.ly/L9oB1n

Good references for #SMS language: http://en.wikipedia.org/wiki/SMS_langu … http://www.netlingo.com/acronyms.php

#mGov in Malaysia: Check traffic summonses via #SMS http://bit.ly/OJzgzM

Jim Tierney: 5 #SMS Trends for Retailers http://bit.ly/LVA6Er

Survey – Sex, drugs, and #SMS: A look inside US teens’ texting habits http://bit.ly/MHn7tA

#mHealth in India: #SMS India for Blood campaign creates online database of donors http://www.smsindia4blood.com  http://bit.ly/NN1lBo

Indian regulator TRAI exempts JaxtrSMS, Latlong & Hike from 200 #SMS per day limit http://bit.ly/N00rQP

#mGov project in India: Send an #SMS to know your train’s location http://bit.ly/LWztvO

#mHealth in Africa: #SMS for Life initiative for saving lives through improving access to malaria treatments http://bit.ly/OLTM3U

#mGov in Africa: Using #GIS + #SMS to Protect Citizens Against Natural Disasters http://bit.ly/LWzksa

#SMS challenge from smartphones and messaging apps http://bit.ly/QDyvGR  http://yhoo.it/N00355

#mGov in Uganda: Uganda: #SMS Weather Alerts Boost Safety for Lake Victoria Boatmen http://bit.ly/OLSXbt

Analysis of Mobile Payment models http://bit.ly/LGJr6n

#mGov in India – booking cooking gas cylinders via #SMS http://bit.ly/MH3ZJ8

Thailand’s One #Tablet computer per Child policy – pros and cons http://bit.ly/KS10Rs   (Bangkok Post)

Free PDF: Mobile Southeast Asia Report 2012: Crossroads of #Innovation http://bit.ly/MCiHDl   (released at #CommunicAsia)

Mobile marketing strategies workshop by MMA kick-starts at #CommunicAsia!

Looking forward to it! @rcdiugun @MadanRao Promise, next year I’ll fly out to meet the other SEA MoMo founders. @existglobal

My pick of coolest gizmo at #CommunicAsia: portable handheld DJ console by Korea’s JDsound! http://www.JDsound.co.kr   “Now everyone can be a DJ!”

Long shot: Any China-based companies at #communicasia on twitter? I’m doing a photogallery of China Pavillion tomorrow. #shouldbeonweibo

Launching at noon in #MobileMonday lounge: “Crossroads of #Innovation: Mobile Southeast Asia Report” #CommunicAsia http://bit.ly/K2AKSG

#mobileMonday at #Communicasia in Singapore kicks off with traditional party at Molly Malone’s tonight! Mobile Report launch tomorrow

‘Spectrum crunch’ may slow US mobile revolution http://bit.ly/L30iln

Printed and ready for upload + release @ #Communicasia in Singapore next week – the #Mobile Southeast Asia Report 2012! http://www.mobilemonday.net

See you all then! RT July in India! (New Delhi) RT @OsamaManzar @gizmodude @tomiahonen @madanrao mBillionth Award at http://Mbillionth.in

MarketWatch: #MobileMonday lounge and Southeast Asia Report launch at #Communicasia in Singapore next week! http://on.mktw.net/LU9sOB

RT “Mobile is the privilege of our generation” – Jari Tammisto, CEO Mobile Monday. #IMS2012

Mobile Monday will be @ CommunicAsia! Join them as they host the Mobile Monday Developer Lounge at Level 5! http://tinyurl.com/832ndys

Rogers #Innovation Report: top technology predictions for 2012 (Canada: Mobile, Internet) http://roge.rs/Ml1s9d

Thanks! RT @INAprpeople Mobile Industry in Indonesia & World by @teknojurnal cc: @MadanRao http://bit.ly/NlYjIh

Wrapping up the Southeast Asia #Mobile Report 2012 this week — got ideas/data/facts, then tweet/DM me! Thanks…

Coverage of South Asian #Mobile Conference 2012, Colombo: Daily Mirror http://bit.ly/Lo33wl

Budget airline swaps TVs for tablets, gets more room for seating http://bit.ly/L3sOQ2

#Facebook to disappear in 5 to 8 years: Analyst http://bit.ly/McnQ5p

RT Nice piece on how the “Mobile Internet Spurs African Growth”. http://www.dw.de/dw/article/0,, … (via @DW_English). #mobile #Africa

Delighted to announce that Tomi Ahonen (@tomiahonen) will be speaking at the mBillionth awards in Delhi, July 21! http://mBillionth.in

Social Media boom in China, China Internet Watch & McKinsey survey http://shar.es/qxhlo

I wonder why #Skype does not offer/charge for #ringtones and #ringback tones for its calls? Is there a business opportunity there?

RT thnx Tomi RT @tomiahonen: To audience at #SAmobile – I mentioned mobile futurist Chetan Sharma. He is @chetansharma follow him on TW

So are you – see you in Lagos one day! @JesseOguns Thanks for the tweets. You were awesome. RT @MadanRao: Conference wraps up! #SAmobile

RT Be wary of palm oil if you have to destroy rainforests to get it #SAMobicon2012

Thanks to all re/tweeters in this room and around the world; see you all next year! #SAmobile

Great to meet guest speakers Tomi Ahonen, Ralph Simon as well as our friends from Pakistan Idrees and Hassan! #SAmobile

Thanks to ICTA/Sri Lanka and event sponsors for putting together the 3rd annual South Asia Mobile Conference! #SAmobile

An honour and delight to be sitting and tweeting next to Tomi Ahonen… #SAmobile

South Asia Mobile 2012 conference wraps up! #SAmobile

 

 

South Asia Mobile 2012 conference; Colombo, Sri Lanka: May 30, 2012
Twitter hashtag: #SAMobile
Tweetstream by Madanmohan Rao (http://twitter.com/MadanRao)

Kicking off now with traditional Sri Lankan drum troupe and lampsigning ceremony: third annual South Asia Mobile 2012 conference! #SAmobile

Reshan Dewapura, CEO, ICT Agency of Sri Lanka www.icta.lk (“Ideas Actioned”) I have come across rural youth with two mobiles #SAmobile

Reshan/ICTA: Youth: “Without the Internet they are nothing, with mobile access to the Internet we have opportunities” #SAmobile

Up next: Keynote speech by Tomi Ahonen www.tomiahonen.com (@tomiahonen.com) #SAmobile

Tomi: This is my first time in Colombo. My main interest: how to help the mobile industry make money; business models #SAmobile

Tomi: At end of 2012 there will be 7B people, 6.9B mobile phone subscriptions, 4B FM radios, 3B Internet users, 1.9B TV sets, 1.5B computers #SAmobile

Tomi: 90% of SMS text messages are read within 3 minutes. Average time for email message to be read: 48 hours #SAmobile

Tomi: T-Mobile USA CEO Philipp Humm: mobile phone owners pick up their phone 150 times per day. We look at our phones once every 6.5 minutes minutes during the working day #SAmobile

Tomi: Seven mass media: print (1500), recordings (1890s), cinema (1910s), radio (1920s), TV (1950s), Internet (1995s), mobiles (2000s) #SAmobile

Tomi: 8th Mass Medium in the next few years – augmented reality #SAmobile

Tomi: Ringtones are a good model only for mobile, not desktop Internet. Mobile is a unique medium #SAmobile

Tomi: There will not be one single Internet – there will PC-optimised and mobile-optimised versions #SAmobile

Tomi: APME: Mobile is the future of news. CEO Tom Curley: Media companies lost revenues with the Internet but have a chance to change that with mobile #SAmobile

Tomi: Ford – 2011 onwards – every ad campaign must have mobile in it #SAmobile

RT @dialoglk #SAMobiCon2012 Mr. Reshan Dewapura, CEO of ICTA Sri Lanka http://twitpic.com/9qtxl1 #SAmobile

Tomi: Case study from Pakistan – SMS tutorials to help older women achieve literacy at their own pace #SAmobile

Tomi: Mobile has 9 unique features. First personal mass medium. Permanently connected. Always on. Built-in payment mechanism #SAmobile

Tomi: Mobile is available at the point of inspiration. Accurate in measuring an audience. Captures the social context of consumption #SAmobile

Tomi: Mobile enables augmented reality in media. Provides a digital interface to the real world #SAmobile

Tomi: Vodafone Romania – 50% of its subscriber base signed up for opt-in advertising #SAmobile

Tomi: 40% of Kenyan GDP transits a mobile phone. Guinness Nigeria – 17% redemption rate via #SMS advertising #SAmobile

Tomi: South Africa: MoMath project – math lessons via mobile phones. 10,000 maths lessons via Maskew Miller Longman textbook publishers #SAmobile

Tomi: These students had 14% better math scores #SAmobile

Tomi: Lay’s potato chips – got 1.3 million suggestions for flavour ideas in India, via #SMS #SAmobile

Dear twitterati, please tweet your questions to #SAmobile speakers!

