Compiled Tweetnotes: World Summit Awards – Mobile (www.wsa-mobile.org)
Abu Dhabi, Feb 3-5, 2013
Dr Madanmohan Rao
Editor, “The Asia-Pacific Internet Handbook”
Research Projects Director, MobileMonday
Email: madan @ techsparks .com
My compiled Tweetnotes: World Summit Awards #Mobile in #AbuDhabi http://mobile.techsparks.com
#WSAm kicks off! “#AbuDhabi’s Vision 2030 is built on sustainability + technology” – Peter Bruck, chairman, World Summit Awards
Bruck: “Collaboration + creative communities such as #MobileMonday help motivation and activation for mobile adoption”
Next jury + gala of world’s best e-content will be in Colombo, Sri Lanka; supported by ICTA www.wsis-award.org
RT @WSAoffice Intimacy of mobile phones creates a new world for entertainment or cognitive engagement! is the mechanism to promote such content!
RT@tarifsayed Prof. Bruck: “you need to change your mobile devices almost every year but good content live longer & might stay forever” #abudhabi
1. Tomi Ahonen
@TomiAhonen: “Near Future of Mobile: Content in the Age of Augmented Reality”
World population: 7.1B, FM: 4.1B, TV: 1.9B, Landline: 1.1B (declining), Mobile: 7.1B at the end of 2012
UAE was the first country to hit 200% mobile penetration. Sri Lanka and Philippines have hit 100%
June 2013 will be the mobile moment: there will be 100% mobile subscription on the planet
Mobile phones transcend literacy, poverty. New kinds of addictive behaviour – look at your phone, others around you will also do so!
8th Mass Medium is Augmented Reality (after print, recordings, cinema, radio, TV, Internet, mobile)
IKEA AR #apps – test furniture before you buy. Layar – AR view of Berlin Wall, World Trade Centre – though they don’t exist any more
SEEDA Augmented Reality rapper from Japan – used AR to tell the story of his songs in different places
iButterfly AR – CherryPicks. 300,000 users collected 100M butterflies in 1 year (10% of HK’s smartphone user base)
Augmented Reality in countries like HK is no longer a niche medium, it is a mass medium
AR pages in Tesco’s magazine: clickthrough rates of 15%. AR helps print become interactive in print itself
DirectOptic (French eyeglass retainer) – AR eyeware. Shoppers with AR have 41% higher conversion rate than normal online shoppers
1998: first downloadable mobile content was ringtone, in Finland. In 2020, there will be 1 billion consumers using AR
AR is native to the mobile device, no need of new devices. AR will be a billion dollar business by then
See Google video called “Project Glass: One Day.” Also www.layar.com (Amsterdam AR startup, #MobileMonday roots!)
Disney AR app – add magical elements to birthday cakes. The magic wand will literally bring magic!
Japan – Tokyo University study – AR goggles help people reduce overconsumption!
Companies with a headstart in AR: Google. Also many creative ad agencies, new #startups.
In 2020, we will not be able to imagine life without augmented reality!
2. Rich Ling
Rich Ling: “The Future Past of Mobile: Looking Back on Society from Year 2036”
Read chapters by @TomiAhonen and Rich Ling in the forthcoming book, “Global #Mobile” http://books.infotoday.com/books/Global-Mobile.shtml
I chose 2036 because that is the year I am supposed to die! I was born in 1954.
1947: blueprints of mobile communication cells. Shares National Geographic article in 1954 about personal communication device
We used to call places (eg. homes, offices) – now we call people
Mobile broadband user base exceeded landline broadband in 2008
2014 – year of wearable computing: eyeglasses, helmets, wristbands
Embedded and distributed mobile: tracking goods in complex logistical systems
The Internet of Things: better location-based services are coming (eg. safety apps while driving: tracking the ‘blind spot’)
2034 – chips replaced by implants?
Up next: Panel on mobile #design: Janine Warner, Gary Schwartz, with Maya Makanjee, Darius Bagdziunas, James Norwood
3. Janine Warner
@JanineWarner (www.DigitalFamily.com): Mobiles are used to save time, kill time, connect with others – all the time
Never has there been an interface as easy as the touchscreen – even for kids and monkeys!
RT @olgag And for the elderly! RT @MadanRao: Never has there been an interface as easy as the touchscreen – even for kids and monkeys!
Look at the Internet Archive to see how Internet design has evolved over the years
Should Web pages still be designed to fit over ‘the fold’? Where is the fold? New design with smartphones and tablets?
Modular design – put the most important content in the beginning, the rest later
Need to distinguish between ‘accessible’ on mobile v/s ‘usable’ on mobile
Good practice – develop for Mobile Web apps and Native Apps for iOs, Android, etc.
Make your design “fat finger proof!” Big touchable buttons, large fonts. Modular – to handle tablets and big screens
Evolution of mobile design – WML, HTML MP, HTML5/CSS3 (‘superman-like’ logo design)
Modular design helps you design for Google glass, Corning glass (fridge/table surface), giant living room screens, tablets (portrait/landscape), tiny phone screens
Responsive design – query to get the screen size and render content as appropriate
Adaptive design – requires a script on the Web server and a device database. Good for broad audiences
The Boston Globe is one of the first newspapers to use Responsive Design. RESS: Responsive + Serve Side
Content is not king, but prince! Thing not just about design, but how design works with content to deliver value
Designing for mobile first – begin with simplicity first, then layer complexity. But think of responsive also – for all screens
4. Gary Schwartz
Gary Schwartz: Stop thinking of mobile as a standalone screen – think of connected screens
Think of the narrative of screens: time spent on different devices, user behaviours, need for connected content/services
Follow the daily cycle in the lives and journeys of your consumers. That is the central narrative for effective design + CRM
Look not just at the screen, but the time/activity between screens – that is your digital velcro
Microsoft’s names for screens – Sage (desktop, laptop: serious, work), Entertainer, Wizard, Lover (phone)
Successful retail should be fluid, frictionless; consistent experience across screens. 1+1=3
Tablets etc are driving ‘couch commerce.’ There are two kinds of screen – one fisted (multitasking smartphones), two-fisted – tablets
Coming next: flexible screens. Components can also be worn on fingers like rings – no need of ‘phone’ device to take pics!
Focus on cloud continuity for your content and your credentials
5. Panel on Interscreen Design
Focus also on tasks like story telling and digital concierge.
The next revolution – new kinds of creative hacking on mobile devices.
TV entertainment is transforming by adding mobile interactivity during live shows (transmedia).
Cartoon: Mom tells the child, “No, you weren’t downloaded, you were born!”
Boris Nemsic: Time required to create 3.5 EB of data: from dawn of civilisation to 2003; 48 hours in 2010; 1 hour in 2020!
Mobile #apps are impacting businesses worth half of the world’s GDP: connectivity, services, transactions
Lewa Abukhait claims that “Blackberry apps make more money than Android or Apple developers”
7. Presentations by winners of m-commerce and m-business
RT OsamaManzar 5 winners: http://bit.ly/VCADVZ
5 winners: Keapo (Paraguay), MobiCash (Bahrain), Hostelworld.com Mobile (Ireland), Streetspotr (Germany), iButterfly (China/HK)
iButterfly: easy to replicate model in other countries, butterfly symbol translates well across cultures (now in 10 Asian countries). Payment – via advertisers. Next steps: commerce (impulse buying), long-tail (hyper-local), gaming
Q&A: What kind of curation is done for user-generated content?