Tomi: Spain was the first country to accept an SMS message as legally binding in contracts. Turkey also #SAmobile

Tomi: Augmented Reality: iButterfly ad campaign (HK), Ikea app to test furniture in your home #SAmobile

Tomi: South Korea – future of shopping – posters on trains with product photos. “Shopped” by mobile, delivered to homes! #SAmobile

Tomi: South Korea’s HomePlus virtual shop increased sales 130%. Now replicated n Singapore and elsewhere #SAmobile

Tomi: German town Lemgo – Dial4Light – turn on side street lights via #SMS. Saves Euro50K per year #SAmobile

Tomi: Coca Cola – SMS is priority number 1, because only with SMS can you reach all mobile users #SAmobile

Tomi: Coca Cola’s ad budget – 70% goes to mobile messaging, 20% on mobile Web, 10% on mobile apps #SAmobile

Tomi: Moore’s law: By summer 2019, the superphone will cost $10. #SAmobile

Tomi: What comes next: mAd Money – When Money Meets Advertising #SAmobile

Tomi: Visa – The future of payments is mobile. Turkey – in 2025, cash will not be made any more #SAmobile

Tomi: Kenya – Mastercard, AirTel, Standard Chartered launched first one-time virtual credit card for mobile #SAmobile

Tomi: Ads + money + advocacy (eg. social media recommendations = advocurrency (Jonathan MacDonald) #SAmobile

Tomi: Google’s Number Two priority is mobile money #SAmobile

Tomi wraps up – get my free book at Lulu.com! #SAmobile

Tomi to audience – I want *you* to become the next Carlos Slim! #SAmobile

Tomi: Do something magical. Example: Japan’s calorie app -

RT @FJvanHerpen Do you have the source of the Coke ad budget statement? Very curious to learn more #SAmobile

Source – Tomi: Coca Cola’s Attila Weisz at the MMA 2011 Forum in New York #SAmobile

Tomi: See the book “My Digital Footprint” by Tony Fish http://amzn.to/Jztsqq #SAmobile

Looking forward to moderating the next panel on “Billions Reach for Content” – Dumindra Ratnayaka, Harsha Purasinghe, Osama Manzar #SAmobile

And then my talk on “Mobiles and Music: SoLoMo and Beyond” #SAmobile

Dumindra Ratnayaka, Etisalat Lanka: Future of content is apps. Trend: democratisation of apps. 1 year in mobile = 10 years in normal life! #SAmobile

Harsha Purasinghe, MicroImage: Two big gamechangers for mobile developers: Apple, Google. Next: Facebook? #SAmobile

Harsha: Operator responses: enable back-end payment for app stores; start their own app stores for their own subscribers; apps for featurephones #SAmobile

Osama Manzar www.DEFindia.net Mobiles have opened up economic opportunities for the illiterate #SAmobile

Osama: Innovations in emerging economies: the missed call economy. Differently coded. But works only in emerging economies, not in US (missed calls are also billed) #SAmobile

Osama: Lots of case studies are documented at http://mBillionth.in eg. Operation Asha (tuberculosis medication alerts) #SAmobile

Osama: SMS is being used to create citizen news services in tribal areas of India. #SAmobile

Shamal Ranasinghe, TopSpin/LA: Started off with MP3 jukebox firm, now working from artiste side #SAmobile

Shamal: The revolution has happened for fans. But the future belongs to the artists. We are swimming in music and media #SAmobile

Shamal: Music production has been democratised: Net, mobiles #SAmobile

Shamal: Distribution has evolved into ‘on-demand consumption’ #SAmobile

Shamal: Napster -> Apple -> Spotify. 70% of Pandora listening is on mobile devices. 38% of Internet users own a smartphone #SAmobile

Shamal: In India Internet access is happening more from mobile than desktop #SAmobile

Shamal: The challenge in a world of content explosion is appropriate marketing: filtering + targeting #SAmobile

Shamal: The interest graph is now public. Social sharing is still growing and maturing #SAmobile

Shamal: Filtering’s new era. Curation = your profile. Sharing = your statements. #SAmobile

Shamal: Fred Wilson: Out of 100 people, 1 person will create content, 10% will curate it and 90% will consume it #SAmobile

Shamal: Rise of the tastemaker class. Filtering = 10X producer base. Tastemakers’ trust and influence is measureable. #SAmobile

Shamal: Aristotle: The secret of change is not fighting the old but creating the new. #SAmobile

Shamal: Message – Focus on the new tastemakers #SAmobile

My session: “Mobile Music: SoLoMo and Beyond.” #SAmobile

Me: The world of music: music as heritage, entertainment, ‘content,’ service, event, medium, technology, business, localisation/globalisation #SAmobile

Me: Mobile music opens up new challenges in data/analytics, new venues for discovery, smart-swarming during festivals #SAmobile

Me: Also look at off-line usage of smartphones for music (MoP/BoP); USB modems for Internet access and music downloads #SAmobile

Me: “Music and mobile are fantastic partners.” Dan Rosen CEO, Australian Recording Industry Association #SAmobile

RT @tomiahonen @madanrao “social listening” people will listen to the same song together

RT @tomiahonen @madanrao Smart Mobbing during live concert, fans will flock, be driven by smartphones

RT @tomiahonen @madanrao since the internet, the value of live music has gone up #SAmobile

RT @EtisalatSL Interesting insight from @MadanRao : Piracy of music means your songs are awesome

RT @ligeis @madanrao “Content is King, Data is the Emperor” #SAmobile via @tomiahonen cc @Pablo_Valcarcel @chozero

RT @JarkkoTiainen +1 for this! @tomiahonen Positive Pirating: if your content is not pirated, its not popular. Thus treat pirating as a positive – @madanrao

RT @martingicheru Inmobi is good example of coming from Asia, has become 2nd biggest mobile ad platform – @madanrao #SAmobile

RT @tomiahonen Tomi comment “Positive Pirating” as metnioned by @madanrao – this is also what Rovio does, ie Angry Birds, they love their pirates

Ralph Simon sets ICTA a target for increasing women’s involvement in mobile developer community #SAmobile

Q&A: Are Facebook, Apple creating a fragmented Internet? Ref. Tim Berners-Lee’ column #SAmobile

Awesome lunchtime networking with local startups, ad/creative agencies #SAmobile

Hans Wijesuriya, Dialog Axiata: 90% of us keep our mobiles within 1 meter all day and night #SAmobile

Hans: We have a beachhead opportunity to digitally empower every citizen across the economic pyramid. #SAmobile

Hans: Cross-sector inclusion — inclusive commerce will create a more equal world. Parity access to markets and commerce. #SAmobile

Hans: But m-commerce lags e-commerce by 8 times, even though mobile penetration is 8 times fixed line Internet penetration. #SAmobile

Hans: Mobile share of ad-spend is only 0.7%. Success factors for m-commerce: 4 As: Availability, Affordability, Applicability, Affinity #SAmobile

Hans: Global influences, homogenous, cosmopolitan: high end segments. MoP, BoP: mass market, but not homogenous #SAmobile

Hans: Need to plant more commercial connectors on mobile platform. Need exponential business models #SAmobile

Dinesh Suparamadu, Hsenid: M-Commerce app in Africa – Track your kids during schoolbus dropoff/pickup (RFID, SMS alerts) #SAmobile

Idrees Butt, SMS-All, Lahore/Pakistan: “Social networking on mobile” #SAmobile

Idrees: Need to create Facebook-like features via #SMS; huge market in developing countries #SAmobile

Idrees: Pakistan party Tehrik-e-Insaf (Imran Khan) – used SMSall for membership dive. 1M users in less than 6 months #SAmobile

Idrees: A professor started an English language service group via #SMS – grew to 100,000 members in 2 years #SAmobile

Idrees: Our network has 400,000 communities; around 150,000 are active #SAmobile

Idrees: Some journalists break news using our SMS info network #SAmobile

Idrees: Next steps – I wish I could take this concept global; interconnectivity between operators #SAmobile

Idrees: Operators should make #SMS more social for their subscribers. This will extend the relationship even if smartphones replace featurephones #SAmobile

Me: How long will operators have an innovative role to play in the mobile ecosystem, and how will this role change? #SAmobile

Idrees: Operators should creatively manage the user base they have of featurephones. #SAmobile

Dinesh: Operators still have greatest ability to monetise application development #SAmobile

Hans: There is a symbiotic relationship between operators and OTT players. Operator has two key relationships: customer, payment. #SAmobile

Hans: Google has taken the mobile world by storm. Bigger concern in developed markets, operators were caught sleeping #SAmobile

Hans: This has not happened in emerging markets; operators will still play a key role in emerging markets #SAmobile

Suren Pinto, CEO WaveNet: One of the future areas for operators: extending and evolving services to the cloud #SAmobile

Suren/Wavenet: Look at companies gone bust – Kodak, Blockbuster Video, etc. #SAmobile