8. Presentations by winners of m-government and participation
RT @OsamaManzar Winners for Mobile Government & Participation: http://bit.ly/Ttjzjd
#mGov winners: iPolice (Nigeria), Roadroid (Sweden), Towngas (China/HK), Connected Generation (Singapore), MyFunCity (Brazil)
9. Panel: Social Business & Mobile Activism
@OsamaManzar: “Voice and m-Content: Literacy and the Diversity of Local Content”
India: 1.2B population, Mobile: >900 M, FB: 65M, Internet: 120M, TV: 180M households
India has 7M teachers, less than 100K ICT labs. Lots of gaps still to bridge, need to look at numbers + percentages to understand India
80% of India’s 3.3 million NGOs are not online yet
eContent and mContent examples from India: EduVarta, mPustak, KisanSanchar, NanoGanesh, Hello Sakhi
Commercial returns and social returns on mobile content/services are equally important
Russell Southwood, Balancing Act Africa: Basic phones are 45-87% of handset market in Africa; 55-60% in 3-5 years time
Basic phones are $20-50 now, will be closer to $15 in 3-5 years
Current Internet ad spend is less than 5% of tracked ad spend in Africa (not including SMS campaigns)
Digital music market in Nigeria: $150M. Artistes get 20% of it
80% of Uganda’s population is working in rural areas. Community Knowledge Workers have smartphones for surveys, etc.
Challenge for content providers – book market is small in Africa, low reading culture. biNu project – using digital model
Emerging opportunities in Africa: mobile newspaper for local news, edutainment
Watch LTE models. Already launched in South Africa, Angola, Namibia, Uganda, Tanzania; soon Nigeria and DRC
10. Workshop: MobileMonday and Innovation Networks for Startups
Jari Tammisto, President, Mobile Monday, Finland (www.MobileMonday.net): “It is a privilege of our generation to be in mobile”
Values of MobileMonday chapters: Fun, volunteerism, orchestrated leadership, hub focus, trusted peer relationships at the local, regional and global level
Participatory branding: each local chapter can tweak the MoMo logo as locally relevant
If your city doesn’t yet have a local MobileMonday chapter, contact us immediately!
Me! (Research Projects Director, MobileMonday): MoMo is a new kind of global innovator community network, focused on startups and developers
See free annual reports on Mobile Africa, Mobile Southeast Asia on MobileMonday web site
Coming soon: my co-edited book, “Global Mobile,” with Peter Bruck: http://books.infotoday.com/books/Global-Mobile.shtml
Nagwa Zahran, Mobile Monday Egypt Chapter Manager: Mobile + social media transformed the Arab Spring, which in turn affected subsequent usage of mobile + social media
Egypt’s Technology Innovation and Entrepreneurship Centre (TIEC http://tiec.gov.eg) organises ideation camps, incubates mobile startups, and hosts awards for excellence
Alper Celen, Founder, Mobile Monday Dubai & Riyadh: Alliances are important for operators to succeed; operators will become more product-focused (good news for startups), local content/apps is key for success
Q&A: In Africa, entrepreneurs go to the US, make money and then come back to launch their own startups
Q&A: Arabic content on the Net/mobile needs a huge boost; Arabic mobile entrepreneurs need capacity building support, mentoring, and investors
11. Mobile Fans
Catherine Warren, President, FanTrust Entertainment Strategies, Canada: “Your Mobile Fans: Best Friends, Taskmasters and Critics”
Kinds of fans: groupie, core, critic, champion, subscriber, contributor, evangelist, viewer, supporter, patron, aficionado, zealot, transformers, creators, superfans
Fans want recognition, or at least some attention
RT @janinewarner Consider what kind of fan you are to better understand your fans. Picture them as people not spreadsheets. @FanTrust #WSAm
Chetan Sharma, President, Chetan Sharma Consulting, UK: “The Mobile Consumer: The Centre of the mobile Universe?”
“The most profound technologies are those that disappear. They weave into the fabric of everyday life until they are indistinguishable from it.” Mark Weiser, Xerox PARC
Bhutan has a national framework for app strategy: agri, #mhealth, financial services, disaster management
Chetan has produced the Bhutan Project Report on Emerging Mobile Apps Opportunity (for ITU); mobile must fit into Happiness Index!
Mobile is the remote control of our lives. Fourth wave opportunities: cloud, mobile analytics.
Context is the most valuable currency in mobile. Mobile will be major driver of advertising.
Every surface will become a computing platform. We will even see ‘epidermal electronics’ – electronic screens/devices etched into your skin!
“Digital tattoo” and epidermal computing are techs to watch
Phil Hendrix, Founder and Director, immr, USA @phil_hendrix: “The Mobile Reformation: Innovation at Mobile Speed”
Symptoms of churn: churn rate, failure rate, indifference, uncertainty
Mobile + the house of loyalty: engagement, advocacy, love, admiration. Brands need to be transparent, fair, considerate, reliable, trustworthy, rewarding
Mobile shopping should minimise friction, enable ‘shoulds’ (eg. ‘good for you’ resolutions – satisfice) – and maximise wants
Mobile adds new kinds of digital channels and digital signals – new kinds of Big Data and analytics
Alexander Felsenberg, CEO Felsenberg Consulting, Germany
Milind Pathak, Global Head of New Business of One97 Communications, India:
Maher Al Khan, Assistant Director, Channel Enhancement Services, e-Government Authority, Bahrain
Kamal Hassan, Founder, President and CEO of Innovation 360:
Q&A: Are operator app stores really dead? How can operators innovate on the app front? What are mobile operators doing with consumer data in the retail context?
Q&A: New opportunities are emerging for mobile #startups in loyalty space.
12. Panel: Mobile Education
Badr Ward, CEO, Ertiqa: “Mobile Edutainment: Smart Playgrounds for Preschoolers”
The challenge in educational system development is how to make it truly “motivating”!
There is a direct corelation between the reading level of students in grade 3 and their future success
Badr cites data: most of the paid Apple apps in education are for kids; tablet-using kindergarten kids outperform others
Recommendations: We need to created standards for educational products; protect children from digital age commercialism; set a research agenda
Video: Three key skills for digital natives: Reading comprehension, search skills, learning how to believe/trust (armour against doctrine)
Jon Mason, e-Learning Director, Centre for School Leadership & Learning Development, Charles Darwin University, Australia: “Changing Educational Practices: Mobile Makes its Mark”
Digital learning timeline: 1992: hypertext; 1994: Web; 1998: learning technology standards; 2009: cloud
Shifting focus: prescribed content -> inquiry; defined lecture time -> micro-lectures
Korea National Open University: mobile learning services delivered since 2009 (u-KNOU). Matched to learning preferences
Mobile readiness in education: re-thinking engagement and pedagogy. New capabilities possible: instant polling
Next storage frontier: using DNA as information storage molecule!
Jak Boumans, Managing Director Electronic Media Reporting, Netherlands
Dorothy Gordon, DG, Kofi Annan Center for Excellence in ICT & Development, Ghana
Madanmohan Rao, Chief Researcher Mobile Monday, India
Mario Franco, President, Foundation for Mobile Communications, Portugal
Q&A: Where are the job opportunities in mobile learning? (i) Textbook publishers working with startups to re-design print textbooks into e/mobile formats; linking them; annotations with teacher input (ii) Enterprise content: content design for byte-sized learning, microlearning, peer-to-peer learning, socialised learning, just-in-time learning. Using SMS for quizzes; certification; language learning (iii) Tools: authoring tools.
Examples: Skill Pill, PebbleTalk, KnowledgePulse
Ahmed Sami, Regional Manager, Enterprise Mobility: 3 Cs of mobile success: create, consume, connect/collaborate
SAP’s Mobile Innovation Centre: 60 developers in Dublin. Use case discovery, prototype innovation, deployment, assessment, final delivery
Case studies: Project Faith: Turkish government; Tommy Hilfiger; CIBC Mobile Banking for iPad, QTel Customer Retention, Mobile Money Transfer.
Levels of maturity: from lightweight apps to heavy process re-design
Emerging solutions: app provisioning and management; data partitioning; integration with app middleware platforms
14. Winners of Mobile Inclusion and Empowerment
5 winners: http://www.wsa-mobile.org/winners/m-inclusion-and-empowerment%20
MagicReader (Japan), AlzNav (Portugal), Blanco & Negro (Ecuador), Hand Talk (Brazil), WheelMap (Germany)
Q&A: How are these apps discovered, what is the user base and growth, what is the feedback on these apps
15. Winners of m-Media & News
5 winners: http://www.wsa-mobile.org/winners/m-media-and-news%20
Scoopshot (Finland), News 360 (US/Russia), TrafficMate (Sri Lanka), Bambuser (Sweden), Maestro Digital Publishing Suite (China)
16. Winners of m-Tourism & Culture
5 winners: map2app, Italy; Tripwolf, Austria; TaxiPal, Estonia; Harpoen, Indonesia;
Dérive App, Uganda
17. Winners of m-Learning & Education
5 winners: Back in Time, Portugal; WildChords, Finland; The Math Mage, Jordan;
KnowledgePulse, Austria; Project Noah, Canada
RT @janinewarner Project Noah turns your iPhone into a ‘butterfly net” to document wildlife using citizen scientists http://www.projectnoah.org/
Q&A: 85% of music learners quit pre-maturely.