Suren: Kodak’s business was capturing memories, not just creating photographic film. Blockbuster – home entertainment or video rentals? #SAMobile

Suren: Communication needs today: realtime (voice), near realtime (SMS), offline #SAmobile

Suren: Operators should ask – am I a connectivity pipe, or provider of rich communication services? #SAmobile

Suren: Wavenet: Architects of Possibility #SAmobile

Hassan Shahid, Mobilink Pakistan: We get asked by Unilever to target customers who are women and wash clothes themselves (not maids!) SAmobile

Hassan: Pakistan has 175M people, 65% mobile penetration. Mobile Internet users: 13 million #SAmobile

Hassan: Estonia, Finland, Spain have declared Internet access as a legal right for citizens #SAmobile

Hassan: ABI: There will be over 225M cellular M2M connections by 2014 #SAmobile

Hassan: M2M connectivity options – home (appliances), office (building security) #SAmobile

Hassan: Mobilink Pakistan has largest music lovers base (15M users), largest SMS texting base (22M texters) #SAmobile

Hassan: Our mobile storefront is called Jazz Bananas. Automotive apps, entertainment, social media #SAmobile

Prabhath Gamage, Mobitel Sri Lanka, shows example of livestreamng on mobile TV; need to adjust to user timeshifts. #SAmobile

Q: Why do so many Asian mobile operators suck when it comes to revenue share with developers? #SAmobile

Up next: closing keynote by Ralph Simon, CEO, Mobilium #SAmobile

Ralph shows Fast Company issue on 100 most innovative people in business #SAmobile

Ralph: Lord Kelvin, 1897: “Radio has no future!” #SAmobile

Ralph: Darryl Zanuck: “TV won’t last!” #SAmobile

Ralph: Bill Gates: “We always overestimate the change that will occur in the next two years and under estimate the change that will occur in the next ten years.” #SAMobile

Ralph: Anne Chapman (1979): Half the people in this room will work in jobs that haven’t been invented yet. #SAmobile

Ralph cites Turing and Hollerith and invention of computing. No one knew how they would change finance etc. later #SAmobile

Ralph: Enterprise software world has completely been transformed by companies like Salesforce #SAmobile

Ralph: This week New Orlean’s newspaper went bust. Publishing is changing #SAmobile

Ralph: Other examples of disruption – Craigslist and classifieds; Expedia/Travelocity; AirAsia; Skype #SAmobile

Ralph: One day a blind person will be able to drive a car from Colombo to Khandi without hitting an elephant. Wait for Google cars! #SAmobile

Ralph cites the work of Arthur C. Clarke on satellites, who was based in Sri Lanka #SAmobile

Ralph: All you need is creativity and innovation. The Information Age is the age of innovation, disruption, acceleration #SAmobile

Ralph: Key telecom values: reliability, dependability, stability – opposite of creative values #SAmobile

RT @tomiahonen Ralph Simon at #SAmobile MTN and TiGo sell life insurance (telcos!)

Ralph: Telecom thinking = value extraction. Internet thinking = value creation. Who do you think wins? #SAmobile

Ralph: Need of the hour: ecosystem thinking (create, discover, consume, monetise) #SAmobile

Ralph: Other trends to watch: 3D printing, NFC (for loyalty services, not just payment) #SAmobile

Ralph shows AR app where you can point your phone at a house and it will tell you the sale price #SAmobile

Ralph: Whatever can be turned into information will be. Define new value control points and you will succeed #SAmobile

South Asia Mobile 2012 conference wraps up! #SAmobile

An honour and delight to be sitting and tweeting next to Tomi Ahonen…       #SAmobile

Thanks to ICTA/Sri Lanka and event sponsors for putting together the 3rd annual South Asia Mobile Conference! #SAmobile

Great to meet guest speakers Tomi Ahonen, Ralph Simon as well as our friends from Pakistan Idrees and Hassan! #SAmobile

Thanks to all re/tweeters in this room and around the world; see you all next year! #SAmobile

My compiled tweets: South Asia Mobile 2012 conference, Sri Lanka #SAMobiCon2012 #SAmobile http://mobile.techsparks.com

Compiled Tweets: GoMobile 2012 Conference, Malaysia

Dr Madanmohan Rao
Editor, “The Asia-Pacific Internet Handbook”
Research Projects Director, MobileMonday

Email: madan @ techsparks .com
Tweets: http://twitter.com/MadanRao
Books: http://bit.ly/TU12l

Logging in now from the GoMobile 2012 conference in Malaysia! www.gomobile.my #GoMobile

Looking forward to my presentation on Mobile Business! #GoMobile

Kamil Othman: MSC Malaysia’s vision: “An innovation-led, knowledge-rich and progressive society and nation”

Kamil/MSC: Three industry clusters – IT, Creative Media, Shared Services/Outsourcing

Too Tian Jen, U Mobile, Malaysia: Over 100 million smartphone users will belong to the ‘gigabyte club’ (over 1GB per month) in 2012

Too Tian Jen, U Mobile, Malaysia: By 2012, the number of mobile connected devices will exceed the world’s population

Sebastian Barros/Ericsson: There are 2 billion Internet users, 5 billion mobile users, 1.4 billion social media users; 200,000 #SMS messages sent every second #GoMobile

Barros/Ericsson: Mobile data surpassed voice in Q4 2009 ; Mobile data was double that of voice for the first time in Q1 2011  #GoMobile

Barros/Ericsson: We are connecting trees now for environmental monitoring! #GoMobile

Barros/Ericsson: Eric Schmidt: Every 2 days we generate as much information as from the dawn of civilisation till 2003

Barros/Ericsson: 1900: There were 16 cities with population of one million or more. 2010: 442 cities

Barros/Ericsson: 75% of world’s energy consumption comes from cities. 2% of world’s surface area is cities

Barros/Ericsson: Mobile necessities: environmental monitoring, public sector efficiency, smart buildings, microfinance, connected senoiors

Barros/Ericsson: Wired: Things which didn’t exist last year, we take for granted this year

Barros/Ericsson: Networked Society Index

Barros/Ericsson: Doubling mobile penetration  0.3% GDP increase

Barros/Ericsson: Indonesia loses 3 billion hours in traffic jams each year, $40 billion in loss of productivity and wasted fuel

Barros/Ericsson: IBM: Commuter Pain Index – Mexico City, Bangalore

Barros/Ericsson: Curitiba/Brasil: buses connected via 3G mobile broadband networks. Electronic ticketing via mobiles; fleet management via wireless.

Barros/Ericsson: Curitiba: M2M impacts: effective changes of departure times, public transport optimised, fuel cost reduced

Lai Shu Wei, Maxis: Social media has made us all sports commentators!

Lai/Maxis: Smartphones are creating a new world of consumerism; it is not just product or ecosystem any more. Consumerism has never been so high before

Andy Zain, Indonesia: Innovation has to address local constraints, eg. payment via mobile billing instead of credit cards

Mike Bikesh, CEO, iTrain, Malaysia: MoLoCo apps are in demand (mobile-local-commerce)

Bikesh/iTrain: e-commerce accounts for only 8% of retail; m-commerce will transform it

Up next: Mobile marketing panel moderated by Rani Wemel, Asia Pacific Mobile Learning & Edutainment Advisory Panel

Jason Lo, CEO, Tune Talk: Viral is great, but it is tough to predict, to get it right to and control it if gets out of hand

Lo/Tune Talk: Consymer recommendations have become the most powerful form of advertising

Lo/Tune Talk: 65% of Fortune 100 companies have accounts with Twitter, 54 % have Facebook fanpages, 50% have YouTube channels, 33% have corporate blogs

Lo/Tune Talk: Make sure you have a social media scorecard with core social media metrics

Lo/Tune Talk: Video of KLM Surprise (3 week campaign) – locate KLM passengers who checked in to a flight and to FourSquare, give them a little gift! Creating a smile on a face is better than attaching a smiley face.

Lo/Tune Talk: Put social media experts in charge of marketing, not just old-school marketing types

Lo/Tune Talk, jokes that in future you will have mobile apps which can tell if the person you meet in a bar is ‘safe,’ or how many gays there are in Starbucks!

Nguyen Xuan Tai, socbay.com, Vietnam (social + mobile cloud app): We turned down an offer from Google to buy us out

Nguyen: Naiscorp is a Vietnamese search engine founded in 2006. Winner of infoDev Top 50 Global. We brought MobileMonday to Vietnam last year

Panel on Mobile Publishing: iPixel Labs, MalaysiaKini, iDotTV, MobileMonday Tokyo

Lars Cosh-Ishii, MobileMonday Tokyo: For the rest of the world, the devil is in the details. For Japan, God is in the details

Lars/MoMo Tokyo: Reason for mobile success in Japan: the unique business model culture.

Lars: “Six Immutable Laws of Mobile Business” is a book you all must read http://siximmutablelaws.com/ http://tinyurl.com/87fg6tl

Lars: People used to joke that Japanese love to take pictures all the time. But now look at the whole world, they are all taking pictures all the time!