18. Growing up Mobile: Youth Winners of World Summit Awards
Nathan Masyuko, Haki Game, Kenya: mobile games for sensitisation about social issues
Matt Clark, Fair Play Anti-Corruption Youth Voices, Belgium: awareness via music competition
Eba’a El-Tamami, HarassMap, Egypt: End social acceptability of sexual harassment in Egypt. Crowdsourced reports
Mathias Haas, Findia, Austria: media pluralism and social networking
Abbas Adel, MorsiMeter, Egypt: Tracking president’s performance
Thomas Stelzer, Assistant Secretary-General, United Nations, New York @ThomasStelzer
RT @WSAoffice Goal of the UN is to connect and provide information of what each of the MDG initiatives are doing, to get stronger. Empowerment of women entails progress in multiple MDGs.
RT Milind Pathak @patindian Exuberance of youth is always infectious
Q&A: Society needs better mechanisms to engage youth with the mainstream and help others learn from the youth (“reverse mentoring” needed!)
19. Ownership: User generated content, data privacy
Clemens Schwaiger, Arthur D. Little, Austria: European telcos need to differentiate. Many are turning to new markets overseas for expansion, and also offshoring.
#Startups play an important role in bringing innovative thinking to telcos
Sofie Maddens, Senior Director Global Services, Internet Society #ISOC: Is the mobile ecosystem truly open for #startups?
Warning to kids: Whatever you put on Facebook stays there forever, even if you delete it!
George Sharkov, Director of ESI Center Eastern Europe, Bulgaria: Emerging challenges: security of data, stolen devices (cloud is only a partial solution)
Latif Ladid: New generation has a new interpretation of privacy – they don’t seem to care for it!
Janine Warner: Guardian Project for journalists: if you get arrested the panic button deletes all data and sends out an emergency message https://guardianproject.info/
Q&A: Risks of mobile ecosystem: new kinds of gatekeepers, eg OTT players and their #app approval policies
20. Dolby: The Power of Mobile Sound
Tarif Sayed, Regional Director, Middle East & Africa, DOLBY @tarifsayed: Babies start hearing sound when they are 16 weeks old; the first sense that is developed
Sound can be powerful enough to alter your emotions
3 Is of success: Imagine, Innovate, Inspire. Think holistically, Design the future, Wow the consumer
Q&A: Janine Warner cites examples that designs/pictures are appreciated more if the sound is better
Q&A: What is the future of headphone design? Quality v/s health issues.
21. Mobile Entertainment
Ralph Simon, Chairman Emeritus & Founder, Mobile Entertainment Forum-Americas, UK:
“Latest trends in mobile entertainment”
Entertainment hubs: Hollywood, Bollywood, Tollywood, Nollywood, Kollywood (coming soon in Kenya? :- )
We are all becoming screenagers looking at phablets!
Mobile convenience = making things faster, easier, hassle-free
Examples: SingTel store (gamification), Motorola MotoActv (health + music), SoundCloud (sound + 3D printing), O2 (hyperlocal: live music channel on YouTube, with curation), Dallas Mavericks (AR-enhanced tickets), McDonald’s (giant digital billboard game), Android (face recognition in games), Orange and Sony Ericcson (David Guetta promotion),
RT @HarpoenLtd “Burberry & SingTel retail stores are interactive and foot traffic is tracked with analytic sensors.”