Lars: In Japan operators don’t wait for the Nokias of the world to come out with features consumers want; the operator and Japanese device manufacturers are together in device and service design

Lars: The future of mobile media is not apps – it is the Web. If you like the app store, you are going to love the Internet! HTML5 is coming

Lars: Less than half of one percent of Wired magazine’s subscriptions comes from tablets/smartphones

Lars: Advice to content players wanting to enter the Japanese market: translate content into Japanese, make sure it is in tune with local culture, and find a good local partner

John Clark, iPixel Labs: Ian Harrington, Google: “If you don’t have a mobile strategy, you don’t have a future strategy.”

Clark: Print is a declining industry in the US (rapid, not gradual, in the case of newspaper). And in the UK, the Guardian lost a million readers in 2010-2011

Clark: In ten years (2000 to 2010) US newspaper industry lost the ad revenues it built in 50 years (1950 to 2000)

Clark: eNewspaper is not an option, people want realtime info, not yesterday’s info. Realtime publication is the answer

Clark: People spend 44 mins/day on newspaper/magazines on tablets. Tablets are natural, but still used largely indoors. You can dump a PDF on a tablet but not on a smartphone

Clark: Choice: Native or Web App publishing approaches.

Clark: NYT put its content behind a pay wall; readership dropped by 90% in one day

Clark: Tablet reading is passive, lean back.

Kashminder Singh, Mobile World Magazine: We are a print magazine, we wonder what is our future! Internet users expect Web content to be free, will mobile users pay and turn around the fortunes of print?

Next panel: Mobile Security

Anwer Yusoff, Head at CyberSecurity Malaysia: Please don’t share passwords. Cybercrime has become a bigger area of crime than illegal drugs

Yusoff: We have four levels of Malaysia Trustmark (eg. privacy, reputation) for businesses online

Yusoff: 67% of smartphone users do not use keypad locks or passwords; 65% worry more about security on their laptop/desktop than mobile device

Yusoff: Advice – be data aware, stay compliant, secure your device

Jerome Chan, General Manager, Avira APAC: 1 mobile phone goes missing every 2 hours in Singapore

Chan/Avira: 113 cell phones are lost or stolen every minute in the US; At least 1.3 million mobile phones are stolen each year in UK

Nigel Tan, Symantec: Top costs cited from mobile loss: direct financial costs, loss of data, loss of productivity, loss of customer trust, damaged brand

Nigel/Symantec: Average annual cost on losses due to mobility-related security issues in Malaysia: US$183,000

Next panels: Mobile business, commerce. Pamela Yap, Dentsu Digital, Malaysia: AR Butterfly campaign of Japan was replicated in Malaysia also

Me: Mobiles + social media are creating a new language of business, eg. tweetups, ObseSMSed, textiety!

Me: Indonesia has Blue Bird, Silver Bird taxi fleets — maybe Angry Bird next?

Me: Maturity levels of m-business: aware, capable, centric, transformed

Q&A: There is growing concern over ‘free’ social media sites, privacy issues. Backlash coming?

Closing keynote: Malaysian Communications & Multimedia Commission: Digital Lifestyle will give rise to a massively connected scenario.

MCMC: Malaysia: Household broadband penetration exceeded the 50% target set by National Broadband Implementation (NBI)

Over and out; see you all at #GoMobile 2013! Thanks to Rani, Wemel and team for an awesome event again!

Thanks to all re/tweeters in this room and around the world!

Day Three: Mobile Marketing Association Forum, Asia-Pacific 2012

Dr Madanmohan Rao
Editor, “The Asia-Pacific Internet Handbook”
Research Projects Director, MobileMonday (www.mobilemonday.net)

Email: madan @ techsparks .com
Tweets: http://twitter.com/MadanRao
Books: http://bit.ly/TU12l  

Day Three of #MMAF2012 kicking off now! My compiled tweets: Day Two http://mobile.techsparks.com

#MMAF2012 coverage in Borneo Post: http://bit.ly/Ih5Z8x

Barney Loehnis, Head, Digital, Asia Pacific,  Ogilvy & Mather: 31% of 2011 commerce revenue in China came from m-commerce #MMAF2012

Up next: Ashutosh Srivastava, CEO, Mindshare Asia: (introduced as the industry’s “rainmaker” by Barney!) #MMAF2012

Ashutosh/Mindshare: Why do agencies still not ‘get’ mobile? Gap between ad spend and mobile usage is increasing #MMAF2012

Ashutosh/Mindshare: People have been saying “This is the year of mobile” for years! #MMAF2012

Ashutosh/Mindshare: Marketers should use ‘universal publishing’ – framework for multiple formats. HTML5 = Viagra for the Internet #MMAF2012

Ashutosh/Mindshare: We have set up an HTML5 hub in Mumbai for worldwide clients #MMAF2012

Ashutosh/Mindshare: Videos of case studies: Heineken (football match app: “Play your friends, play the world”) #MMAF2012

Ashutosh/Mindshare: Kimberly Clark used mobile for conversation about which way your toilet paper rolls! #MMAF2012

Ashutosh/Mindshare: Case study for a shampoo company, with haircut in the form of a QR code! #MMAF2012

Ashutosh/Mindshare: Axe campaign in Thailand – “Get the angel” – game to collect six angels. LBS system, clues around the city #MMAF2012

Ashutosh/Mindshare: Result: Axe market share grew by 23% #MMAF2012

Ashutosh/Mindshare: Use mobiles as tools for participation and also as a connector #MMAF2012

Ashutosh/Mindshare: Vietnam, World Toilet Day: Text to donate to build toilets in schools. Collections exceeded target by 75%. #SMS + billboards #MMAF2012

Ashutosh/Mindshare: Time for a brave new world: need bold clients, open source/collaborative working, new breed of comms planners #MMAF2012

Barney Loehnis jokes that Ashutosh is the ‘raging bull’ of the mobile marketing industry! #MMAF2012

Up next: Victor Fernandez, Director, Global Media Innovation, Unilever Pakistan #MMAF2012

Victor/Unilever runs through a list of acronyms: TVCs, mCPMs, mCTRs, etc. #MMAF2012

Victor/Unilever: Case study: Vaseline For Men mobile campaign during cricket tournament in India #MMAF2012

Victor/Unilever: Case study: Pepsodent campaign to make people brush at night (in addition to morning)  #MMAF2012

Victor/Unilever: Pepsodent: #SMS, edutainment used to engage with customers via permission marketing  #MMAF2012

Victor/Unilever: Case study: Toni&Guy haircare range (‘how to’ videos)  #MMAF2012

Victor/Unilever: Case study: Magnum Café promotions in Jakarta (food + #Twitter works well in Asia!)  #MMAF2012

Victor/Unilever: Case study: South Africa – Brandtone coupons in a pack of Omo washing powder  #MMAF2012

Victor/Unilever: Case study: South Africa – Brandtone coupons in a pack of Omo washing powder  #MMAF2012

Victor/Unilever: Case study: Bridging mobile and real world – vending machines in China  #MMAF2012

Victor/Unilever: Case study: InMobi mobile ad platform in Saudi Arabia for Sunsilk (images, videos) #MMAF2012

Victor/Unilever: Case study: Ayo Indonesia! “Come on Indonesia, Can!” – to host Southeast Asia Games  #MMAF2012

Victor/Unilever: Case study: Ayo Indonesia – within six weeks a mobile + social media campaign turned the mood around #MMAF2012

Victor/Unilever: Case study: Facewash campaign – WAP sites for ‘dressing room’ in cricket matches in India #MMAF2012

Victor/Unilever shows the classic 2X2 matrix of fun/useful customer/company apps #MMAF2012

Up next: Trevor Healy, CEO,  Amobee (acquired early 2012 by Singtel) #MMAF2012

Trevor/Amobee: “Year of the Dragon and Mobile Advertising” – mobile will close the loop in advertising” #MMAF2012

Trevor/Amobee tracing history of TV advertising in the US; frequency + reach has evolved in age of Internet and mobile #MMAF2012

Trevor/Amobee: Mobile can bring us back in touch with the consumer, which we lost in mass media age #MMAF2012

Trevor/Amobee: Mobile is not technology, but consumer-centric advertising #MMAF2012

Up next: panel discussion with all these speakers, moderated by Dilip Mistry, Senior Director,  Microsoft Advertising Division #MMAF2012

Dilip Mistry: Are we getting ahead of ourselves with mobile? Gap between mobile usage and ad spend #MMAF2012

Dilip Mistry: Market research estimates of mobile marketing spend varies: Juniper $3.3B, Strategy Analytics $3.6B, ABI #7.5B #MMAF2012

Dilip Mistry shows Gartner hype cycle: mobile advertising was in trough of disillusionment in 2010 #MMAF2012

Up next: Damien Cummings, Online Director, Asia Pacific and Japan, Dell #MMAF2012