Entertainment interface (eg. gamification) will make retail more interesting
Impulse buying can be triggered by entertainment
Companies to watch: Spotify
O2 Music – cool logo, “O” is a speaker cone
In 4 minutes, Glastonbury Music Festival 2011 sold out 175,000 tickets
Priss German supermarket launches free groceries for naked shoppers
Richard Nicholl fashion designer creates cellphone-charging handbag!
Ramine Darabiha, Manager, Lab/R&D, Rovio: “The Story of Birds. From an angry idea to global intercultural pleasure”
RT @WSAoffice Everyone in the room has played #AngryBirds ! But no one has played Mole War – the first game of #Rovio Mobile
Lessons for developers: quality, attention to detail, build characters that are easy to remember and recognise (even for babies!), follow extensions (eg. merchandise)
Up next in 2016: John Collin will produce a full-length #AngryBirds movie
There are now 15,000 products with #AngryBirds branding – toys, flipflops, soda. !
“Think crazy, push further!” “Who dares, wins!”
We want to be the brand for fun and entertainment for everyone
Launch with NASA – Angry Birds Space! First piece of software launched from space!
This year – interactive toys (plastic, to play on iPad screens – birds turn into pigs!)
Last year – we started a crowd game – yell at the bird during Singapore F1!
Niall Austin, CEO OmniMotion, Ireland: #Interface evolution: Type -> Click -> Touch -> Motion
Our proprietary technology – any device, any content (unlike Microsoft Kinect). Demo: Bird Up, swimming game
Active motion releases a feel-good hormone, makes such gaming a pleasant experience
One of our games is being used for stroke rehabilitation in hospitals
Panel discussion: joined by Yiannis Doxaras, CEO, Warp.ly
Q&A: Growth of edutainment; brutal competition for emerging startups (‘cottage industry’)
Thanks! @janinewarner Edutainment transforming learning, the unanimous opinion of the entertainment panel, excellently moderated by @MadanRao
22. Mobile Government
Paul Kukubo, CEO, Kenya ICT Board, Kenya: “Between Safaricom and Silicon Savannah: The role of government in creating a viable ecosystem for local content”
Kenya has 85% literacy, 80% mobile penetration (mostly pre-paid)
mPesa being used by farmers to buy pumps; mothers to save for maternity healthcare, microfinance loan repayment, SME payments
Tandaa initiative – promotes local content and ICT entrepreneurship
Haki game: mobile game to raise awareness peace and voting wisely during elections
Jamobi: mobile app to help SMEs with book-keeping. Another Tandaa grantee – vehicle license database for traffic police
Fomobi: logistics mobile app for asset tracking. OnSpot stories: mobile info for tourists. Swarm: Online platform for bee-keepers.
iHub: startup accelerator. NaiLab: Locally grown incubator (picks up from iHub)
Future: #Konza Technology City. 60 km from Nairobi. 200 acres in 5 years
Marta Tomovska, Deputy Minister, Ministry of Information Society and Administration, Macedonia: Mobile + Macedonia = mAcedonia!
Macedonia has free PC vouchers for students, free ICT training for unemployed youth, free WiFi zones in rural areas, ICT courses compulsory in primary schools
Capacity building: micro-learning to drive high-quality service delivery (KnowledgePulse)
Government Websites are being optimised for mobile phone users
Mobile AppCamp – biggest developer camp in the Balkans. Also supporting #MobileMonday chapter
Up next: Open Government, inter-operable services. Open data is the new oil of the digital era.
Rodrigo Assumpcao, President, Social Security Data Processing Company (Dataprev), Brasil:
Geo-information needs to be better structured for public use. Need to secure personal data, labour data, etc.
Katri Ristal, Demo Estonia: We have gone beyond just tech penetration to introduce legislation which mandates government agencies to go online and share data
RT @WSAoffice #KatriRistal Estonia:When a child is born, it gets a personal identification code, which is used as secure ID to access online service #WSAm
Latif Ladid, President, IPv6 Forum, Luxembourg: Content providers will drive IPv6 uptake
Elizabeth Quat, Legislative Council Member, Hong Kong: HK has 200% mobile penetration; government needs to meet people’s expectations + impatience!