Damien/Dell (@damiencummings): 50% of our ad budget goes to digital #MMAF2012

Damien/Dell: IT decision makers are more mobile Internet savvy than average #MMAF2012

Damien/Dell: We research mobile Internet behaviour over the past month: updated social network, wrote a blog, used search #MMAF2012

Damien/Dell: But mobiles still not influencing IT decision makers; flyers/posters are more effective #MMAF2012

Damien/Dell: This business is much more about face-to-face recommendations #MMAF2012

Damien/Dell: We are still trying to figure out how to leverage mobile marketing. Long-term play; product comparisons #MMAF2012

Damien/Dell: Techies will not tolerate hard-selling (eg. location-based marketing) #MMAF2012

Damien/Dell: We have smartphone apps now, and plan HTML5 next year, AR in FY14 #MMAF2012

Damien/Dell: All computers will become like iPads; Windows 8 will be a gamechanger #MMAF2012

Damien/Dell: Customers access Dell.com from mobiles for pre-purchase research, placing orders, tracking orders, support assistance #MMAF2012

Damien/Dell: Korea, Japan are good markets for mobile marketing; US is still consumer-centric for us #MMAF2012

Barney Loehnis, O&M (@barneylo): We did 40 mobile marketing projects last year. Q1 2012 – another 50 campaigns already #MMAF2012

Barney/O&M: We should actually be doing 2,000 campaigns this year. Need to re-imagine mobile; inspiration #MMAF2012

Barney/O&M: Mobile moments = Mindsets + Motives + Moods + Mode #MMAF2012

Barney/O&M: Mobile movements = Services + Sales + Segments + Systems #MMAF2012

Barney/O&M shows video of Golf car app (efficiency in electricity usage) #MMAF2012

Barney/O&M shows video of Nestle Milo Match Organiser (mobile app for Singapore youth) #MMAF2012

Barney/O&M: See www.milo-matchup.com.sg for details (www.nestle.com.sg/milo) #MMAF2012

Barney/O&M: Coke mobile campaign – send a Coke to a stranger half-way around the world via a vending machine + personalised #SMS #MMAF2012

Up next: Akihisa Fujita, Executive Vice President & Chief Representative,  Dentsu Digital Holdings Inc. (Singapore) #MMAF2012

Akihisa/Dentsu: I founded two companies in Japan – CyberCommunications (PC ads), D2 Communications (2000 – first mobile ad agency in the world #MMAF2012
#MMAF2012

Akihisa/Dentsu: Mobile ad market size in Japan is $1.5 billion, half of the world’s size: $3.3 billion #MMAF2012

Akihisa/Dentsu: Earthquake showed the value of mobile in Japan #MMAF2012

Akihisa/Dentsu thanks the audience and the world for their prayers, donations, visits to Japan after 2011 earthquake #MMAF2012

Akihisa/Dentsu: I was at SXSW conference in March last year, stopped all work to help out with relief efforts #MMAF2012

Akihisa/Dentsu: 4,000 people worked at DoCoMo round the clock after earthquake to restore network #MMAF2012

Akihisa/Dentsu: Mobile was as important as water and food after the earthquake. News, communication #MMAF2012

Akihisa/Dentsu: We in mobile industry were proud of helping Japanese deal with suffering after earthquake #MMAF2012

Akihisa/Dentsu: Mobile is a lifeline in Japan. “Earthquake early warning” function #MMAF2012

Akihisa/Dentsu: Mobiles have helped during floods, tornado #MMAF2012

Akihisa/Dentsu: Japanese smartphones have waterproofing, dustproofing. Shows pic of woman in bathtub: foam + phone! #MMAF2012

Akihisa/Dentsu: Next big wave – mobile broadcasting formats for TV across Asia
#MMAF2012

Akihisa/Dentsu: Mobile broadcasting formats: DVB-T, ATSC, ISDB-T, DRMB
#MMAF2012

Akihisa/Dentsu: Denso of Japan developed QR Codes in 2004. Came to the rest of Asia only 8 years later #MMAF2012

Akihisa/Dentsu: Businesses should not be two or three steps ahead of the customer, but half a step. Newest tech not always best #MMAF2012

Akihisa/Dentsu: Japanese carriers take only 10% of content revenues. Better way to grow ecosystem, unlike other countries #MMAF2012

Akihisa/Dentsu: Your enemy is not your rival or technology, but the customs/habits of your customers #MMAF2012

Akihisa/Dentsu: iPhone ecosystem was produced by studying the iMode of Japan’s DoCoMo #MMAF2012

RT @ranjidavid Akihisa-san’s presentation is a real treasure trove of sensible observations & recommendations-definitely the Godfather of Mobile! #MMAF2012

RT @ranjidavid And, a phenomenal ambassador for Japan! #MMAF2012 #japanesetourismboard

Up next: case study by Margaret Glover-Campbell, Senior Vice President, Marketing and External Communications, Poynt #MMAF2012

See also Margaret/Poynt’s info from Day One tweets: http://mobile.techsparks.com #MMAF2012

Michael Bayle, Senior Vice-President and General Manager, Mobile, ESPN: We are a multimedia organisation (TV + print + digital) #MMAF2012

Bayle/ESPN: Mobile is the first screen. How many of you look at your phone before you look at your loved one for the day? #MMAF2012

Bayle/ESPN: Mobile is the bridge to connect fans to all media. We opened up the ESPN API program at SXSW  #MMAF2012

Bayle/ESPN: Sports is the original social media.  #MMAF2012

Bayle/ESPN: Sports consumption happens more on mobiles; contribution of content as well is via mobile  #MMAF2012

Bayle/ESPN: ESPN: 99M TV viewers, 60M digital. 128 M accessed us via mobile Web in Feb 2012 #MMAF2012

Bayle/ESPN jokes that he checked sports scores on mobile during the other speakers’ presentations!  #MMAF2012

Bayle/ESPN:  Our goal – no fan should be left behind. We use all mobile platforms around the world  #MMAF2012

Bayle/ESPN: Our app user base is growing at 5 times mobile Web users. Fantasy leagues are a driver  #MMAF2012

Bayle/ESPN: We have over 50 sports apps. Fragmentation, compatibility is a challenge #MMAF2012

Bayle/ESPN: Mobile is the bridge to the live experience #MMAF2012

Bayle/ESPN: “Complete surround viewing” via mobile  #MMAF2012

An honour to be seating and tweeting next to @RanjiDavid …     #MMAF2012
#MMAF2012

Bayle/ESPN: Mobile is a transaction engine – beyond just ads  #MMAF2012

Bayle/ESPN:  We plug in to eBay to make it easier for fans to buy tickets  #MMAF2012

Bayle/ESPN:  Mobile is nirvana for reaching the ‘man cave’ in the American home – impulse purchases bypassing the wife!  #MMAF2012

Bayle/ESPN: But Asian wives also hold the purse strings, so our model will work here too!  #MMAF2012

Follow Bayle/ESPN at @roppongit #MMAF2012

Q: Is your mobile platform as profitable as TV? A: We are removing the friction between them, we have no ‘mobile sales people’ #MMAF2012

Up next: Kerstin Trikalitis, CEO,  Out There Media #MMAF2012

Kerstin: We deal with Maxis, Digi, XL, Starhub, Globe #MMF2012

Kerstin: Opt-in mobile advertising: Maxis MyDeals has 5 million opt-in audience  #MMF2012

Kerstin: Opt-in mobile advertising: Digi ideal, XL Xtra also successful #MMF2012

Kerstin: Opt-in mobile advertising: We have 10 million opt-ins across Southeast Asia in the last 12-18 months (video, #SMS, etc) #MMF2012

Kerstin: BMW Innovation Days – opt in campaign on Maxis MyDeals. 19% response rate to test-drives via #SMS #MMAF2012

Kerstin: BMW Innovation Days – smartphone campaign – 45% video views, 40% content downloads, 32% asked for more info #MMAF2012

Kerstin: Case study: Clinique repair wear couponing. Awareness, trials of new products. 17% downloaded video, 33% registered #MMAF2012

Kerstin: Case study: Dynamo detergent brand. Campaign to shift from powder to liquid; mobile couponing. 18% response rate  #MMF2012

Kerstin: Case study: Coke – football event series. #SMS campaign. 10% response rate, 40% conversion rate (downloaded content)  #MMF2012

RT @sonyamadeira Coca-Cola focusing 90% mobile spend on SMS: Kerstin #mmaf2012

Kerstin: Case study: Philippines, #SMS capital of the world. Sunsilk campaign. 22% response rate, 50% registered for make-over contest #MMAF2012

Kerstin: Case study: Philippines: HSBC launched red Mastercard for females. 40% response rate, 15% conversion (free shoes campaign) #MMAF2012

Kertsin: We had to block the campaign after some time because the call centre could not handle the call traffic! #MMAF2012

Kerstin: Case study: Indonesia – Intel mobile site campaign, via batik imagery  #MMAF2012

Kerstin: You can use mobile marketing for any industry. Our clients keep coming back
#MMAF2012

RT @sonyamadeira SEA 10-20% response rates not being seen anywhere else for opt-ins: Kerstin, OTM #mmaf2012

Panel moderated by Joseph Lumban Gaol, mStars: Rajat Basra, M2M Interface; Kiki Rizki, Mig33; Andi Sadha, Activate #MMAF2012

Barney calls them the ‘crown jewels’ of mobile marketing in Asia! #MMAF2012

Kiki: Mig33 mobile social network has 33M registered users in Indonesia #MMAF2012

Rajat/M2M (made to measure) – we are part of Omnicom. Andi/Activate – we are an independent agency #MMAF2012

@JoeGaol shows chart of mobile ecosystem: publishing, creative, regulatory components #MMAF2012

Kiki on Indonesia market: Villagers go to villagemaster’s house to watch TV, but discuss it on their mobiles via Mig33 #MMAF2012

Rajat/M2M: 97+ per cent of mobile subscribers in Indonesia are pre-paid, hard to get profiles before hand #MMAF2012

Rajat/M2M cautions that network quality is not stable in Indonesia; not exciting to marketers #MMAF2012

Up next: Fireside chat with Matt Briant, Dentsu Asia Digital Division and Robert Woolfrey, Millennial Media #MMAF2012

Panel: Trends for next year – video/animation on mobile. Convergence of TV money. Need more intelligent targeting #MMAF2012

Case studies presented by Millennial Media http://www.millennialmedia.com/ #MMAF2012

Matt Briant, Dentsu Asia Digital Division: Mobile is like a mobius strip – no clear beginning or end! #MMAF2012

Jason Chiu, CEO, Cherrypicks: The O2O Revolution (Online to Offline) is the big trend in mobile #MMAF2012

Jason/Cherrypicks: iButterfly platform is a collaboration between Cherrypicks and Dentsu: AR + gamified coupon entertainment #MMAF2012

Jason/Cherrypicks: Techs used: AR + LBS + motion sensing. 3 minutes per engagement on average to ‘catch’ butterfly in HK, Indonesia, Malaysia, Thailand #MMAF2012

Jason/Cherrypicks: In HK – 16 clients, 23 campaigns, 8M butterflies caught. Discount on MTR fare for winners #MMAF2012

Jason/Cherrypicks: Samsung – 934K+ butterflies caught, $2 donated per butterfly for social cause #MMAF2012

Jason/Cherrypicks: Banks may be cautious about using QR codes in campaigns; risk of being compromised #MMAF2012

Jason/Cherrypicks: The future is about image recognition on mobile/portable devices #MMAF2012

Jason/Cherrypicks: Image recognition, touch via “active cards” are important for O2O strategies #MMAF2012

Final panel moderated by Rohit Dadwal, MMA: Ashutosh Srivastava, Mindshare Asia;
Rahul Welde, Unilever; Xin Ye, Casee #MMAF2012

Q: What does it take to be a Chief Mobile Officer? Rahul/Unilever: Chief Mobile Officer first has to be a Chief Consumer Officer #MMAF2012

Ashutosh/Mindshare: Mobile connects all the channels, so mobile strategist/evangelist has to know whole ecosystem #MMAF2012

Xin Ye/China: Casee is largest mobile ad network in China. China has second largest app downloads in the world, after USA #MMAF2012

Xin/Casee: Many e-commerce firms in China are now on mobile #MMAF2012

Rahul/Unilever: Conversation needs to shift from how many are on mobile, to how to use mobile #MMAF2012

Rahul/Unilever: Mobile is still new to tens of thousands of marketers; need capability building, awareness in the industry #MMAF2012

Rahul/Unilever: We are growing our mobile budgets by 5X, 10X, 15X – it is accelerating. Need more creativity, scale #MMAF2012

Rahul/Unilever: More people need to get the ‘aha’ moment with mobile. Instead of ‘Year of mobile’ it should be ‘Decade of mobile’ #MMAF2012

Xin/Casee: In China the budget is shifting to Internet video (especially for younger people, on smartphones) #MMAF2012

Xin/Casee: E-Commerce powered by mobile will grow in China; cash-on-delivery cost is low in China #MMAF2012

Xin/Casee: Reverse flow – some online gaming companies are now advertising on TV also! #MMAF2012

Rahul/Unilever: Don’t fall into the medium trap, the idea is more important #MMAF2012

RT @SHasenoehrl Amazon China expecting up to 40% of purchases from mobiles this year, says Xin Wee of Casee #mmaf2012

RT  @SHasenoehrl  Don’t think of mobile as something totally new, its a digital extension, build on +10 years of learning curve says @thisisashutosh #mmaf2012

Q: What about the different segmentations, eg. youth? #MMAF2012

Rahul/Unilever: Mobiles (like gaming) began with huge youth following but now is becoming broader #MMAF2012

Ashutosh/Mindshare: Voice messages for ads is hugely successful for mobile users in rural India. Huge reach, as compared to sending vans #MMAF2012

Q: Mobiles have helped topple governments in Philippines, Arab Spring; what are the lessons for marketers? #MMAF2012

Q: How to engage senior citizens in mobile marketing? A: Voice messages can work #MMAF2012

Ashutosh/Minshare: Look at mobile as a central touchpoint, but don’t look at it as a separate platform #MMAF2012

Rahul/Unilever: This is the most incredibly exciting time for a marketer. Mobiles are the largest untapped opportunity in the marketing universe #MMAF2012

Xin/Casee: Get inspiration from Tokyo, from subway commuters, from everywhere! #MMAF2012

Fourth MMA Forum wrapping up now! #MMAF2012

My compiled tweets from Day One, Two, Three: http://mobile.techsparks.com #MMAF2012

My Top 15 Takeaways from last year’s MMA Asia-Pacific forum: http://mobile.techsparks.com/?m=201105 #MMAF2012

Thanks to @RohitDadwal @SonyaMadeira and the rest of the MMA + RiceComms team for another magnificent annual event!

Thanks to all re/tweeters in this room and around the world – see you all next year! #MMAF2012       

Day Two: Mobile Marketing Association Forum, Asia-Pacific 2012

Dr Madanmohan Rao
Editor, “The Asia-Pacific Internet Handbook”
Research Projects Director, MobileMonday (www.mobilemonday.net)

Email: madan @ techsparks .com
Tweets: http://twitter.com/MadanRao
Books: http://bit.ly/TU12l

Day Two, #MMAF2012, kicking off shortly — good to meet Michael Yap, Deputy CEO, MDA again! www.mda.gov.sg

My compiled tweets: Day One (pre-conference workshops), #MMAF2012 http://mobile.techsparks.com

RT @MMA_APAC Opening keynote from Michael Yap @MDA starting shortly – role of mobile as a key component of consumer and citizen engagement #MMAF2012

RT? @gustavp Speaking later today at #MMAF2012 Singapore about our experiences in scaling mobile platforms in Africa.

FYI: “Internet Advertising in the US Sees Increase Due in Part to Mobile Growth”
http://bit.ly/JBFwFE #MMAF2012

Rohit Dadwal, MMA APAC: 20 countries are represented here at #MMAF2012

Rohit – good WiFi set-up, main one plus a backup one! Good conference #BestPractice! #MMAF2012

Michael Yap, Deputy CEO, MDA: “Interactive Digital Media in Singapore” – welcomes overseas visitors, invites them to spend money in Singapore! #MMAF2012

Michael Yap, MDA: Singapore has 150% mobile subscriptions, largest percentage ownership of smartphones in the world #MMAF2012

Michael Yap, MDA: Singapore has high-speed cable + mobile networks #MMAF2012

Michael Yap, MDA: Convergence: consumer wants same experience whether at home or on the move #MMAF2012

Michael Yap, MDA: Gov strategy – build vibrant IDM industry fuelled by R&D and ignited by grassroot #innnovation #MMAF2012

Michael Yap, MDA: IDM sector added 5,000 jobs over 2007-2010 in Singapore #MMAF2012

Michael Yap, MDA: IDM programme: Futurescape (industry), i.JAM (startups), FutureSchools (ed), i.Rock (univ R&D) #MMAF2012

Michael Yap, MDA: IDM capacity – 9 incubators (200 startups), 8 IRCs (research), 8 Futureschools, 7 iPlatforms #MMAF2012

Michael Yap, MDA: IRCs – bring best research univs to SG (games, visual computing, social media). eg. IIT-Bombay; + univs in China #MMAF2012

Michael Yap, MDA: Univ partnerships for SG – MIT, FGD, CAS, Keio, ZJU, IIT-B, UNC, THU, ETH #MMAF2012

Michael Yap, MDA: iJAM Reload Incubators – access to global markets. 700 entrepreneurs, 170+ products/services. #MMAF2012

Michael Yap, MDA: Local #startups: Garena, Mozat, Brand Karma, Razer #MMAF2012

Michael Yap, MDA: We want to turn the whole country into an IDM platform #MMAF2012