Kukubo: It’s not enough to give citizens passports within two days of application, they now want it on a walk-in basis!
Rainer Babiel, CEO Babiel, Germany: Germany has an open data catalogue. Need standards as in Schema.org ontology for e-commerce
RT Milind Pathak @patindian Governments need to have CRM – Citizen Relationship Management
23. Angry Birds Workshop
Smart Scripting, Hidden Storylines: Angry Birds Workshop!
“Becoming World Class in Fun and Games: Heroes, Adventures, Skills, and Infinity”
Workshop Leader: Harri Koponen, COO Rovio, and Ramine Darabiha, Manager, R&D
Angry Birds workshop at WSA Mobile #WSAm pic.twitter.com/W9QVWnlJ
Harri: Develop and focus on your core values, eg. AngryBirds is family-friendly, our merchandised products also have to fit in with these values
Workshop: What would Angry Birds Abu Dhabi edition look like? Suggestions: pearl diving, flying carpets, towers, glass, oil, sand, sandstorm, camels, falcons.
Think of associated names, colours, adjectives, then weave an idea around it, and then a business model
Fail fast, fail early: weed out bad ideas/storyboards and eliminate them. Or, try to convert worst possible ideas into workable ones! eg. “Drunken birds fighting in an oil field” “Selling sand to Alaska” “Kiteboarding in the sand”
24. Mobiles for Change
Katrin Verclas @Katrinskaya: “Tech4Dem – Technology for Democracy” – #SMS has been used for poll monitoring in elections
www.ipaidabribe.com – uncover the market price of corruption in India.
#SMS is still the killer app in much of the world
InformaCam: mobile app to address issues of authentication for digital media, eg. citizen-shot media sent to newsrooms
Challenges in the world of mobile for activists: mobile content censorship, account invasion, network outages, suppression of news through noise, hate speech
Also see Umati Uchaguzi Ushahidi
Milind Pathak, One97: Challenge is to make mobile inclusion sustainable. Examples: mobiles for goatherds, medical reminders (diabetics)
Maya Makanjee, Vodacom, South Africa: We partner with others for stock management solutions (pharma); m-education (ministry identifies gaps, eg. training teachers to use computers, mobiles in education – via ICT centres)
Emerging economies have a great chance to leapfrog into new mobile services
Paul Kikubo, Kenya: mPesa technology is simple actually. What’s important is distribution, trust
Some mPesa users in Kenya keep the SIMcard separate and plug it into shared handsets
Thomas Stelzer, Assistant Secretary-General, United Nations: In 2015, 185 billion apps will be downloaded.
There is an enormous acceleration of information generation/access via ICTs. Need to make this benefit everyone, bridge gaps
RT Milind Pathak @patindian 5 bn people do not have social security in the world. Stelzer
Franz Josef Allmayer, People’s Vision, Austria: Even if existing solutions provide services like m-payment, need to find new ways to extend them
#mHealth – mobiles play an important role in extending health services; need to go beyond pilot projects and understand sustainability/scale
Osama Manzar: There is a whole economy and service ecosystem opening up around missed calls! Having a device + network is key
The increasing diffusion of ICTs such as mobiles will increase citizen empowerment and reduce power/relevance of government
Q&A: Dorothy Gordon: In post-MDG world, the goals need to be more specific
FYI: Tweetreach reports that #WSAm has reached 26,756 accounts! http://tweetreach.com/reach?q=%23WSAm
Read the forthcoming book “Global #Mobile” for chapters by many of the speakers at #WSAm! http://books.infotoday.com/books/Global-Mobile.shtml
RT @WSAoffice Event pictures of conference Day 1: http://bit.ly/YweIg6
RT Elie-G Khoury @EGKhoury WSA-mobile winners group photo @WSAoffice #WSAm http://pnr.ma/aeikWK
World Summit Award @WSAoffice @MadanRao you are a crazy tweeting machine, you know that?
Janine Warner @janinewarner @WSAoffice I second that – @MadanRao is a Tweeting Machine! If we could find a way to replicate and automate him, that would be awesome