Michael Yap, MDA: Need innovation quality, market pathways, social participation, datasets, industry adoption partners #MMAF2012

Michael Yap, MDA: Testbeds in Singapore: Plaza Singapura, Clarke Quay, Sentosa #MMAF2012

Michael Yap, MDA: Testbed domains: 1. wellness and learning 2. tourism and lifestyle 3. media and entertainment #MMAF2012

Michael Yap, MDA: Partners: NTU  (active ageing), iHIS (wellness), NIE (learning), SMU (lifestyle), StarHub (creativity), SingTel (homes), FutureWorld (games) #MMAF2012

Michael Yap, MDA: “Pills are of the same size, but people are of all different sizes!” #MMAF2012

Michael Yap, MDA: Datasets – indoor consumer data, consumer billing, hospital data, elderly behaviour #MMAF2012

Michael Yap, MDA: Accelerator Workshop Series – bring disparate players together; matchmaking, crowdsourcing #MMAF2012

Michael Yap, MDA: 100 day bootcamp – we bring companies to Singapore to finish their product in 100 days and pitch to VCs! #MMAF2012

Michael Yap, MDA: AWS process – 5 Cs: call, crowdsource, connect, construct, convince #MMAF2012

Michael Yap, MDA: See www.idm.sg for details. Expressions of interest by demand drivers, to-market partners, startups, solutions providers #MMAF2012

Q: Is Singapore looking at any other cities for interesting stimulating models? A: Others are doing ‘physical’ things like techparks, startups #MMAF2012

Michael Yap, MDA: In other cities/countries the approach for new media is in silos, ours is more cross-cutting #MMAF2012

Q: How to stimulate demand for new innovative services/startups? A: Draw in players  through AWS #MMAF2012

Michael Yap, MDA: One challenge to create demand for new services: there is so much distraction #MMAF2012

Rohit Dadwal, MMA: A smarter tomorrow truly begins with mobile #MMAF2012

Hear, hear!!! Marcel Fenez: Global Leader, Entertainment and Media, PwC: It is scary to watch “Twitterwall” before you speak! #MMAF2012

Fenez jokes that ‘mobile mis-behaviour’ can be as interesting/revealing as ‘mobile behaviour!’ #MMAF2012

Marcel, Fenez, PwC: How to respond to challenges of relevance in a mobile digital world? Revenues unleashed only in last two years #MMAF2012

Marcel, Fenez, PwC: It is a golden age for the consumer. We ask people on the streets how they use mobile (video) #MMAF2012

Terrific PwC video: consumers like sorting news online, comparison shopping, free digital conent, cool apps, global content not available locally #MMAF2012

PwC video: consumers like viewing TV content anytime, YouTube on TV, want effective/easy payment methods #MMAF2012

PwC video: Some consumer pay for movies (eg. NetFlix), want physical ownership of things they like (“feels permanent”) #MMAF2012

PwC video: Mobile interaction makes you feel closer to the brand, personalities, interactivity (Hulu trivia games) #MMAF2012

PwC video: “The future is intense but exciting” – worldwide information access; but managing it is a problem #MMAF2012

PwC video: “The future is intense but exciting” – worldwide information access; but managing it is a problem #MMAF2012

Fenez/PwC: Consumer loyalty is more about content less on channels, devices (not service providers), cloud (less about storage). Convenience, Experience #MMAF2012

Fenez/PwC: Digital natives are abandoning email. 4 times the amount of time on IM than on emails #MMAF2012

Fenez/PwC: Relevance and engagement: Digitally empowered consumer, involved advertiser, collaboration route to competitive advantage #MMAF2012

Fenez/PwC: Ad trends – bought, owned, earned, managed advertising (within a social network) #MMAF2012

Fenez/PwC: Google has made 7 predictions about mobile advertising in 2015 – it will be No. 1 screen #MMAF2012

PWC’s Global entertainment and media outlook: 2011-2015: Digital forecast and trends www.pwc.com/outlook #MMAF2012

Collaborative digital enterprise: Dynamic, interconnected, continuously engaged with customer, employer and supplier ecosystem, through technology #MMAF2012

Fenez/PwC: Success lies in harnessing three industry-wide dynamics: 3Ds: Digital, Demand, Data #MMAF2012

Fenez/PwC: Imperatives for success: digital talent management, end-to-end digital workflow, future-proofing, trust/security, mining #MMAF2012

Fenez/PwC: TV has made mobile the second screen, the social screen (“social TV”). MMOG got this much earlier #MMAF2012

Fenez: Gaming industry in 2015 will be five times size of music industry. Look at videogame industry for lessons on mobile/social #MMAF2012

Rohit shows cartoon: “I can’t afford a smartphone, how much for a dumb one?” #MMAF2012

Srikanth Raju, APAC Head of Ecosystems, Nokia: Mobile = passport for brands to win globally #MMAF2012

Srikanth/Nokia: There are 1.2 B active mobile broadband subscriptions in the world (17% of total). 45% growth in last 3 years #MMAF2012

Srikanth/Nokia: Local digital content going global – cricket content for Indian expats, baseball news for Americans, etc. #MMAF2012

FYI: Canadian smartphone users now outnumber traditional cellphones; business implications http://bit.ly/I885eg http://bit.ly/I6NARp #MMAF2012

FYI: Nokia in Asia – smartphones in China, dual-SIM phones in India http://bit.ly/K4e9kj http://bit.ly/HXKzOv #MMAF2012

FYI: Google’s 7 predictions for ads in 2015 http://bit.ly/JtgeeC #MMAF2012

Srikanth/Nokia: We provide revenue tools for global + hyper-local players #MMAF2012

Next chat: Todd Paris, Microsoft Advertising; Nick Seckold, Mindshare Asia #MMAF2012

RT @ohrisaurabh Nick Seckold (Head, Digital APAC, Mindshare) – the challenge is to choose the right platform for mobile advertising. #MMAF2012

RT @SHasenoehrl Mindshare’s Indian team the “flagship” in terms of mobile, says @secko23 #mmaf2012

Looking forward to moderating my track today on Mobile Data at #MMAF2012!

Up next: Caroline Doussot, Head, Mobile Marketing, Gemalto
Narayanan Rajgopalan, Head, Planning, Wunderman #MMAF2012

Nari/Wunderman: Challenge of mobile: Performance guarantee, no clearly defined RoI metrics #MMAF2012

Nari/Wunderman: #SMS has performed better than any other mobile ad-channel (90% of handsets, instant conversation engagement #MMAF2012

Nari/Wunderman: #SMS is still the biggest opportunity for your mobile marketing strategies in Asia #MMAF2012

Caroline/Gemalto: 57% of Asia Internet users purchased a product from the Web after receiving a promo #SMS message #MMAF2012

Caroline/Gemalto: Consumer concerns – spam, lack of trust, lack of control over personal data #MMAF2012

Caroline/Gemalto: Permission marketing is the privilege, not the right, of delivering anticipated, personal, relevant messages (Seth Godin) #MMAF2012

Caroline/Gemalto: LSE: Brands with the most positive conversation grow 4 times faster than others in their category #MMAF2012

Caroline/Gemalto: Our solution – Lassoo (smarter conversations in mobile marketing). Target, Engage, Convert, Generate #MMAF2012

Caroline/Gemalto: Engagement (privacy, permission, relevance) + Tech (reach, experience, response) #MMAF2012

Caroline/Gemalto: Smart message can outperform #SMS with richer brand coupons, + qualification #MMAF2012

Caroline/Gemalto: Upto 40% response rate increases reported with smart conversation in mobile marketing #MMAF2012

Nari/Wunderman: 1st screen = opt-in screen; 2nd screen (mobile Web) = call to action (eg. Piat car info – demo) #MMAF2012

Nari/Wunderman: Another format = 3 screens + 1 call to action (loyalty programme for an airline) #MMAF2012

Nari/Wunderman: For quick surveys: 5 screens + 1 call to action #MMAF2012

Nari/Wunderman: You can track campaigns in realtime #MMAF2012

Nari/Wunderman: Mobile engagement works better than email; faster too #MMAF2012

Nari/Wunderman: Case studies: GDF Suez; Etam (clothing store) #MMAF2012

Caroline/Gemalto: This is a SIM-based solution #MMAF2012

Up next: Hanis Harun, Global Executive Director, Consumer Insights and Innovation (Telecom), Nielsen #MMAF2012

See also Hanis Harun’s Nielsen info from yesterday’s workshop tweets: http://mobile.techsparks.com #MMAF2012

Hanis/Nielsen: Tablet owners spend a longer amount of time with their content (though smartphones used more frequently) #MMAF2012

Hanis/Nielsen: Tablets open up new opportunities of deeper engagement for marketers and brands #MMAF2012

Hanis/Nielsen: 3 Rs of mobile marketing success: Reach, Resonance, Reaction #MMAF2012

Hanis/Nielsen: An interesting category to watch will be smaller tablet usage in Asia, eg some use mini-tablets as phones #MMAF2012

Up next: Phalgun Raju, Regional Director and General Manager, Southeast Asia, Hong Kong & Taiwan, InMobi #MMAF2012

Phalgun/InMobi: Mobile web – average user in Asia consumes 5.5 hours of media a day #MMAF2012

Phalgun/InMobi: Mobile Web usage patterns (ranking) – communication, entertainment, search, shopping #MMAF2012

Phalgun/InMobi: 50% of mobile Web users in Asia see mobile as their primary or exclusive way to Net access #MMAF2012

Phalgun/InMobi: Mobile mothers are spending a lot of time playing casual games! #MMAF2012

Phalgun/InMobi: 63% of Asian mobile users are as comfortable with mobile ads as TV/Internet ads
#MMAF2012

Phalgun/InMobi: Mobile ad impacts on purchases – awareness, favourable opinions, serch, shoping, sale #MMAF2012

Phalgun/InMobi: Mobile ad impacts on purchases – awareness, favourable opinions, search, shoping, sale #MMAF2012

Phalgun/InMobi: Purchase intent on mobile is 5 times than on Internet #MMAF2012

Phalgun/InMobi: Decide on what is your campaign goal: conversions or conversations. Direct response, campaign recall  #MMAF2012

Phalgun/InMobi: Targeting capabilities of our network: switchers, upgraders, advocates  #MMAF2012

Phalgun/InMobi: Calls to action: click to landing page, click to video play, click to search, click to store, click to call, etc. #MMAF2012

Phalgun/InMobi: Leverage the power of HTML5 to bring your products to life; also 3D modelling #MMAF2012

Phalgun/InMobi: Case study – Levi jeans customisation, by body types (video). Chose waist and seat type, describe fit issues. Click to buy #MMAF2012

Phalgun/InMobi: 31% of consumers would like to see coupons to make use of mobile ads
#MMAF2012

Phalgun/InMobi: Recommendations – integrate a store locator option within your ad unit (also store hours: 27% of consumers want it)  #MMAF2011

Phalgun/InMobi: Recommendations – video should be funny, innovative, cool to become viral  #MMAF2012

Phalgun/InMobi: Build a fan base by integrating social media within the ad unit #MMAF2012

Phalgun/InMobi: Gaming is the #1 time spent activity on mobiles; use gamification in your brand campaigns #MMAF2012

Phalgun/InMobi: We offer custom mini-game solutions. Also games with licensed brand info  #MMAF2012

Magnificent talk by Phalgun Raju of InMobi, this is keynote-worthy material! #MMAF2012

And now panel discussion for all these track speakers, moderated by Joe Nguyen, Vice President, Southeast Asia & India, comScore #MMAF2012

Good discussion on distinctions between mobile v/s device; ads v/s content #MMAF2012

Caroline/Gemalto: We still have work ahead to build mobile as a medium; marketers are used to old media, old metrics #MMAF2012

Q: What is the revenue split of marketers between #SMS, apps, mobile Web? #MMAF2012

Kerry Brown, Nielsen: We are educating governments/regulators about tagging and its implications #MMAF2012

Caroline/Gemalto: We need to educate regulators about permission marketing and its benefits for customers and business #MMAF2012

Up next: Gustav Praekelt, Founder and Chief Executive Officer, Praekelt: Johannesburg, South Africa #MMAF2012

Praekelt Consulting won a GSMA award (featured in Mobile Africa Report 2012: http://bit.ly/HvqLTm #MMAF2012

Praekelt video: African women touches her hair 37 times day, but accesses her mobile phone 82 times day! #MMAF2012

Praekelt video: There are more mobile phones in Uganda than lightbulbs #MMAF2012

Praekelt video: More than half of Africa’s population is younger than 20; they are the mobile generation #MMAF2012

Praekelt: Mobiles have reached the stage where they can offer population-level services #MMAF2012

Praekelt: Many countries are “mobile only” not just “mobile first” – mobiles are perfect for marketing there #MMAF2012

Praekelt: Unmetered services are very popular in Africa, eg. Blackberry DM #MMAF2012

Praekelt: Mobile social networks – susceptibility to influence is as important as influentiality #MMAF2012

Praekelt shows example of mobile campaign to change behaviour about HIV/AIDS, and measure impacts #MMAF2012

Praekelt shows network visualisation of mobile social media campaign (nodes are users): “behavioural contagion” #MMAF2012

Praekelt: Nigeria is associated with Nollywood, oil and Guinness (No. 1 market in the world, more than Britain or Ireland!) #MMAF2012

Praekelt: Nigerians also crazy about football; we used that via mobiles to create a loyalty programme for Guinness #MMAF2012

Praekelt: Young Africa Live – winner of Mobile Marketing Awards 2011 – Social Impact #MMAF2012

Praekelt: Young Africa Live – portal about HIV/Aids (quiz, safe sexual practices, tests)
#MMAF2012

Praekelt shows video of Young Africa Live content: inspiring quotes about behaviour change for HIV/Aids; 2 million comments; 960,000 unique users #MMAF2012

Praekelt: Network visualisation can show you who influencers are, and give them incentives to spread the message #MMAF2012

Praekelt: We are using this model for tuberculosis campaigns and maternal nutrition #MMAF2012

Q: Will there be a “Savannah Spring” like Arab Spring with African despots overthrown via movements + social media? #MMAF2012

Praekelt: Governments can also use digital media to track and crack down on activists #MMAF2012

Me: Check out the book “Net Delusion” http://bit.ly/I2cUlB #MMAF2012

All power to Praekelt Foundation and Praekelt Consulting: a business can also be a social business! #MMAF2012

Up next: Ville Kulmala, Chairman, #MobileMonday Thailand #MMAF2012

Kulmula: Travel process has good opportunities (transition points) for mobile and social media, eg share photos, book tix, planning #MMAF2012

Kulmula: Nike case study – high impact #Twitter – FuelBand (on your wristband), synchronises through social media #MMAF2012

Kulmula: Nike case study – you can “exercise for a cause” #MMAF2012

Kulmula: Spotify – seamless Facebook integration pus fully integrated mobile app. Artist pages link to Spotify. Timeline app: launched Jan #MMAF2012

Kulmula: Zuck’s Law: Every year Internet users will share twice as much information as the previous year #MMAF2012

Kulmula: Position yourself for growth; being first does pay off, but it can be painful #MMAF2012

Kulmula: Mobile Web apps are ‘discoverable’ – make the most of this aspect of the mobile medium in your marketing #MMAF2012

My question to the panellists: Is mobile making marketing more technical? Is this a “good” thing? #MMAF2012

Praekelt, Kulmula: Yes, marketers need to learn more about technology, but marketing is more about emotions,  need to bring the focus back to social #MMAF2012

Me: But mobile tech keeps changing and evolving, will never really ‘stabilise’ like newspaper industry, tech is always important #MMAF2012

Q: How to make campaigns viral? Praekelt: If people care, they will share. Give them good compelling content/causes #MMAF2012

Muhammad Nasrullah, CTO, Panasion Group, Lahore: Mobiles have leapfrogged Internet in Pakistan, more users #MMAF2012

My question to panellists: How to make mobile marketing campaigns replicable/transferable to other markets? #MMAF2012

Praekelt: In social/public issue marketing, local cultural sensitivities and legal issues are important, eg. in issues of sexual education #MMAF2012

My question to panellists: Academia are way behind industry in mobile media education, how to bridge the gap? #MMAF2012

Kulmula: Part of the gap is due to structural reasons and process of peer review in academic publishing – takes time #MMAF2012

Praekelt: Market research firms, operators, social media companies, search engines keep much of their data closed to peer review #MMAF2012

My question to panellists: How to bring about change management within brands/marketers and make them open to mobile? #MMAF2012

Praekelt: Create news skillsets in handling Big Data, analytics. Adjust to new time cycles – not annual, but realtime #MMAF2012

My question to panellists: Where are you seeing good examples of mobile marketing and advertising? #MMAF2012

Praekelt: Some of the best examples of the power of mobile marketing are in social impact and political change #MMAF2012

Praekelt: No one needs to convince any marketer in Cairo now of the power of mobile, thanks to the Arab Spring! #MMAF2012

Praekelt: Also see UNICEF’s use of mobiles in public health campaigns, eg. infant mortality in Uganda #MMAF2012

My closing question to panellists: Do some crystal-ball gazing: what will be the next big change in mobile marketing at next year’s conference? #MMAF2012

Kumula: The next big idea in mobile marketing will be from Asia! #MMAF2012

Praekelt: The next big idea in mobile marketing will be from an emerging economy; they are the closest to constraints, which trigger #innovation #MMAF2012

End of Day Two of #MMAF2012 – looking forward to drinks next at the aptly named Martini Bar…    

My compiled tweets: Day Two, #MMAF2012 http://mobile.techsparks.com